Intent term selection and refinement in e-commerce queries
Institute for Clarity in Documentation（文档清晰性研究所）；Brookhaven Laboratories（布鲁克海文实验室）；NASA Ames Research Center（美国国家航空航天局艾姆斯研究中心）；Palmer Research Laboratories（帕尔默研究实验室）；Inria Paris-Rocquencourt（法国国家信息与自动化研究所巴黎-罗克库尔中心）；Rajiv Gandhi University（拉吉夫·甘地大学）；Tsinghua University（清华大学）；University of Minnesota（明尼苏达大学）；WalmartLabs（沃尔玛实验室）
Saurav Manchanda, Mohit Sharma, George Karypis
备注：
Extended version of paper "Intent term weighing in e-commerce queries" to appear in CIKM'19
In e-commerce, a user tends to search for the desired product by issuing a query to the search engine and examining the retrieved results. If the search engine was successful in correctly understanding the user's query, it will return results that correspond to the products whose attributes match the terms in the query that are representative of the query's product intent. However, the search engine may fail to retrieve results that satisfy the query's product intent and thus degrading user experience due to different issues in query processing: (i) when multiple terms are present in a query it may fail to determine the relevant terms that are representative of the query's product intent, and (ii) it may suffer from vocabulary gap between the terms in the query and the product's description, i.e., terms used in the query are semantically similar but different from the terms in the product description. Hence, identifying the terms that describe the query's product intent and predicting additional terms that describe the query's product intent better than the existing query terms to the search engine is an essential task in e-commerce search. In this paper, we leverage the historical query reformulation logs of a major e-commerce retailer to develop distant-supervised approaches to solve both these problems. Our approaches exploit the fact that the significance of a term is dependent upon the context (other terms in the neighborhood) in which it is used in order to learn the importance of the term towards the query's product intent. We show that identifying and emphasizing the terms that define the query's product intent leads to a 3% improvement in ranking. Moreover, for the tasks of identifying the important terms in a query and for predicting the additional terms that represent product intent, experiments illustrate that our approaches outperform the non-contextual baselines.
Slot-filling refers to the task of annotating individual terms in a query with the corresponding intended product characteristics (product type, brand, gender, size, color, etc.). These characteristics can then be used by a search engine to return results that better match the query's product intent. Traditional methods for slot-filling require the availability of training data with ground truth slot-annotation information. However, generating such labeled data, especially in e-commerce is expensive and time-consuming because the number of slots increases as new products are added. In this pap…
Beyond Matching: Category-Guided Latent Intent Reasoning for Generative Retrieval in E-Commerce
Institute of Artificial Intelligence, Beihang University（北京航空航天大学人工智能研究院）；Meituan（美团）；Gaoling School of Artificial Intelligence, Renmin University of China（中国人民大学高瓴人工智能学院）；Beijing Information Science and Technology University（北京信息科技大学）；SKLCCSE, School of Computer Science and Engineering, Beihang University（北京航空航天大学计算机科学与技术学院）
An accurate understanding of a user's query intent can help improve the performance of downstream tasks such as query scoping and ranking. In the e-commerce domain, recent work in query understanding focuses on the query to product-category mapping. But, a small yet significant percentage of queries (in our website 1.5% or 33M queries in 2019) have non-commercial intent associated with them. These intents are usually associated with non-commercial information seeking needs such as discounts, store hours, installation guides, etc. In this paper, we introduce Joint Query Intent Understanding (Jo…
Sustaining users' interest and keeping them engaged in the platform is very important for the success of an e-commerce business. A session encompasses different activities of a user between logging into the platform and logging out or making a purchase. User activities in a session can be classified into two groups: Known Intent and Unknown intent. Known intent activity pertains to the session where the intent of a user to browse/purchase a specific product can be easily captured. Whereas in unknown intent activity, the intent of the user is not known. For example, consider the scenario where …
Millions of people use online e-commerce platforms to search and buy products. Identifying attributes in a query is a critical component in connecting users to relevant items. However, in many cases, the queries have multiple attributes, and some of them will be in conflict with each other. For example, the query "maroon 5 dvds" has two candidate attributes, the color "maroon" or the band "maroon 5", where only one of the attributes can be present. In this paper, we address the problem of resolving conflicting attributes in e-commerce queries. A challenge in this problem is that knowledge base…
