Leveraging Tripartite Interaction Information from Live Stream E-Commerce for Improving Product Recommendation
University of Science and Technology of China（中国科学技术大学）；Tencent（腾讯）；JD AI Research（京东人工智能研究院）；Harbin Institute of Technology（哈尔滨工业大学）；Microsoft Research Asia（微软亚洲研究院）
Recently, a new form of online shopping becomes more and more popular, which combines live streaming with E-Commerce activity. The streamers introduce products and interact with their audiences, and hence greatly improve the performance of selling products. Despite of the successful applications in industries, the live stream E-commerce has not been well studied in the data science community. To fill this gap, we investigate this brand-new scenario and collect a real-world Live Stream E-Commerce (LSEC) dataset. Different from conventional E-commerce activities, the streamers play a pivotal role in the LSEC events. Hence, the key is to make full use of rich interaction information among streamers, users, and products. We first conduct data analysis on the tripartite interaction data and quantify the streamer's influence on users' purchase behavior. Based on the analysis results, we model the tripartite information as a heterogeneous graph, which can be decomposed to multiple bipartite graphs in order to better capture the influence. We propose a novel Live Stream E-Commerce Graph Neural Network framework (LSEC-GNN) to learn the node representations of each bipartite graph, and further design a multi-task learning approach to improve product recommendation. Extensive experiments on two real-world datasets with different scales show that our method can significantly outperform various baseline approaches.
Live streaming is becoming an increasingly popular trend of sales in E-commerce. The core of live-streaming sales is to encourage customers to purchase in an online broadcasting room. To enable customers to better understand a product without jumping out, we propose AliMe MKG, a multi-modal knowledge graph that aims at providing a cognitive profile for products, through which customers are able to seek information about and understand a product. Based on the MKG, we build an online live assistant that highlights product search, product exhibition and question answering, allowing customers to s…
Push notification is a key component for E-commerce mobile applications, which has been extensively used for user growth and engagement. The effectiveness of the push notification is generally measured by message open rate. A push message can contain a recommended product, a shopping news and etc., but often only one or two items can be shown in the push message due to the limit of display space. This paper proposes a mixture model approach for predicting push message open rate for a post-purchase complementary product recommendation task. The mixture model is trained to learn latent predictio…
Alibaba Group（阿里巴巴集团）；Hong Kong University of Science and Technology（香港科技大学）
Recommender systems (RSs) have been the most important technology for increasing the business in Taobao, the largest online consumer-to-consumer (C2C) platform in China. The billion-scale data in Taobao creates three major challenges to Taobao's RS: scalability, sparsity and cold start. In this paper, we present our technical solutions to address these three challenges. The methods are based on the graph embedding framework. We first construct an item graph from users' behavior history. Each item is then represented as a vector using graph embedding. The item embeddings are employed to compute…
Tooso Labs（Tooso实验室）；University of Antwerp（安特卫普大学）；Queen Mary University（伦敦玛丽女王大学）
Knowing if a user is a buyer vs window shopper solely based on clickstream data is of crucial importance for ecommerce platforms seeking to implement real-time accurate NBA (next best action) policies. However, due to the low frequency of conversion events and the noisiness of browsing data, classifying user sessions is very challenging. In this paper, we address the clickstream classification problem in the fashion industry and present three major contributions to the burgeoning field of AI in fashion: first, we collected, normalized and prepared a novel dataset of live shopping sessions from…
To identify the most appropriate recommendation model for an e-commerce business, a live evaluation should be performed on the shopping website to measure the influence of personalization in real-time. The aim of this paper is to introduce and justify two new metrics -- CTR NoRepeat and Click & Buy rate -- which stem from the standard metrics, Click-through(CTR) and Buy-through rate(BTR), respectively. The former variation tackles the issue of overestimation of clicks in the original CTR while the latter accounts for noting purchases of products that have been previously clicked, in order to v…
Nowadays, E-commerce is increasingly integrated into our daily lives. Meanwhile, shopping process has also changed incrementally from one behavior (purchase) to multiple behaviors (such as view, carting and purchase). Therefore, utilizing interaction data of auxiliary behavior data draws a lot of attention in the E-commerce recommender systems. However, all existing models ignore two kinds of intrinsic heterogeneity which are helpful to capture the difference of user preferences and the difference of item attributes. First (intra-heterogeneity), each user has multiple social identities with ot…
Showing items that do not match search query intent degrades customer experience in e-commerce. These mismatches result from counterfactual biases of the ranking algorithms toward noisy behavioral signals such as clicks and purchases in the search logs. Mitigating the problem requires a large labeled dataset, which is expensive and time-consuming to obtain. In this paper, we develop a deep, end-to-end model that learns to effectively classify mismatches and to generate hard mismatched examples to improve the classifier. We train the model end-to-end by introducing a latent variable into the cr…
