Result relevance prediction is an essential task of e-commerce search engines to boost the utility of search engines and ensure smooth user experience. The last few years eyewitnessed a flurry of research on the use of Transformer-style models and deep text-match models to improve relevance. However, these two types of models ignored the inherent bipartite network structures that are ubiquitous in e-commerce search logs, making these models ineffective. We propose in this paper a novel Second-order Relevance, which is fundamentally different from the previous First-order Relevance, to improve result relevance prediction. We design, for the first time, an end-to-end First-and-Second-order Relevance prediction model for e-commerce item relevance. The model is augmented by the neighborhood structures of bipartite networks that are built using the information of user behavioral feedback, including clicks and purchases. To ensure that edges accurately encode relevance information, we introduce external knowledge generated from BERT to refine the network of user behaviors. This allows the new model to integrate information from neighboring items and queries, which are highly relevant to the focus query-item pair under consideration. Results of offline experiments showed that the new model significantly improved the prediction accuracy in terms of human relevance judgment. An ablation study showed that the First-and-Second-order model gained a 4.3% average gain over the First-order model. Results of an online A/B test revealed that the new model derived more commercial benefits compared to the base model.
Online relevance matching is an essential task of e-commerce product search to boost the utility of search engines and ensure a smooth user experience. Previous work adopts either classical relevance matching models or Transformer-style models to address it. However, they ignore the inherent bipartite graph structures that are ubiquitous in e-commerce product search logs and are too inefficient to deploy online. In this paper, we design an efficient knowledge distillation framework for e-commerce relevance matching to integrate the respective advantages of Transformer-style models and classica…
With the rapid growth of e-Commerce, online product search has emerged as a popular and effective paradigm for customers to find desired products and engage in online shopping. However, there is still a big gap between the products that customers really desire to purchase and relevance of products that are suggested in response to a query from the customer. In this paper, we propose a robust way of predicting relevance scores given a search query and a product, using techniques involving machine learning, natural language processing and information retrieval. We compare conventional informatio…
The search engine plays a fundamental role in online e-commerce systems, to help users find the products they want from the massive product collections. Relevance is an essential requirement for e-commerce search, since showing products that do not match search query intent will degrade user experience. With the existence of vocabulary gap between user language of queries and seller language of products, measuring semantic relevance is necessary and neural networks are engaged to address this task. However, semantic relevance is different from click-through rate prediction in that no direct tr…
On most sponsored search platforms, advertisers bid on some keywords for their advertisements (ads). Given a search request, ad retrieval module rewrites the query into bidding keywords, and uses these keywords as keys to select Top N ads through inverted indexes. In this way, an ad will not be retrieved even if queries are related when the advertiser does not bid on corresponding keywords. Moreover, most ad retrieval approaches regard rewriting and ad-selecting as two separated tasks, and focus on boosting relevance between search queries and ads. Recently, in e-commerce sponsored search more…
Result relevance scoring is critical to e-commerce search user experience. Traditional information retrieval methods focus on keyword matching and hand-crafted or counting-based numeric features, with limited understanding of item semantic relevance. We describe a highly-scalable feed-forward neural model to provide relevance score for (query, item) pairs, using only user query and item title as features, and both user click feedback as well as limited human ratings as labels. Several general enhancements were applied to further optimize eval/test metrics, including Siamese pairwise architectu…
College of Intelligence and Computing, Tianjin University（天津大学智能与计算学部）
Relevance has significant impact on user experience and business profit for e-commerce search platform. In this work, we propose a data-driven framework for search relevance prediction, by distilling knowledge from BERT and related multi-layer Transformer teacher models into simple feed-forward networks with large amount of unlabeled data. The distillation process produces a student model that recovers more than 97\% test accuracy of teacher models on new queries, at a serving cost that's several magnitude lower (latency 150x lower than BERT-Base and 15x lower than the most efficient BERT vari…
University of Illinois Urbana-Champaign (UIUC)（伊利诺伊大学厄巴纳-香槟分校）；WalmartLabs（沃尔玛实验室）
E-Commerce (E-Com) search is an emerging important new application of information retrieval. Learning to Rank (LETOR) is a general effective strategy for optimizing search engines, and is thus also a key technology for E-Com search. While the use of LETOR for web search has been well studied, its use for E-Com search has not yet been well explored. In this paper, we discuss the practical challenges in applying learning to rank methods to E-Com search, including the challenges in feature representation, obtaining reliable relevance judgments, and optimally exploiting multiple user feedback sign…
E-commerce sponsored search contributes an important part of revenue for the e-commerce company. In consideration of effectiveness and efficiency, a large-scale sponsored search system commonly adopts a multi-stage architecture. We name these stages as ad retrieval, ad pre-ranking and ad ranking. Ad retrieval and ad pre-ranking are collectively referred to as ad matching in this paper. We propose an end-to-end neural matching framework (EENMF) to model two tasks---vector-based ad retrieval and neural networks based ad pre-ranking. Under the deep matching framework, vector-based ad retrieval ha…
Retrieving all semantically relevant products from the product catalog is an important problem in E-commerce. Compared to web documents, product catalogs are more structured and sparse due to multi-instance fields that encode heterogeneous aspects of products (e.g. brand name and product dimensions). In this paper, we propose a new semantic product search algorithm that learns to represent and aggregate multi-instance fields into a document representation using state of the art transformers as encoders. Our experiments investigate two aspects of the proposed approach: (1) effectiveness of fiel…
Showing relevant search results to the user is the primary challenge for any search system. Walmart e-commerce provides an omnichannel search platform to its customers to search from millions of products. This search platform takes a textual query as input and shows relevant items from the catalog. One of the primary challenges is that this queries are complex to understand as it contains multiple intent in many cases. This paper proposes a framework to group search results into multiple ranked lists intending to provide better user intent. The framework is to create a product graph having rel…
Information-seeking conversation system aims at satisfying the information needs of users through conversations. Text matching between a user query and a pre-collected question is an important part of the information-seeking conversation in E-commerce. In the practical scenario, a sort of questions always correspond to a same answer. Naturally, these questions can form a bag. Learning the matching between user query and bag directly may improve the conversation performance, denoted as query-bag matching. Inspired by such opinion, we propose a query-bag matching model which mainly utilizes the …
Query intent classification, which aims at assisting customers to find desired products, has become an essential component of the e-commerce search. Existing query intent classification models either design more exquisite models to enhance the representation learning of queries or explore label-graph and multi-task to facilitate models to learn external information. However, these models cannot capture multi-granularity matching features from queries and categories, which makes them hard to mitigate the gap in the expression between informal queries and categories. This paper proposes a Multi-…
