With the increasing number of merchandise on e-commerce platforms, users tend to refer to reviews of other shoppers to decide which product they should buy. However, with so many reviews of a product, users often have to spend lots of time browsing through reviews talking about product attributes they do not care about. We want to establish a system that can automatically summarize and answer user's product specific questions.
In this study, we propose a novel seq2seq based text generation model to generate answers to user's question based on reviews posted by previous users. Given a user question and/or target sentiment polarity, we extract aspects of interest and generate an answer that summarizes previous relevant user reviews. Specifically, our model performs attention between input reviews and target aspects during encoding and is conditioned on both review rating and input context during decoding. We also incorporate a pre-trained auxiliary rating classifier to improve model performance and accelerate convergence during training. Experiments using real-world e-commerce dataset show that our model achieves improvement in performance compared to previously introduced models.
We propose a novel domain-specific generative pre-training (DS-GPT) method for text generation and apply it to the product titleand review summarization problems on E-commerce mobile display.First, we adopt a decoder-only transformer architecture, which fitswell for fine-tuning tasks by combining input and output all to-gether. Second, we demonstrate utilizing only small amount of pre-training data in related domains is powerful. Pre-training a languagemodel from a general corpus such as Wikipedia or the CommonCrawl requires tremendous time and resource commitment, andcan be wasteful if the do…
Mapping a search query to a set of relevant categories in the product taxonomy is a significant challenge in e-commerce search for two reasons: 1) Training data exhibits severe class imbalance problem due to biased click behavior, and 2) queries with little customer feedback (e.g., tail queries) are not well-represented in the training set, and cause difficulties for query understanding. To address these problems, we propose a deep learning model, DeepCAT, which learns joint word-category representations to enhance the query understanding process. We believe learning category interactions help…
Information-seeking conversation system aims at satisfying the information needs of users through conversations. Text matching between a user query and a pre-collected question is an important part of the information-seeking conversation in E-commerce. In the practical scenario, a sort of questions always correspond to a same answer. Naturally, these questions can form a bag. Learning the matching between user query and bag directly may improve the conversation performance, denoted as query-bag matching. Inspired by such opinion, we propose a query-bag matching model which mainly utilizes the …
Query intent classification, which aims at assisting customers to find desired products, has become an essential component of the e-commerce search. Existing query intent classification models either design more exquisite models to enhance the representation learning of queries or explore label-graph and multi-task to facilitate models to learn external information. However, these models cannot capture multi-granularity matching features from queries and categories, which makes them hard to mitigate the gap in the expression between informal queries and categories. This paper proposes a Multi-…
With the development of dialog techniques, conversational search has attracted more and more attention as it enables users to interact with the search engine in a natural and efficient manner. However, comparing with the natural language understanding in traditional task-oriented dialog which focuses on slot filling and tracking, the query understanding in E-commerce conversational search is quite different and more challenging due to more diverse user expressions and complex intentions. In this work, we define the real-world problem of query tracking in E-commerce conversational search, in wh…
E-commerce query understanding is the process of inferring the shopping intent of customers by extracting semantic meaning from their search queries. The recent progress of pre-trained masked language models (MLM) in natural language processing is extremely attractive for developing effective query understanding models. Specifically, MLM learns contextual text embedding via recovering the masked tokens in the sentences. Such a pre-training process relies on the sufficient contextual information. It is, however, less effective for search queries, which are usually short text. When applying mask…
An accurate understanding of a user's query intent can help improve the performance of downstream tasks such as query scoping and ranking. In the e-commerce domain, recent work in query understanding focuses on the query to product-category mapping. But, a small yet significant percentage of queries (in our website 1.5% or 33M queries in 2019) have non-commercial intent associated with them. These intents are usually associated with non-commercial information seeking needs such as discounts, store hours, installation guides, etc. In this paper, we introduce Joint Query Intent Understanding (Jo…
