arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 1409.4450physics.soc-phcs.SI
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注意力经济中的信息生产

The production of information in the attention economy

Giovanni Luca Ciampaglia, Alessandro Flammini, Filippo Menczer

摘要:

人类活动的在线痕迹为研究复杂的知识交换网络的动态提供了新的机会,特别是信息需求和供应之间的关系是如何通过对我们有限的个人注意力的竞争来调节的。集体注意力的涌现模式决定了什么样的新信息被产生和消费。我们能否衡量一个主题的新信息的供求关系?在这里,我们提出了一个规范化的方法来比较注意力爆发统计数据的主题,有一个异构的注意力分布。通过对维基百科流量的大量数据集的分析,我们发现新知识的产生与集体注意力的重大转移有关,我们将其作为其需求的代理。我们所观察到的情况与这样一种情景是一致的,即对一个主题的注意力分配刺激了对有关该主题的信息的需求,反过来又刺激了进一步的新信息的供应。我们试图量化信息的需求和供给,以及我们对它们的时间顺序的发现,可能会导致注意力经济基本规律的发展,以及更好地理解在线和离线信息网络中的社会知识交换。

英文摘要:

Online traces of human activity offer novel opportunities to study the dynamics of complex knowledge exchange networks, and in particular how the relationship between demand and supply of information is mediated by competition for our limited individual attention. The emergent patterns of collective attention determine what new information is generated and consumed. Can we measure the relationship between demand and supply for new information about a topic? Here we propose a normalization method to compare attention bursts statistics across topics that have an heterogeneous distribution of attention. Through analysis of a massive dataset on traffic to Wikipedia, we find that the production of new knowledge is associated to significant shifts of collective attention, which we take as a proxy for its demand. What we observe is consistent with a scenario in which the allocation of attention toward a topic stimulates the demand for information about it, and in turn the supply of further novel information. Our attempt to quantify demand and supply of information, and our finding about their temporal ordering, may lead to the development of the fundamental laws of the attention economy, and a better understanding of the social exchange of knowledge in online and offline information networks.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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