This work addresses an alternative approach for query expansion (QE) using a generative adversarial network (GAN) to enhance the effectiveness of information search in e-commerce. We propose a modified QE conditional GAN (mQE-CGAN) framework, which resolves keywords by expanding the query with a synthetically generated query that proposes semantic information from text input. We train a sequence-to-sequence transformer model as the generator to produce keywords and use a recurrent neural network model as the discriminator to classify an adversarial output with the generator. With the modified CGAN framework, various forms of semantic insights gathered from the query document corpus are introduced to the generation process. We leverage these insights as conditions for the generator model and discuss their effectiveness for the query expansion task. Our experiments demonstrate that the utilization of condition structures within the mQE-CGAN framework can increase the semantic similarity between generated sequences and reference documents up to nearly 10% compared to baseline models
Nowadays e-commerce search has become an integral part of many people's shopping routines. One critical challenge in today's e-commerce search is the semantic matching problem where the relevant items may not contain the exact terms in the user query. In this paper, we propose a novel deep neural network based approach to query rewriting, in order to tackle this problem. Specifically, we formulate query rewriting into a cyclic machine translation problem to leverage abundant click log data. Then we introduce a novel cyclic consistent training algorithm in conjunction with state-of-the-art mach…
Zeg.AI Ltd（Zeg人工智能有限公司）；University College London（伦敦大学学院）
In this paper we present our solution to extract albedo of branded labels for e-commerce products. To this end, we generate a large-scale photo-realistic synthetic data set for albedo extraction followed by training a generative model to translate images with diverse lighting conditions to albedo. We performed an extensive evaluation to test the generalisation of our method to in-the-wild images. From the experimental results, we observe that our solution generalises well compared to the existing method both in the unseen rendered images as well as in the wild image.
Georgia Institute of Technology（佐治亚理工学院）；Amazon（亚马逊）
E-commerce queries are often short and ambiguous. Consequently, query understanding often uses query rewriting to disambiguate user-input queries. While using e-commerce search tools, users tend to enter multiple searches, which we call context, before purchasing. These history searches contain contextual insights about users' true shopping intents. Therefore, modeling such contextual information is critical to a better query rewriting model. However, existing query rewriting models ignore users' history behaviors and consider only the instant search query, which is often a short string offeri…
Institute for Clarity in Documentation（文档清晰性研究所）；Brookhaven Laboratories（布鲁克海文实验室）；NASA Ames Research Center（美国国家航空航天局艾姆斯研究中心）；Palmer Research Laboratories（帕尔默研究实验室）；Inria Paris-Rocquencourt（法国国家信息与自动化研究所巴黎-罗克库尔中心）；Rajiv Gandhi University（拉吉夫·甘地大学）；Tsinghua University（清华大学）；University of Minnesota（明尼苏达大学）；WalmartLabs（沃尔玛实验室）
In e-commerce, a user tends to search for the desired product by issuing a query to the search engine and examining the retrieved results. If the search engine was successful in correctly understanding the user's query, it will return results that correspond to the products whose attributes match the terms in the query that are representative of the query's product intent. However, the search engine may fail to retrieve results that satisfy the query's product intent and thus degrading user experience due to different issues in query processing: (i) when multiple terms are present in a query i…
Mapping a search query to a set of relevant categories in the product taxonomy is a significant challenge in e-commerce search for two reasons: 1) Training data exhibits severe class imbalance problem due to biased click behavior, and 2) queries with little customer feedback (e.g., tail queries) are not well-represented in the training set, and cause difficulties for query understanding. To address these problems, we propose a deep learning model, DeepCAT, which learns joint word-category representations to enhance the query understanding process. We believe learning category interactions help…
With the increasing number of merchandise on e-commerce platforms, users tend to refer to reviews of other shoppers to decide which product they should buy. However, with so many reviews of a product, users often have to spend lots of time browsing through reviews talking about product attributes they do not care about. We want to establish a system that can automatically summarize and answer user's product specific questions. In this study, we propose a novel seq2seq based text generation model to generate answers to user's question based on reviews posted by previous users. Given a user ques…
Indiana University-Purdue University Indianapolis（印第安纳大学与普渡大学印第安纳波利斯联合分校）；eBay Inc.（易贝公司）
Query similarity prediction task is generally solved by regression based models with square loss. Such a model is agnostic of absolute similarity values and it penalizes the regression error at all ranges of similarity values at the same scale. However, to boost e-commerce platform's monetization, it is important to predict high-level similarity more accurately than low-level similarity, as highly similar queries retrieves items according to user-intents, whereas moderately similar item retrieves related items, which may not lead to a purchase. Regression models fail to customize its loss func…
E-commerce query understanding is the process of inferring the shopping intent of customers by extracting semantic meaning from their search queries. The recent progress of pre-trained masked language models (MLM) in natural language processing is extremely attractive for developing effective query understanding models. Specifically, MLM learns contextual text embedding via recovering the masked tokens in the sentences. Such a pre-training process relies on the sufficient contextual information. It is, however, less effective for search queries, which are usually short text. When applying mask…
Search is a prominent channel for discovering products on an e-commerce platform. Ranking products retrieved from search becomes crucial to address customer's need and optimize for business metrics. While learning to Rank (LETOR) models have been extensively studied and have demonstrated efficacy in the context of web search; it is a relatively new research area to be explored in the e-commerce. In this paper, we present a framework for building LETOR model for an e-commerce platform. We analyze user queries and propose a mechanism to segment queries between broad and narrow based on user's in…
