E-commerce click-stream data and product catalogs offer critical user behavior insights and product knowledge. This paper propose a multi-modal transformer termed as PINCER, that leverages the above data sources to transform initial user queries into pseudo-product representations. By tapping into these external data sources, our model can infer users' potential purchase intent from their limited queries and capture query relevant product features. We demonstrate our model's superior performance over state-of-the-art alternatives on e-commerce online retrieval in both controlled and real-world experiments. Our ablation studies confirm that the proposed transformer architecture and integrated learning strategies enable the mining of key data sources to infer purchase intent, extract product features, and enhance the transformation pipeline from queries to more accurate pseudo-product representations.
Tooso Labs（Tooso实验室）；University of Antwerp（安特卫普大学）；Queen Mary University（伦敦玛丽女王大学）
Knowing if a user is a buyer vs window shopper solely based on clickstream data is of crucial importance for ecommerce platforms seeking to implement real-time accurate NBA (next best action) policies. However, due to the low frequency of conversion events and the noisiness of browsing data, classifying user sessions is very challenging. In this paper, we address the clickstream classification problem in the fashion industry and present three major contributions to the burgeoning field of AI in fashion: first, we collected, normalized and prepared a novel dataset of live shopping sessions from…
The popularity of e-commerce platforms continues to grow. Being able to understand, and predict customer behavior is essential for customizing the user experience through personalized result presentations, recommendations, and special offers. Previous work has considered a broad range of prediction models as well as features inferred from clickstream data to record session characteristics, and features inferred from user data to record customer characteristics. So far, most previous work in the area of purchase prediction has focused on known customers, largely ignoring anonymous sessions, i.e…
Tasks such as search and recommendation have become increas- ingly important for E-commerce to deal with the information over- load problem. To meet the diverse needs of di erent users, person- alization plays an important role. In many large portals such as Taobao and Amazon, there are a bunch of di erent types of search and recommendation tasks operating simultaneously for person- alization. However, most of current techniques address each task separately. This is suboptimal as no information about users shared across di erent tasks. In this work, we propose to learn universal user represent…
Different from shopping at retail stores, consumers on e-commerce platforms usually cannot touch or try products before purchasing, which means that they have to make decisions when they are uncertain about the outcome (e.g., satisfaction level) of purchasing a product. To study people's preferences, economics researchers have proposed the hypothesis of Expected Utility (EU) that models the subject value associated with an individual's choice as the statistical expectations of that individual's valuations of the outcomes of this choice. Despite its success in studies of game theory and decisio…
In web search, mutual influences between documents have been studied from the perspective of search result diversification. But the methods in web search is not directly applicable to e-commerce search because of their differences. And little research has been done on the mutual influences between items in e-commerce search. We propose a global optimization framework for mutual influence aware ranking in e-commerce search. Our framework directly optimizes the Gross Merchandise Volume (GMV) for ranking, and decomposes ranking into two tasks. The first task is mutual influence aware purchase pro…
Sustaining users' interest and keeping them engaged in the platform is very important for the success of an e-commerce business. A session encompasses different activities of a user between logging into the platform and logging out or making a purchase. User activities in a session can be classified into two groups: Known Intent and Unknown intent. Known intent activity pertains to the session where the intent of a user to browse/purchase a specific product can be easily captured. Whereas in unknown intent activity, the intent of the user is not known. For example, consider the scenario where …
Recent advances in the e-commerce fashion industry have led to an exploration of novel ways to enhance buyer experience via improved personalization. Predicting a proper size for an item to recommend is an important personalization challenge, and is being studied in this work. Earlier works in this field either focused on modeling explicit buyer fitment feedback or modeling of only a single aspect of the problem (e.g., specific category, brand, etc.). More recent works proposed richer models, either content-based or sequence-based, better accounting for content-based aspects of the problem or …
