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arXiv 2004.12923cs.HC
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提高电子商业网站中以用户为中心的多属性产品决策可用性

Improving Usability of User Centric Decision Making of Multi-Attribute Products on E-commerce Websites

Roquia Mushtaq, Naveed Ahmad, Aimal Rextin, Muhammad Muddassir Malik

摘要:

大量的可用产品使得用户难以根据他们的需求找到最合适的产品。当用户试图在产品选择期间优化多个属性(例如,在智能电话的情况下的存储器大小和相机分辨率要求)时,该问题尤其加剧。以前的研究表明,这类用户会广泛搜索,以找到最符合他们需求的产品。在本文中,我们提出了一个界面,将帮助用户选择一个多属性的产品,通过一系列的可视化。该界面特别针对那些希望根据某些标准购买最佳产品的用户。该界面的工作原理是允许用户逐步筛选产品,并最终从一个非常小的考虑集选择最合适的产品。我们通过进行一项对照实验来评估我们提出的界面,该实验根据经验衡量我们基于可视化的界面和典型的电子商业界面的效率、有效性和满意度。结果表明,我们所提出的界面,使用户能够快速,正确地找到所需的产品,而且,用户的主观意见也赞成我们提出的界面。

英文摘要:

The high number of products available makes it difficult for a user to find the most suitable products according to their needs. This problem is especially exacerbated when the user is trying to optimize multiple attributes during product selection, e.g. memory size and camera resolution requirements in case of smartphones. Previous studies have shown that such users search extensively to find a product that best meets their needs. In this paper, we propose an interface that will help users in selecting a multi-attribute product through a series of visualizations. This interface is especially targeted for users that desire to purchase the best possible product according to some criteria. The interface works by allowing the user to progressively shortlist products and ultimately select the most appropriate product from a very small consideration set. We evaluated our proposed interface by conducting a controlled experiment that empirically measures the efficiency, effectiveness and satisfaction of our visualization based interface and a typical e-commerce interface. The results showed that our proposed interface allowed the user to find a desired product quickly and correctly, moreover, the subjective opinion of the users also favored our proposed interface.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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