With the rapid growth of e-Commerce, online product search has emerged as a popular and effective paradigm for customers to find desired products and engage in online shopping. However, there is still a big gap between the products that customers really desire to purchase and relevance of products that are suggested in response to a query from the customer. In this paper, we propose a robust way of predicting relevance scores given a search query and a product, using techniques involving machine learning, natural language processing and information retrieval. We compare conventional informatio…
Slot-filling refers to the task of annotating individual terms in a query with the corresponding intended product characteristics (product type, brand, gender, size, color, etc.). These characteristics can then be used by a search engine to return results that better match the query's product intent. Traditional methods for slot-filling require the availability of training data with ground truth slot-annotation information. However, generating such labeled data, especially in e-commerce is expensive and time-consuming because the number of slots increases as new products are added. In this pap…
In this paper, we present LaTeX-Numeric - a high-precision fully-automated scalable framework for extracting E-commerce numeric attributes from product text like product description. Most of the past work on attribute extraction is not scalable as they rely on manually curated training data, either with or without the use of active learning. We rely on distant supervision for training data generation, removing dependency on manual labels. One issue with distant supervision is that it leads to incomplete training annotation due to missing attribute values while matching. We propose a multi-task…
BanglaASTE: A Novel Framework for Aspect-Sentiment-Opinion Extraction in Bangla E-commerce Reviews Using Ensemble Deep Learning
Department of Computer Science；Engineering Chittagong University of Engineering；Department of Information Technology Washington University of Science \& Technology 2900 Eisenhower Ave, Alexandria, VA 22314, United States；Department of Information Systems Central Michigan University 1200 S. Franklin St. Mount Pleasant, Mich. 48859
We introduce deep learning models to the two most important stages in product search at JD.com, one of the largest e-commerce platforms in the world. Specifically, we outline the design of a deep learning system that retrieves semantically relevant items to a query within milliseconds, and a pairwise deep re-ranking system, which learns subtle user preferences. Compared to traditional search systems, the proposed approaches are better at semantic retrieval and personalized ranking, achieving significant improvements.
Nowadays on E-commerce platforms, products are presented to the customers with multiple modalities. These multiple modalities are significant for a retrieval system while providing attracted products for customers. Therefore, how to take into account those multiple modalities simultaneously to boost the retrieval performance is crucial. This problem is a huge challenge to us due to the following reasons: (1) the way of extracting patch features with the pre-trained image model (e.g., CNN-based model) has much inductive bias. It is difficult to capture the efficient information from the product…
We propose a practical instant question answering (QA) system on product pages of ecommerce services, where for each user query, relevant community question answer (CQA) pairs are retrieved. User queries and CQA pairs differ significantly in language characteristics making relevance learning difficult. Our proposed transformer-based model learns a robust relevance function by jointly learning unified syntactic and semantic representations without the need for human labeled data. This is achieved by distantly supervising our model by distilling from predictions of a syntactic matching system on…
Extracting structured knowledge from product profiles is crucial for various applications in e-Commerce. State-of-the-art approaches for knowledge extraction were each designed for a single category of product, and thus do not apply to real-life e-Commerce scenarios, which often contain thousands of diverse categories. This paper proposes TXtract, a taxonomy-aware knowledge extraction model that applies to thousands of product categories organized in a hierarchical taxonomy. Through category conditional self-attention and multi-task learning, our approach is both scalable, as it trains a singl…
To improve users' experience as they navigate the myriad of options offered by online marketplaces, it is essential to have well-organized product catalogs. One key ingredient to that is the availability of product attributes such as color or material. However, on some marketplaces such as Rakuten-Ichiba, which we focus on, attribute information is often incomplete or even missing. One promising solution to this problem is to rely on deep models pre-trained on large corpora to predict attributes from unstructured data, such as product descriptive texts and images (referred to as modalities in …
Result relevance prediction is an essential task of e-commerce search engines to boost the utility of search engines and ensure smooth user experience. The last few years eyewitnessed a flurry of research on the use of Transformer-style models and deep text-match models to improve relevance. However, these two types of models ignored the inherent bipartite network structures that are ubiquitous in e-commerce search logs, making these models ineffective. We propose in this paper a novel Second-order Relevance, which is fundamentally different from the previous First-order Relevance, to improve …
Berlin University of Applied Sciences and Technology（柏林应用科学与技术大学）；Einstein Center Digital Future（爱因斯坦数字未来中心）
Extracting structured information from unstructured data is one of the key challenges in modern information retrieval applications, including e-commerce. Here, we demonstrate how recent advances in machine learning, combined with a recently published multilingual data set with standardized fine-grained product category information, enable robust product attribute extraction in challenging transfer learning settings. Our models can reliably predict product attributes across online shops, languages, or both. Furthermore, we show that our models can be used to match product taxonomies between onl…
Amazon.com Inc（亚马逊公司）；Georgia Institute of Technology（佐治亚理工学院）；Hong Kong University of Science and Technology（香港科技大学）
We study the problem of query attribute value extraction, which aims to identify named entities from user queries as diverse surface form attribute values and afterward transform them into formally canonical forms. Such a problem consists of two phases: {named entity recognition (NER)} and {attribute value normalization (AVN)}. However, existing works only focus on the NER phase but neglect equally important AVN. To bridge this gap, this paper proposes a unified query attribute value extraction system in e-commerce search named QUEACO, which involves both two phases. Moreover, by leveraging la…
Evaluating Query Efficiency and Accuracy of Transfer Learning-based Model Extraction Attack in Federated Learning
Center for Secure & Intelligent Critical Systems, Old Dominion University, Virginia, USA（安全与智能关键系统中心，旧 Dominion 大学，弗吉尼亚州，美国）；School of Cybersecurity, Old Dominion University, Virginia, USA（网络安全学院，旧 Dominion 大学，弗吉尼亚州，美国）