This paper proposes a number of explicit and implicit ratings in product recommendation system for Business-to-customer e-commerce purposes. The system recommends the products to a new user. It depends on the purchase pattern of previous users whose purchase pattern is close to that of a user who asks for a recommendation. The system is based on weighted cosine similarity measure to find out the closest user profile among the profiles of all users in database. It also implements Association rule mining rule in recommending the products. Also, this product recommendation system takes into consi…
In recent years online advertising has become increasingly ubiquitous and effective. Advertisements shown to visitors fund sites and apps that publish digital content, manage social networks, and operate e-mail services. Given such large variety of internet resources, determining an appropriate type of advertising for a given platform has become critical to financial success. Native advertisements, namely ads that are similar in look and feel to content, have had great success in news and social feeds. However, to date there has not been a winning formula for ads in e-mail clients. In this pap…
The rapid growth of e-commerce has made people accustomed to shopping online. Before making purchases on e-commerce websites, most consumers tend to rely on rating scores and review information to make purchase decisions. With this information, they can infer the quality of products to reduce the risk of purchase. Specifically, items with high rating scores and good reviews tend to be less risky, while items with low rating scores and bad reviews might be risky to purchase. On the other hand, the purchase behaviors will also be influenced by consumers' tolerance of risks, known as the risk att…
Category recommendation for users on an e-Commerce platform is an important task as it dictates the flow of traffic through the website. It is therefore important to surface precise and diverse category recommendations to aid the users' journey through the platform and to help them discover new groups of items. An often understated part in category recommendation is users' proclivity to repeat purchases. The structure of this temporal behavior can be harvested for better category recommendations and in this work, we attempt to harness this through variational inference. Further, to enhance the…
Live streaming is becoming an increasingly popular trend of sales in E-commerce. The core of live-streaming sales is to encourage customers to purchase in an online broadcasting room. To enable customers to better understand a product without jumping out, we propose AliMe MKG, a multi-modal knowledge graph that aims at providing a cognitive profile for products, through which customers are able to seek information about and understand a product. Based on the MKG, we build an online live assistant that highlights product search, product exhibition and question answering, allowing customers to s…
Slot-filling refers to the task of annotating individual terms in a query with the corresponding intended product characteristics (product type, brand, gender, size, color, etc.). These characteristics can then be used by a search engine to return results that better match the query's product intent. Traditional methods for slot-filling require the availability of training data with ground truth slot-annotation information. However, generating such labeled data, especially in e-commerce is expensive and time-consuming because the number of slots increases as new products are added. In this pap…
Nowadays, E-commerce is increasingly integrated into our daily lives. Meanwhile, shopping process has also changed incrementally from one behavior (purchase) to multiple behaviors (such as view, carting and purchase). Therefore, utilizing interaction data of auxiliary behavior data draws a lot of attention in the E-commerce recommender systems. However, all existing models ignore two kinds of intrinsic heterogeneity which are helpful to capture the difference of user preferences and the difference of item attributes. First (intra-heterogeneity), each user has multiple social identities with ot…
Predicting future consumer behaviour is one of the most challenging problems for large scale retail firms. Accurate prediction of consumer purchase pattern enables better inventory planning and efficient personalized marketing strategies. Optimal inventory planning helps minimise instances of Out-of-stock/ Excess Inventory and, smart Personalized marketing strategy ensures smooth and delightful shopping experience. Consumer purchase prediction problem has generally been addressed by ML researchers in conventional manners, either through recommender systems or traditional ML approaches. Such mo…
Product search is one of the most popular methods for people to discover and purchase products on e-commerce websites. Because personal preferences often have an important influence on the purchase decision of each customer, it is intuitive that personalization should be beneficial for product search engines. While synthetic experiments from previous studies show that purchase histories are useful for identifying the individual intent of each product search session, the effect of personalization on product search in practice, however, remains mostly unknown. In this paper, we formulate the pro…
