Product search is one of the most popular methods for people to discover and purchase products on e-commerce websites. Because personal preferences often have an important influence on the purchase decision of each customer, it is intuitive that personalization should be beneficial for product search engines. While synthetic experiments from previous studies show that purchase histories are useful for identifying the individual intent of each product search session, the effect of personalization on product search in practice, however, remains mostly unknown. In this paper, we formulate the problem of personalized product search and conduct large-scale experiments with search logs sampled from a commercial e-commerce search engine. Results from our preliminary analysis show that the potential of personalization depends on query characteristics, interactions between queries, and user purchase histories. Based on these observations, we propose a Zero Attention Model for product search that automatically determines when and how to personalize a user-query pair via a novel attention mechanism. Empirical results on commercial product search logs show that the proposed model not only significantly outperforms state-of-the-art personalized product retrieval models, but also provides important information on the potential of personalization in each product search session.
The key to personalized search is to build the user profile based on historical behaviour. To deal with the users who lack historical data, group based personalized models were proposed to incorporate the profiles of similar users when re-ranking the results. However, similar users are mostly found based on simple lexical or topical similarity in search behaviours. In this paper, we propose a neural network enhanced method to highlight similar users in semantic space. Furthermore, we argue that the behaviour-based similar users are still insufficient to understand a new query when user's histo…
Actual social networks (like Facebook, Twitter, Linkedin, ...) need to deal with vagueness on ontological indeterminacy. In this paper is analyzed the prototyping of a faceted semantic search for personalized social search using the "joint meaning" in a community environment. User researches in a "collaborative" environment defined by folksonomies can be supported by the most common features on the faceted semantic search. A solution for the context-aware personalized search is based on "joint meaning" understood as a joint construal of the creators of the contents and the user of the contents…
Personalized search has been a hot research topic for many years and has been widely used in e-commerce. This paper describes our solution to tackle the challenge of personalized e-commerce search at CIKM Cup 2016. The goal of this competition is to predict search relevance and re-rank the result items in SERP according to the personalized search, browsing and purchasing preferences. Based on a detailed analysis of the provided data, we extract three different types of features, i.e., statistic features, query-item features and session features. Different models are used on these features, inc…
Web Search and Social Media have always been two of the most important applications on the internet. We begin by giving a unified framework, called general search, of which which all search and social media products can be seen as instances. DimensionRank is our main contribution. This is an algorithm for personalized general search, based on neural networks. DimensionRank's bold innovation is to model and represent each user using their own unique personal neural representation vector, a learned representation in a real-valued multidimensional vector space. This is the first internet service …
Conversational AI systems are being used in personal devices, providing users with highly personalized content. Personalized knowledge graphs (PKGs) are one of the recently proposed methods to store users' information in a structured form and tailor answers to their liking. Personalization, however, is prone to amplifying bias and contributing to the echo-chamber phenomenon. In this paper, we discuss different types of biases in conversational search systems, with the emphasis on the biases that are related to PKGs. We review existing definitions of bias in the literature: people bias, algorit…
E-commerce users may expect different products even for the same query, due to their diverse personal preferences. It is well-known that there are two types of preferences: long-term ones and short-term ones. The former refers to user' inherent purchasing bias and evolves slowly. By contrast, the latter reflects users' purchasing inclination in a relatively short period. They both affect users' current purchasing intentions. However, few research efforts have been dedicated to jointly model them for the personalized product search. To this end, we propose a novel Attentive Long Short-Term Pref…
Product search has been a crucial entry point to serve people shopping online. Most existing personalized product models follow the paradigm of representing and matching user intents and items in the semantic space, where finer-grained matching is totally discarded and the ranking of an item cannot be explained further than just user/item level similarity. In addition, while some models in existing studies have created dynamic user representations based on search context, their representations for items are static across all search sessions. This makes every piece of information about the item…
Nowadays e-commerce search has become an integral part of many people's shopping routines. Two critical challenges stay in today's e-commerce search: how to retrieve items that are semantically relevant but not exact matching to query terms, and how to retrieve items that are more personalized to different users for the same search query. In this paper, we present a novel approach called DPSR, which stands for Deep Personalized and Semantic Retrieval, to tackle this problem. Explicitly, we share our design decisions on how to architect a retrieval system so as to serve industry-scale traffic e…
