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arXiv 2006.09119cs.IRcs.LG
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从SEO角度进行查询意图检测

Query Intent Detection from the SEO Perspective

Search ForeSight(搜索前瞻公司)

Samin Mohammadi, Mathieu Chapon, Arthur Fremond

摘要:

Google用户在查询时有不同的意图,例如获取信息、购买产品、比较或模拟服务、寻找产品等。了解用户的正确意图有助于i)从搜索引擎优化(SEO)的角度提供更好的网页内容,ii)从搜索引擎的角度提供更令用户满意的结果。在这项研究中,我们的目标是确定用户查询的意图,利用谷歌的结果和机器学习方法。我们提出的方法是一个聚类模型,利用一些功能来检测查询的意图。从聚类查询中提取的关键字列表用于识别新给定查询的意图。将聚类结果与过滤后的关键词预测的意图进行比较,表明了提取的关键词用于检测意图的效率。

英文摘要:

Google users have different intents from their queries such as acquiring information, buying products, comparing or simulating services, looking for products, and so on. Understanding the right intention of users helps to provide i) better content on web pages from the Search Engine Optimization (SEO) perspective and ii) more user-satisfying results from the search engine perspective. In this study, we aim to identify the user query's intent by taking advantage of Google results and machine learning methods. Our proposed approach is a clustering model that exploits some features to detect query's intent. A list of keywords extracted from the clustered queries is used to identify the intent of a new given query. Comparing the clustering results with the intents predicted by filtered keywords show the efficiency of the extracted keywords for detecting intents.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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