arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2108.00381cs.GTcs.AIcs.CE
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社交网络中拍卖设计的新兴方法

Emerging Methods of Auction Design in Social Networks

University of Electronic Science and Technology of China(电子科技大学)

Yuhang Guo, Dong Hao

摘要:

近年来,一种新的拍卖模型分支--扩散拍卖将传统拍卖扩展到了社会网络场景。扩散拍卖将拍卖建模为网络市场,其节点是潜在客户,其边是这些客户之间的关系。扩散拍卖机制不仅可以激励买家提交真实的出价,还可以进一步邀请他们周围的邻居参与拍卖。与传统的拍卖机制相比,扩散拍卖可以召集更多的参与者,从而更好地优化社会福利、卖方收入、再分配资金等关键问题。近年来,扩散拍卖引起了算法博弈论和市场设计界的广泛关注。本文综述了扩散拍卖的研究进展。

英文摘要:

In recent years, a new branch of auction models called diffusion auction has extended the traditional auction into social network scenarios. The diffusion auction models the auction as a networked market whose nodes are potential customers and whose edges are the relations between these customers. The diffusion auction mechanism can incentivize buyers to not only submit a truthful bid, but also further invite their surrounding neighbors to participate into the auction. It can convene more participants than traditional auction mechanisms, which leads to better optimizations of different key aspects, such as social welfare, seller's revenue, amount of redistributed money and so on. The diffusion auctions have recently attracted a discrete interest in the algorithmic game theory and market design communities. This survey summarizes the current progress of diffusion auctions.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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