The 2021 SIGIR workshop on eCommerce is hosting the Coveo Data Challenge for "In-session prediction for purchase intent and recommendations". The challenge addresses the growing need for reliable predictions within the boundaries of a shopping session, as customer intentions can be different depending on the occasion. The need for efficient procedures for personalization is even clearer if we consider the e-commerce landscape more broadly: outside of giant digital retailers, the constraints of the problem are stricter, due to smaller user bases and the realization that most users are not frequ…
In order to steer e-commerce users towards making a purchase, marketers rely upon predictions of when users exit without purchasing. Previously, such predictions were based upon hidden Markov models (HMMs) due to their ability of modeling latent shopping phases with different user intents. In this work, we develop a duration-dependent hidden Markov model. In contrast to traditional HMMs, it explicitly models the duration of latent states and thereby allows states to become "sticky". The proposed model is superior to prior HMMs in detecting user exits: out of 100 user exits without purchase, it…
With the rapid growth of e-Commerce, online product search has emerged as a popular and effective paradigm for customers to find desired products and engage in online shopping. However, there is still a big gap between the products that customers really desire to purchase and relevance of products that are suggested in response to a query from the customer. In this paper, we propose a robust way of predicting relevance scores given a search query and a product, using techniques involving machine learning, natural language processing and information retrieval. We compare conventional informatio…
Online retailers often offer a vast choice of products to their customers to filter and browse through. The order in which the products are listed depends on the ranking algorithm employed in the online shop. State-of-the-art ranking methods are complex and draw on many different information, e.g., user query and intent, product attributes, popularity, recency, reviews, or purchases. However, approaches that incorporate user-generated data such as click-through data, user ratings, or reviews disadvantage new products that have not yet been rated by customers. We therefore propose the User-Need…
Our work is generally focused on recommending for small or medium-sized e-commerce portals, where explicit feedback is absent and thus the usage of implicit feedback is necessary. Nonetheless, for some implicit feedback features, the presentation context may be of high importance. In this paper, we present a model of relevant contextual features affecting user feedback, propose methods leveraging those features, publish a dataset of real e-commerce users containing multiple user feedback indicators as well as its context and finally present results of purchase prediction and recommendation exp…
Personalized recommendation benefits users in accessing contents of interests effectively. Current research on recommender systems mostly focuses on matching users with proper items based on user interests. However, significant efforts are missing to understand how the recommendations influence user preferences and behaviors, e.g., if and how recommendations result in \textit{echo chambers}. Extensive efforts have been made in examining the phenomenon in online media and social network systems. Meanwhile, there are growing concerns that recommender systems might lead to the self-reinforcing of…
Since its introduction, television has been the main channel of investment for advertisements in order to influence customers purchase behavior. Many have attributed the mere exposure effect as the source of influence in purchase intention and purchase decision; however, most of the studies of television advertisement effects are not only outdated, but their sample size is questionable and their environments do not reflect reality. With the advent of the internet, social media and new information technologies, many recent studies focus on the effects of online advertisement, meanwhile, the inv…
Eliciting user preferences from purchase records for performing purchase prediction is challenging because negative feedback is not explicitly observed, and because treating all non-purchased items equally as negative feedback is unrealistic. Therefore, in this study, we present a framework that leverages the past click records of users to compensate for the missing user-item interactions of purchase records, i.e., non-purchased items. We begin by formulating various model assumptions, each one assuming a different order of user preferences among purchased, clicked-but-not-purchased, and non-c…
University of Science and Technology of China（中国科学技术大学）；Tencent（腾讯）；JD AI Research（京东人工智能研究院）；Harbin Institute of Technology（哈尔滨工业大学）；Microsoft Research Asia（微软亚洲研究院）
Recently, a new form of online shopping becomes more and more popular, which combines live streaming with E-Commerce activity. The streamers introduce products and interact with their audiences, and hence greatly improve the performance of selling products. Despite of the successful applications in industries, the live stream E-commerce has not been well studied in the data science community. To fill this gap, we investigate this brand-new scenario and collect a real-world Live Stream E-Commerce (LSEC) dataset. Different from conventional E-commerce activities, the streamers play a pivotal rol…