Personalized search plays a crucial role in improving user search experience owing to its ability to build user profiles based on historical behaviors. Previous studies have made great progress in extracting personal signals from the query log and learning user representations. However, neural personalized search is extremely dependent on sufficient data to train the user model. Data sparsity is an inevitable challenge for existing methods to learn high-quality user representations. Moreover, the overemphasis on final ranking quality leads to rough data representations and impairs the generali…
Prior work on personalizing web search results has focused on considering query-and-click logs to capture users individual interests. For product search, extensive user histories about purchases and ratings have been exploited. However, for general entity search, such as for books on specific topics or travel destinations with certain features, personalization is largely underexplored. In this paper, we address personalization of book search, as an exemplary case of entity search, by exploiting sparse user profiles obtained through online questionnaires. We devise and compare a variety of re-r…
Many real world problems require fast and efficient lexical comparison of large numbers of short text strings. Search personalization is one such domain. We introduce the use of feature bit vectors using the hashing trick for improving relevance in personalized search and other personalization applications. We present results of several lexical hashing and comparison methods. These methods are applied to a user's historical behavior and are used to predict future behavior. Using a single bit per dimension instead of floating point results in an order of magnitude decrease in data structure siz…
An effective email search engine can facilitate users' search tasks and improve their communication efficiency. Users could have varied preferences on various ranking signals of an email, such as relevance and recency based on their tasks at hand and even their jobs. Thus a uniform matching pattern is not optimal for all users. Instead, an effective email ranker should conduct personalized ranking by taking users' characteristics into account. Existing studies have explored user characteristics from various angles to make email search results personalized. However, little attention has been gi…
LinkedIn search is deeply personalized - for the same queries, different searchers expect completely different results. This paper presents our approach to achieving this by mining various data sources available in LinkedIn to infer searchers' intents (such as hiring, job seeking, etc.), as well as extending the concept of homophily to capture the searcher-result similarities on many aspects. Then, learning-to-rank (LTR) is applied to combine these signals with standard search features.
A good personalized product search (PPS) system should not only focus on retrieving relevant products, but also consider user personalized preference. Recent work on PPS mainly adopts the representation learning paradigm, e.g., learning representations for each entity (including user, product and query) from historical user behaviors (aka. user-product-query interactions). However, we argue that existing methods do not sufficiently exploit the crucial collaborative signal, which is latent in historical interactions to reveal the affinity between the entities. Collaborative signal is quite help…
Product search is an important way for people to browse and purchase items on E-commerce platforms. While customers tend to make choices based on their personal tastes and preferences, analysis of commercial product search logs has shown that personalization does not always improve product search quality. Most existing product search techniques, however, conduct undifferentiated personalization across search sessions. They either use a fixed coefficient to control the influence of personalization or let personalization take effect all the time with an attention mechanism. The only notable exce…
As the volume of electronically available information grows, relevant items become harder to find. This work presents an approach to personalizing search results in scientific publication databases. This work focuses on re-ranking search results from existing search engines like Solr or ElasticSearch. This work also includes the development of Obelix, a new recommendation system used to re-rank search results. The project was proposed and performed at CERN, using the scientific publications available on the CERN Document Server (CDS). This work experiments with re-ranking using offline and onl…
The problem of session-aware recommendation aims to predict users' next click based on their current session and historical sessions. Existing session-aware recommendation methods have defects in capturing complex item transition relationships. Other than that, most of them fail to explicitly distinguish the effects of different historical sessions on the current session. To this end, we propose a novel method, named Personalized Graph Neural Networks with Attention Mechanism (A-PGNN) for brevity. A-PGNN mainly consists of two components: one is Personalized Graph Neural Network (PGNN), which …
Talent Search systems aim to recommend potential candidates who are a good match to the hiring needs of a recruiter expressed in terms of the recruiter's search query or job posting. Past work in this domain has focused on linear and nonlinear models which lack preference personalization in the user-level due to being trained only with globally collected recruiter activity data. In this paper, we propose an entity-personalized Talent Search model which utilizes a combination of generalized linear mixed (GLMix) models and gradient boosted decision tree (GBDT) models, and provides personalized t…
Artificial Intelligence Application Research Center, Huawei Technologies（华为技术有限公司人工智能应用研究中心）
Ranking models have achieved promising results, but it remains challenging to design personalized ranking systems to leverage user profiles and semantic representations between queries and documents. In this paper, we propose a topic-based personalized ranking model (TPRM) that integrates user topical profile with pretrained contextualized term representations to tailor the general document ranking list. Experiments on the real-world dataset demonstrate that TPRM outperforms state-of-the-art ad-hoc ranking models and personalized ranking models significantly.
