arXivDaily arXiv每日学术速递 周一至周五更新
arXiv周末暂无论文更新,休息一下吧,周末愉快~~
arXiv 1808.04039cs.GT
收藏

基于网络效应的移动社交数据市场收益最大化动态定价

Dynamic Pricing for Revenue Maximization in Mobile Social Data Market with Network Effects

Zehui Xiong, Dusit Niyato, Ping Wang, Zhu Han, Yang Zhang

摘要:

移动数据需求在无线社交网络中急剧增加,并且因此迫切需要用于社交使能服务的有效定价方案。虽然静态定价在实际的数据市场中占主导地位,但价格直观上应该动态变化以产生更大的收入。关键问题是如何设计最优的动态定价方案,使预期的长期收入最大化。本文研究了垄断移动网络运营商在社会数据市场中的序贯动态定价策略。在市场上,运营商,即,卖方单独地向每个移动用户提供,即,买方,一定的价格在多个时间段内动态和重复。该方案利用了移动用户行为中的网络效应,促进了社交数据需求。此外,由于有限的无线电资源,无线网络拥塞的影响被考虑在定价方案。此后,我们提出了一个修改后的顺序定价政策,以确保社会公平的移动用户在他们的个人效用。我们分析表明,建议的顺序动态定价方案可以帮助运营商获得更大的收入和移动用户实现更高的总效用比基线静态定价方案。为了获得更多的见解,我们进一步研究了一个同时动态定价方案,其中运营商确定在每个时间段开始时的定价策略。移动用户在每个时间段内同时决定自己的数据需求,同时考虑社会域的网络效应和网络域的拥塞效应。我们使用Erdens-Rényi(ER)模型和基于真实数据集的社交网络构建社交图,用于性能评估。

英文摘要:

Mobile data demand is increasing tremendously in wireless social networks, and thus an efficient pricing scheme for social-enabled services is urgently needed. Though static pricing is dominant in the actual data market, price intuitively ought to be dynamically changed to yield greater revenue. The critical question is how to design the optimal dynamic pricing scheme, with prospects for maximizing the expected long-term revenue. In this paper, we study the sequential dynamic pricing scheme of a monopoly mobile network operator in the social data market. In the market, the operator, i.e., the seller, individually offers each mobile user, i.e., the buyer, a certain price in multiple time periods dynamically and repeatedly. The proposed scheme exploits the network effects in the mobile users' behaviors that boost the social data demand. Furthermore, due to limited radio resource, the impact of wireless network congestion is taken into account in the pricing scheme. Thereafter, we propose a modified sequential pricing policy in order to ensure social fairness among mobile users in terms of their individual utilities. We analytically demonstrate that the proposed sequential dynamic pricing scheme can help the operator gain greater revenue and mobile users achieve higher total utilities than those of the baseline static pricing scheme. To gain more insights, we further study a simultaneous dynamic pricing scheme in which the operator determines the pricing strategy at the beginning of each time period. Mobile users decide on their individual data demand in each time period simultaneously, considering the network effects in the social domain and the congestion effects in the network domain. We construct the social graph using Erdős-Rényi (ER) model and the real dataset based social network for performance evaluation.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

↑