Showing items that do not match search query intent degrades customer experience in e-commerce. These mismatches result from counterfactual biases of the ranking algorithms toward noisy behavioral signals such as clicks and purchases in the search logs. Mitigating the problem requires a large labeled dataset, which is expensive and time-consuming to obtain. In this paper, we develop a deep, end-to-end model that learns to effectively classify mismatches and to generate hard mismatched examples to improve the classifier. We train the model end-to-end by introducing a latent variable into the cr…
Flipkart Internet Private Limited（Flipkart互联网私人有限公司）
With the huge growth in e-commerce domain, product recommendations have become an increasing field of interest amongst e-commerce companies. One of the more difficult tasks in product recommendations is size and fit predictions. There are a lot of size related returns and refunds in e-fashion domain which causes inconvenience to the customers as well as costs the company. Thus having a good size and fit recommendation system, which can predict the correct sizes for the customers will not only reduce size related returns and refunds but also improve customer experience. Early works in this fiel…
Result relevance prediction is an essential task of e-commerce search engines to boost the utility of search engines and ensure smooth user experience. The last few years eyewitnessed a flurry of research on the use of Transformer-style models and deep text-match models to improve relevance. However, these two types of models ignored the inherent bipartite network structures that are ubiquitous in e-commerce search logs, making these models ineffective. We propose in this paper a novel Second-order Relevance, which is fundamentally different from the previous First-order Relevance, to improve …
Push notification is a key component for E-commerce mobile applications, which has been extensively used for user growth and engagement. The effectiveness of the push notification is generally measured by message open rate. A push message can contain a recommended product, a shopping news and etc., but often only one or two items can be shown in the push message due to the limit of display space. This paper proposes a mixture model approach for predicting push message open rate for a post-purchase complementary product recommendation task. The mixture model is trained to learn latent predictio…
This thesis contributes a structured inquiry into the open actuarial mathematics problem of modelling user behaviour using machine learning methods, in order to predict purchase intent of non-life insurance products. It is valuable for a company to understand user interactions with their website as it provides rich and individualized insight into consumer behaviour. Most of existing research in user behaviour modelling aims to explain or predict clicks on a search engine result page or to estimate click-through rate in sponsored search. These models are based on concepts about users' examinati…
Renmin University of China（中国人民大学）；University of Montreal（蒙特利尔大学）
Recommending the right products is the central problem in recommender systems, but the right products should also be recommended at the right time to meet the demands of users, so as to maximize their values. Users' demands, implying strong purchase intents, can be the most useful way to promote products sales if well utilized. Previous recommendation models mainly focused on user's general interests to find the right products. However, the aspect of meeting users' demands at the right time has been much less explored. To address this problem, we propose a novel Long-Short Demands-aware Model …
Alibaba Group（阿里巴巴集团）；The University of Sydney（悉尼大学）
Recommender system, as an essential part of modern e-commerce, consists of two fundamental modules, namely Click-Through Rate (CTR) and Conversion Rate (CVR) prediction. While CVR has a direct impact on the purchasing volume, its prediction is well-known challenging due to the Sample Selection Bias (SSB) and Data Sparsity (DS) issues. Although existing methods, typically built on the user sequential behavior path ``impression$\to$click$\to$purchase'', is effective for dealing with SSB issue, they still struggle to address the DS issue due to rare purchase training samples. Observing that users…
For present e-commerce platforms, session-based recommender systems are developed to predict users' preference for next-item recommendation. Although a session can usually reflect a user's current preference, a local shift of the user's intention within the session may still exist. Specifically, the interactions that take place in the early positions within a session generally indicate the user's initial intention, while later interactions are more likely to represent the latest intention. Such positional information has been rarely considered in existing methods, which restricts their ability…
Do Not Wait: Learning Re-Ranking Model Without User Feedback At Serving Time in E-Commerce
Alibaba Group（阿里巴巴集团）；Gaoling School of Artificial Intelligence, Renmin University of China（中国人民大学高瓴人工智能学院）；School of Information, Renmin University of China（中国人民大学信息学院）
