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arXiv 1610.04071cs.GT
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在大市场中同时实现收入和福利最大化的定价

Pricing to Maximize Revenue and Welfare Simultaneously in Large Markets

Elliot Anshelevich, Koushik Kar, Shreyas Sekar

摘要:

我们研究的大市场有一个单一的卖方,可以生产多种类型的商品,和许多多头脑的买家。卖方为其许多商品选择标价,买方购买捆绑商品以最大化其效用。在这种情况下,我们考虑以下问题:收入最大化解决方案实现的最优社会福利的比例是多少?是否存在同时实现良好收入和良好福利的定价机制?为了解决这些问题,我们给出了有效的定价方案,只要买方对他们想要的商品的估价有一个好的(尽管是合理的)结构,就可以保证产生良好的收入和福利,例如,总买方需求具有单调风险率或不太凸。我们还表明,我们的定价方案有任何定价,实现高收入的影响:特别是,即使卖方只关心收入,他们仍然可以确保他们的价格导致良好的社会福利,而不牺牲利润。我们的研究结果适用于大型市场中的一般多心智买家;我们还为单位需求买家的重要特殊情况提供了改进的保证。

英文摘要:

We study large markets with a single seller which can produce many types of goods, and many multi-minded buyers. The seller chooses posted prices for its many items, and the buyers purchase bundles to maximize their utility. For this setting, we consider the following questions: What fraction of the optimum social welfare does a revenue maximizing solution achieve? Are there pricing mechanisms which achieve both good revenue and good welfare simultaneously? To address these questions, we give efficient pricing schemes which are guaranteed to result in both good revenue and welfare, as long as the buyer valuations for the goods they desire have a nice (although reasonable) structure, e.g., that the aggregate buyer demand has a monotone hazard rate or is not too convex. We also show that our pricing schemes have implications for any pricing which achieves high revenue: specifically that even if the seller cares only about revenue, they can still ensure that their prices result in good social welfare without sacrificing profit. Our results holds for general multi-minded buyers in large markets; we also provide improved guarantees for the important special case of unit-demand buyers.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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