Tianjin University（天津大学）；Microsoft Research Asia（微软亚洲研究院）；Tsinghua University（清华大学）
Existing review-based recommendation methods usually use the same model to learn the representations of all users/items from reviews posted by users towards items. However, different users have different preference and different items have different characteristics. Thus, the same word or similar reviews may have different informativeness for different users and items. In this paper we propose a neural recommendation approach with personalized attention to learn personalized representations of users and items from reviews. We use a review encoder to learn representations of reviews from words,…
We study a novel problem of sponsored search (SS) for E-Commerce platforms: how we can attract query users to click product advertisements (ads) by presenting them features of products that attract them. This not only benefits merchants and the platform, but also improves user experience. The problem is challenging due to the following reasons: (1) We need to carefully manipulate the ad content without affecting user search experience. (2) It is difficult to obtain users' explicit feedback of their preference in product features. (3) Nowadays, a great portion of the search traffic in E-Commerc…
Tsinghua University（清华大学）；Microsoft Research Asia（微软亚洲研究院）；USTC（中国科学技术大学）；Peking University（北京大学）
News recommendation is very important to help users find interested news and alleviate information overload. Different users usually have different interests and the same user may have various interests. Thus, different users may click the same news article with attention on different aspects. In this paper, we propose a neural news recommendation model with personalized attention (NPA). The core of our approach is a news representation model and a user representation model. In the news representation model we use a CNN network to learn hidden representations of news articles based on their ti…
User preference modeling is a vital yet challenging problem in personalized product search. In recent years, latent space based methods have achieved state-of-the-art performance by jointly learning semantic representations of products, users, and text tokens. However, existing methods are limited in their ability to model user preferences. They typically represent users by the products they visited in a short span of time using attentive models and lack the ability to exploit relational information such as user-product interactions or item co-occurrence relations. In this work, we propose to …
Personalization is important for search engines to improve user experience. Most of the existing work do pure feature engineering and extract a lot of session-style features and then train a ranking model. Here we proposed a novel way to model both long term and short term user behavior using Multi-armed bandit algorithm. Our algorithm can generalize session information across users well, and as an Explore-Exploit style algorithm, it can generalize to new urls and new users well. Experiments show that our algorithm can improve performance over the default ranking and outperforms several popula…
Recently, due to the ubiquity and supremacy of E-recruitment platforms, job recommender systems have been largely studied. In this paper, we tackle the next job application problem, which has many practical applications. In particular, we propose to leverage next-item recommendation approaches to consider better the job seeker's career preference to discover the next relevant job postings (referred to jobs for short) they might apply for. Our proposed model, named Personalized-Attention Next-Application Prediction (PANAP), is composed of three modules. The first module learns job representatio…
We present new algorithms for Personalized PageRank estimation and Personalized PageRank search. First, for the problem of estimating Personalized PageRank (PPR) from a source distribution to a target node, we present a new bidirectional estimator with simple yet strong guarantees on correctness and performance, and 3x to 8x speedup over existing estimators in experiments on a diverse set of networks. Moreover, it has a clean algebraic structure which enables it to be used as a primitive for the Personalized PageRank Search problem: Given a network like Facebook, a query like "people named Joh…
