Time or money? That is a question! In this paper, we consider this dilemma in the pricing regime, in which we try to find the optimal pricing scheme for identical items with heterogenous time-sensitive buyers. We characterize the revenue-optimal solution and propose an efficient algorithm to find it in a Bayesian setting. Our results also demonstrate the tight ratio between the value of wasted time and the seller's revenue, as well as that of two common-used pricing schemes, the k-step function and the fixed pricing. To explore the nature of the optimal scheme in the general setting, we present the closed forms over the product distribution and show by examples that positive correlation between the valuation of the item and the cost per unit time could help increase revenue. To the best of our knowledge, it is the first step towards understanding the impact of the time factor as a part of the buyer cost in pricing problems, in the computational view.
A ubiquitous learning problem in today's digital market is, during repeated interactions between a seller and a buyer, how a seller can gradually learn optimal pricing decisions based on the buyer's past purchase responses. A fundamental challenge of learning in such a strategic setup is that the buyer will naturally have incentives to manipulate his responses in order to induce more favorable learning outcomes for him. To understand the limits of the seller's learning when facing such a strategic and possibly manipulative buyer, we study a natural yet powerful buyer manipulation strategy. Tha…
In this paper, we introduce a Bayesian revenue-maximizing mechanism design model where the items have fixed, exogenously-given prices. Buyers are unit-demand and have an ordinal ranking over purchasing either one of these items at its given price, or purchasing nothing. This model arises naturally from the assortment optimization problem, in that the single-buyer optimization problem over deterministic mechanisms reduces to deciding on an assortment of items to "show". We study its multi-buyer generalization in the simplest setting of single-winner auctions, or more broadly, any service-constr…
We consider a monopolist seller with $n$ heterogeneous items, facing a single buyer. The buyer has a value for each item drawn independently according to (non-identical) distributions, and her value for a set of items is additive. The seller aims to maximize his revenue. We suggest using the a-priori better of two simple pricing methods: selling the items separately, each at its optimal price, and bundling together, in which the entire set of items is sold as one bundle at its optimal price. We show that for any distribution, this mechanism achieves a constant-factor approximation to the optim…
We study the economic interactions among sellers and buyers in online markets. In such markets, buyers have limited information about the product quality, but can observe the sellers' reputations which depend on their past transaction histories and ratings from past buyers. Sellers compete in the same market through pricing, while considering the impact of their heterogeneous reputations. We consider sellers with limited as well as unlimited capacities, which correspond to different practical market scenarios. In the unlimited seller capacity scenario, buyers prefer the seller with the highest…
Online markets are a part of everyday life, and their rules are governed by algorithms. Assuming participants are inherently self-interested, well designed rules can help to increase social welfare. Many algorithms for online markets are based on prices: the seller is responsible for posting prices while buyers make purchases which are most profitable given the posted prices. To make adjustments to the market the seller is allowed to update prices at certain timepoints. Posted prices are an intuitive way to design a market. Despite the fact that each buyer acts selfishly, the seller's goal is …
A decision maker is choosing between an active action (e.g., purchase a house, invest certain stock) and a passive action. The payoff of the active action depends on the buyer's private type and also an unknown state of nature. An information seller can design experiments to reveal information about the realized state to the decision maker, and would like to maximize profit from selling such information. We characterize, in closed-form, the revenue-optimal information selling mechanism for the seller. After eliciting the buyer's type, the optimal mechanism charges the buyer an upfront payment …
A patient seller aims to sell a good to an impatient buyer (i.e., one who discounts utility over time). The buyer will remain in the market for a period of time $T$, and her private value is drawn from a publicly known distribution. What is the revenue-optimal pricing-curve (sequence of (price, time) pairs) for the seller? Is randomization of help here? Is the revenue-optimal pricing curve computable in polynomial time? We answer these questions in this paper. We give an efficient algorithm for computing the revenue-optimal pricing curve. We show that pricing curves, that post a price at each …
We consider an auction design problem where a seller sells multiple homogeneous items to a set of connected buyers. Each buyer only knows the buyers she directly connects with and has a diminishing marginal utility valuation for the items. The seller initially only connects to some buyers who can be directly invited to the sale by the seller. Our goal is to design an auction to incentivize the buyers who are aware of the auction to further invite their neighbors to join the auction. This is challenging because the buyers are competing for the items and they would not invite each other by defau…
We study the efficiency of sequential multiunit auctions with two-buyers and complete information. For general valuation functions, we show that the price of anarchy is exactly $1/T$ for auctions with $T$ items for sale. For concave valuation functions, we show that the price of anarchy is bounded below by $1-1/e\simeq 0.632$. This bound is asymptotically tight as the number of items sold tends to infinity.
We consider a dynamic pricing problem for repeated contextual second-price auctions with multiple strategic buyers who aim to maximize their long-term time discounted utility. The seller has limited information on buyers' overall demand curves which depends on a non-parametric market-noise distribution, and buyers may potentially submit corrupted bids (relative to true valuations) to manipulate the seller's pricing policy for more favorable reserve prices in the future. We focus on designing the seller's learning policy to set contextual reserve prices where the seller's goal is to minimize re…
We consider a robust version of the revenue maximization problem, where a single seller wishes to sell $n$ items to a single unit-demand buyer. In this robust version, the seller knows the buyer's marginal value distribution for each item separately, but not the joint distribution, and prices the items to maximize revenue in the worst case over all compatible correlation structures. We devise a computationally efficient (polynomial in the support size of the marginals) algorithm that computes the worst-case joint distribution for any choice of item prices. And yet, in sharp contrast to the add…
Mitchell E. Daniels, Jr. School of Business, Purdue University（普渡大学米切尔·E·丹尼尔斯 Jr.商学院）；Department of Statistics and Data Science, Yale University（耶鲁大学统计与数据科学系）；Department of Industrial Engineering and Management Sciences, Northwestern University（西北大学工业工程与管理科学系）