Many e-commerce websites use recommender systems or personalized rankers to personalize search results based on their previous interactions. However, a large fraction of users has no prior inter-actions, making it impossible to use collaborative filtering or rely on user history for personalization. Even the most active users mayvisit only a few times a year and may have volatile needs or different personas, making their personal history a sparse and noisy signal at best. This paper investigates how, when we cannot rely on the user history, the large scale availability of other user interactio…
We present a similar image retrieval (SIR) platform that is used to quickly discover visually similar products in a catalog of millions. Given the size, diversity, and dynamism of our catalog, product search poses many challenges. It can be addressed by building supervised models to tagging product images with labels representing themes and later retrieving them by labels. This approach suffices for common and perennial themes like "white shirt" or "lifestyle image of TV". It does not work for new themes such as "e-cigarettes", hard-to-define ones such as "image with a promotional badge", or t…
With the prevalence of live broadcast business nowadays, a new type of recommendation service, called live broadcast recommendation, is widely used in many mobile e-commerce Apps. Different from classical item recommendation, live broadcast recommendation is to automatically recommend user anchors instead of items considering the interactions among triple-objects (i.e., users, anchors, items) rather than binary interactions between users and items. Existing methods based on binary objects, ranging from early matrix factorization to recently emerged deep learning, obtain objects' embeddings by …
DAMO Academy, Alibaba Group（阿里巴巴集团达摩院）；Center for Data Science, AAIS, Peking University（北京大学人工智能研究院数据科学中心）
Recommender system plays a crucial role in modern E-commerce platform. Due to the lack of historical interactions between users and items, cold-start recommendation is a challenging problem. In order to alleviate the cold-start issue, most existing methods introduce content and contextual information as the auxiliary information. Nevertheless, these methods assume the recommended items behave steadily over time, while in a typical E-commerce scenario, items generally have very different performances throughout their life period. In such a situation, it would be beneficial to consider the long-…
Recently, micro-video sharing platforms such as Kuaishou and Tiktok have become a major source of information for people's lives. Thanks to the large traffic volume, short video lifespan and streaming fashion of these services, it has become more and more pressing to improve the existing recommender systems to accommodate these challenges in a cost-effective way. In this paper, we propose a novel concept-aware denoising graph neural network (named CONDE) for micro-video recommendation. CONDE consists of a three-phase graph convolution process to derive user and micro-video representations: war…
Users of music streaming, video streaming, news recommendation, and e-commerce services often engage with content in a sequential manner. Providing and evaluating good sequences of recommendations is therefore a central problem for these services. Prior reweighting-based counterfactual evaluation methods either suffer from high variance or make strong independence assumptions about rewards. We propose a new counterfactual estimator that allows for sequential interactions in the rewards with lower variance in an asymptotically unbiased manner. Our method uses graphical assumptions about the cau…
Nowadays, the recommendation systems are applied in the fields of e-commerce, video websites, social networking sites, etc., which bring great convenience to people's daily lives. The types of the information are diversified and abundant in recommendation systems, therefore the proportion of unstructured multimodal data like text, image and video is increasing. However, due to the representation gap between different modalities, it is intractable to effectively use unstructured multimodal data to improve the efficiency of recommendation systems. In this paper, we propose an end-to-end Multimod…
Industry-scale recommendation systems have become a cornerstone of the e-commerce shopping experience. For Etsy, an online marketplace with over 50 million handmade and vintage items, users come to rely on personalized recommendations to surface relevant items from its massive inventory. One hallmark of Etsy's shopping experience is the multitude of ways in which a user can interact with an item they are interested in: they can view it, favorite it, add it to a collection, add it to cart, purchase it, etc. We hypothesize that the different ways in which a user interacts with an item indicates …
University of Central Florida（中佛罗里达大学）；University of Kentucky（肯塔基大学）
Recommender systems have become ubiquitous in our digital lives, from recommending products on e-commerce websites to suggesting movies and music on streaming platforms. Existing recommendation datasets, such as Amazon Product Reviews and MovieLens, greatly facilitated the research and development of recommender systems in their respective domains. While the number of mobile users and applications (aka apps) has increased exponentially over the past decade, research in mobile app recommender systems has been significantly constrained, primarily due to the lack of high-quality benchmark dataset…