On most sponsored search platforms, advertisers bid on some keywords for their advertisements (ads). Given a search request, ad retrieval module rewrites the query into bidding keywords, and uses these keywords as keys to select Top N ads through inverted indexes. In this way, an ad will not be retrieved even if queries are related when the advertiser does not bid on corresponding keywords. Moreover, most ad retrieval approaches regard rewriting and ad-selecting as two separated tasks, and focus on boosting relevance between search queries and ads. Recently, in e-commerce sponsored search more…
MAPS: Motivation-Aware Personalized Search via LLM-Driven Consultation Alignment
Gaoling School of Artificial Intelligence, Renmin University of China（中国人民大学人工智能学院）；University of International Business and Economics（国际商务经济大学）；AI Lab at Lenovo Research, Lenovo Group Limited（联想集团研究院人工智能实验室）
LinkedIn has grown to become a platform hosting diverse sources of information ranging from member profiles, jobs, professional groups, slideshows etc. Given the existence of multiple sources, when a member issues a query like "software engineer", the member could look for software engineer profiles, jobs or professional groups. To tackle this problem, we exploit a data-driven approach that extracts searcher intents from their profile data and recent activities at a large scale. The intents such as job seeking, hiring, content consuming are used to construct features to personalize federated s…
Penn State University（宾夕法尼亚州立大学）；University of Arizona（亚利桑那大学）；Facebook（脸书）
In recent years, \emph{search story}, a combined display with other organic channels, has become a major source of user traffic on platforms such as e-commerce search platforms, news feed platforms and web and image search platforms. The recommended search story guides a user to identify her own preference and personal intent, which subsequently influences the user's real-time and long-term search behavior. %With such an increased importance of search stories, As search stories become increasingly important, in this work, we study the problem of personalized search story recommendation within …
LinkedIn is the largest professional network with more than 350 million members. As the member base increases, searching for experts becomes more and more challenging. In this paper, we propose an approach to address the problem of personalized expertise search on LinkedIn, particularly for exploratory search queries containing {\it skills}. In the offline phase, we introduce a collaborative filtering approach based on matrix factorization. Our approach estimates expertise scores for both the skills that members list on their profiles as well as the skills they are likely to have but do not ex…
GrabTaxi Holdings（GrabTaxi控股公司）；School of Computing, National University of Singapore（新加坡国立大学计算学院）；National University of Singapore（新加坡国立大学）；Grab-NUS AI Lab（Grab-新加坡国立大学人工智能实验室）
Next destination recommendation is an important task in the transportation domain of taxi and ride-hailing services, where users are recommended with personalized destinations given their current origin location. However, recent recommendation works do not satisfy this origin-awareness property, and only consider learning from historical destination locations, without origin information. Thus, the resulting approaches are unable to learn and predict origin-aware recommendations based on the user's current location, leading to sub-optimal performance and poor real-world practicality. Hence, in …
Time-sync comment (TSC) is a new form of user-interaction review associated with real-time video contents, which contains a user's preferences for videos and therefore well suited as the data source for video recommendations. However, existing review-based recommendation methods ignore the context-dependent (generated by user-interaction), real-time, and time-sensitive properties of TSC data. To bridge the above gaps, in this paper, we use video images and users' TSCs to design an Image-Text Fusion model with a novel Herding Effect Attention mechanism (called ITF-HEA), which can predict users'…
In large-scale e-commerce platforms like Taobao, it is a big challenge to retrieve products that satisfy users from billions of candidates. This has been a common concern of academia and industry. Recently, plenty of works in this domain have achieved significant improvements by enhancing embedding-based retrieval (EBR) methods, including the Multi-Grained Deep Semantic Product Retrieval (MGDSPR) model [16] in Taobao search engine. However, we find that MGDSPR still has problems of poor relevance and weak personalization compared to other retrieval methods in our online system, such as lexical…