Search is a prominent channel for discovering products on an e-commerce platform. Ranking products retrieved from search becomes crucial to address customer's need and optimize for business metrics. While learning to Rank (LETOR) models have been extensively studied and have demonstrated efficacy in the context of web search; it is a relatively new research area to be explored in the e-commerce. In this paper, we present a framework for building LETOR model for an e-commerce platform. We analyze user queries and propose a mechanism to segment queries between broad and narrow based on user's in…
Query intent classification, which aims at assisting customers to find desired products, has become an essential component of the e-commerce search. Existing query intent classification models either design more exquisite models to enhance the representation learning of queries or explore label-graph and multi-task to facilitate models to learn external information. However, these models cannot capture multi-granularity matching features from queries and categories, which makes them hard to mitigate the gap in the expression between informal queries and categories. This paper proposes a Multi-…
Shopping online is more and more frequent in our everyday life. For e-commerce search systems, understanding natural language coming through voice assistants, chatbots or from conversational search is an essential ability to understand what the user really wants. However, evaluation datasets with natural and detailed information needs of product-seekers which could be used for research do not exist. Due to privacy issues and competitive consequences, only few datasets with real user search queries from logs are openly available. In this paper, we present a dataset of 3,540 natural language que…
Building a shopping product collection has been primarily a human job. With the manual efforts of craftsmanship, experts collect related but diverse products with common shopping intent that are effective when displayed together, e.g., backpacks, laptop bags, and messenger bags for freshman bag gifts. Automatically constructing a collection requires an ML system to learn a complex relationship between the customer's intent and the product's attributes. However, there have been challenging points, such as 1) long and complicated intent sentences, 2) rich and diverse product attributes, and 3) a…
Showing relevant search results to the user is the primary challenge for any search system. Walmart e-commerce provides an omnichannel search platform to its customers to search from millions of products. This search platform takes a textual query as input and shows relevant items from the catalog. One of the primary challenges is that this queries are complex to understand as it contains multiple intent in many cases. This paper proposes a framework to group search results into multiple ranked lists intending to provide better user intent. The framework is to create a product graph having rel…
Mapping a search query to a set of relevant categories in the product taxonomy is a significant challenge in e-commerce search for two reasons: 1) Training data exhibits severe class imbalance problem due to biased click behavior, and 2) queries with little customer feedback (e.g., tail queries) are not well-represented in the training set, and cause difficulties for query understanding. To address these problems, we propose a deep learning model, DeepCAT, which learns joint word-category representations to enhance the query understanding process. We believe learning category interactions help…
BERT-style models pre-trained on the general corpus (e.g., Wikipedia) and fine-tuned on specific task corpus, have recently emerged as breakthrough techniques in many NLP tasks: question answering, text classification, sequence labeling and so on. However, this technique may not always work, especially for two scenarios: a corpus that contains very different text from the general corpus Wikipedia, or a task that learns embedding spacial distribution for a specific purpose (e.g., approximate nearest neighbor search). In this paper, to tackle the above two scenarios that we have encountered in a…
User intent understanding is a crucial step in designing both conversational agents and search engines. Detecting or inferring user intent is challenging, since the user utterances or queries can be short, ambiguous, and contextually dependent. To address these research challenges, my thesis work focuses on: 1) Utterance topic and intent classification for conversational agents 2) Query intent mining and classification for Web search engines, focusing on the e-commerce domain. To address the first topic, I proposed novel models to incorporate entity information and conversation-context clues t…
Georgia Institute of Technology（佐治亚理工学院）；Amazon（亚马逊）
E-commerce queries are often short and ambiguous. Consequently, query understanding often uses query rewriting to disambiguate user-input queries. While using e-commerce search tools, users tend to enter multiple searches, which we call context, before purchasing. These history searches contain contextual insights about users' true shopping intents. Therefore, modeling such contextual information is critical to a better query rewriting model. However, existing query rewriting models ignore users' history behaviors and consider only the instant search query, which is often a short string offeri…
