酒店网站积极用户体验的关键成功因素--应用Herzberg双因素理论建立用户体验模型
Critical Success Factors for Positive User Experience in Hotel Websites: Applying Herzberg's Two Factor Theory for User Experience Modeling
摘要：
本研究提出了一个关键的成功因素矩阵的发展，增加积极的用户体验的酒店网站的基础上，用户评级。首先，通过初步的文献综述，已经确定了一些关键的成功因素的Web可用性。其次，酒店网站的关键成功因素进行了调查，通过文献综述确定。第三，将赫茨伯格的动机理论应用于用户评价，并将关键成功因素分为两个方面。最后，利用两组主要数据编制了关键成功因素矩阵。
英文摘要：
This research presents the development of a critical success factor matrix for increasing positive user experience of hotel websites based upon user ratings. Firstly, a number of critical success factors for web usability have been identified through the initial literature review. Secondly, hotel websites were surveyed in terms of critical success factors identified through the literature review. Thirdly, Herzberg's motivation theory has been applied to the user rating and the critical success factors were categorized into two areas. Finally, the critical success factor matrix has been developed using the two main sets of data.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