The popularity of e-commerce platforms continues to grow. Being able to understand, and predict customer behavior is essential for customizing the user experience through personalized result presentations, recommendations, and special offers. Previous work has considered a broad range of prediction models as well as features inferred from clickstream data to record session characteristics, and features inferred from user data to record customer characteristics. So far, most previous work in the area of purchase prediction has focused on known customers, largely ignoring anonymous sessions, i.e…
Recent work in commerce search has shown that understanding the semantics in user queries enables more effective query analysis and retrieval of relevant products. However, due to lack of sufficient domain knowledge, user queries often include terms that cannot be mapped directly to any product attribute. For example, a user looking for {\tt designer handbags} might start with such a query because she is not familiar with the manufacturers, the price ranges, and/or the material that gives a handbag designer appeal. Current commerce search engines treat terms such as {\tt designer} as keywords …
The 2021 SIGIR workshop on eCommerce is hosting the Coveo Data Challenge for "In-session prediction for purchase intent and recommendations". The challenge addresses the growing need for reliable predictions within the boundaries of a shopping session, as customer intentions can be different depending on the occasion. The need for efficient procedures for personalization is even clearer if we consider the e-commerce landscape more broadly: outside of giant digital retailers, the constraints of the problem are stricter, due to smaller user bases and the realization that most users are not frequ…
Nowadays e-commerce search has become an integral part of many people's shopping routines. One critical challenge in today's e-commerce search is the semantic matching problem where the relevant items may not contain the exact terms in the user query. In this paper, we propose a novel deep neural network based approach to query rewriting, in order to tackle this problem. Specifically, we formulate query rewriting into a cyclic machine translation problem to leverage abundant click log data. Then we introduce a novel cyclic consistent training algorithm in conjunction with state-of-the-art mach…
Typical e-commerce platforms contain millions of products in the catalog. Users visit these platforms and enter search queries to retrieve their desired products. Therefore, showing the relevant products at the top is essential for the success of e-commerce platforms. We approach this problem by learning low dimension representations for queries and product descriptions by leveraging user click-stream data as our main source of signal for product relevance. Starting from GRU-based architectures as our baseline model, we move towards a more advanced transformer-based architecture. This helps th…
User intent classification is an important task in information retrieval. In this work, we introduce a revised taxonomy of user intent. We take the widely used differentiation between navigational, transactional and informational queries as a starting point, and identify three different sub-classes for the informational queries: instrumental, factual and abstain. The resulting classification of user queries is more fine-grained, reaches a high level of consistency between annotators, and can serve as the basis for an effective automatic classification process. The newly introduced categories h…
The web contains a vast corpus of HTML tables. They can be used to provide direct answers to many web queries. We focus on answering two classes of queries with those tables: those seeking lists of entities (e.g., `cities in california') and those seeking superlative entities (e.g., `largest city in california'). The main challenge is to achieve high precision with significant coverage. Existing approaches train machine learning models to select the answer from the candidates; they rely on textual match features between the query and the content of the table along with features capturing table…
Google users have different intents from their queries such as acquiring information, buying products, comparing or simulating services, looking for products, and so on. Understanding the right intention of users helps to provide i) better content on web pages from the Search Engine Optimization (SEO) perspective and ii) more user-satisfying results from the search engine perspective. In this study, we aim to identify the user query's intent by taking advantage of Google results and machine learning methods. Our proposed approach is a clustering model that exploits some features to detect quer…
Web search engines are frequently used to access information about products. This has increased in recent times with the rising popularity of e-commerce. However, there is limited understanding of what users search for and their intents when it comes to product search on the web. In this work, we study search logs from Bing web search engine to characterize user intents and study user behavior for product search. We propose a taxonomy of product intents by analyzing product search queries. This is a challenging task given that only 15%-17% of web search queries are about products. We train mac…
Institute for People-Centred AI, University of Surrey（萨里大学以人为本人工智能研究所）；Centre for Translation Studies, University of Surrey（萨里大学翻译研究中心）；eBay Inc.（eBay公司）