Search is a prominent channel for discovering products on an e-commerce platform. Ranking products retrieved from search becomes crucial to address customer's need and optimize for business metrics. While learning to Rank (LETOR) models have been extensively studied and have demonstrated efficacy in the context of web search; it is a relatively new research area to be explored in the e-commerce. In this paper, we present a framework for building LETOR model for an e-commerce platform. We analyze user queries and propose a mechanism to segment queries between broad and narrow based on user's in…
With the rapid growth of e-Commerce, online product search has emerged as a popular and effective paradigm for customers to find desired products and engage in online shopping. However, there is still a big gap between the products that customers really desire to purchase and relevance of products that are suggested in response to a query from the customer. In this paper, we propose a robust way of predicting relevance scores given a search query and a product, using techniques involving machine learning, natural language processing and information retrieval. We compare conventional informatio…
Center for Data Science, Peking University（北京大学数据科学中心）；Wangxuan Institute of Computer Technology, Peking University（北京大学王选计算机技术研究所）；Alibaba Group（阿里巴巴集团）
Sponsored search optimizes revenue and relevance, which is estimated by Revenue Per Mille (RPM). Existing sponsored search models are all based on traditional statistical models, which have poor RPM performance when queries follow a heavy-tailed distribution. Here, we propose an RPM-oriented Query Rewriting Framework (RQRF) which outputs related bid keywords that can yield high RPM. RQRF embeds both queries and bid keywords to vectors in the same implicit space, converting the rewriting probability between each query and keyword to the distance between the two vectors. For label construction, …
The quality of non-default ranking on e-commerce platforms, such as based on ascending item price or descending historical sales volume, often suffers from acute relevance problems, since the irrelevant items are much easier to be exposed at the top of the ranking results. In this work, we propose a two-stage ranking scheme, which first recalls wide range of candidate items through refined query/title keyword matching, and then classifies the recalled items using BERT-Large fine-tuned on human label data. We also implemented parallel prediction on multiple GPU hosts and a C++ tokenization cust…
Product-related question answering (QA) is an important but challenging task in E-Commerce. It leads to a great demand on automatic review-driven QA, which aims at providing instant responses towards user-posted questions based on diverse product reviews. Nevertheless, the rich information about personal opinions in product reviews, which is essential to answer those product-specific questions, is underutilized in current generation-based review-driven QA studies. There are two main challenges when exploiting the opinion information from the reviews to facilitate the opinion-aware answer gener…
Understanding customer sentiments is of paramount importance in marketing strategies today. Not only will it give companies an insight as to how customers perceive their products and/or services, but it will also give them an idea on how to improve their offers. This paper attempts to understand the correlation of different variables in customer reviews on a women clothing e-commerce, and to classify each review whether it recommends the reviewed product or not and whether it consists of positive, negative, or neutral sentiment. To achieve these goals, we employed univariate and multivariate a…
The users often have many product-related questions before they make a purchase decision in E-commerce. However, it is often time-consuming to examine each user review to identify the desired information. In this paper, we propose a novel review-driven framework for answer generation for product-related questions in E-commerce, named RAGE. We develope RAGE on the basis of the multi-layer convolutional architecture to facilitate speed-up of answer generation with the parallel computation. For each question, RAGE first extracts the relevant review snippets from the reviews of the corresponding p…
Showing items that do not match search query intent degrades customer experience in e-commerce. These mismatches result from counterfactual biases of the ranking algorithms toward noisy behavioral signals such as clicks and purchases in the search logs. Mitigating the problem requires a large labeled dataset, which is expensive and time-consuming to obtain. In this paper, we develop a deep, end-to-end model that learns to effectively classify mismatches and to generate hard mismatched examples to improve the classifier. We train the model end-to-end by introducing a latent variable into the cr…
University of Information Technology（信息技术大学）；Vietnam National University Ho Chi Minh City（胡志明市越南国家大学）
The reviews of customers play an essential role in online shopping. People often refer to reviews or comments of previous customers to decide whether to buy a new product. Catching up with this behavior, some people create untruths and illegitimate reviews to hoax customers about the fake quality of products. These are called spam reviews, confusing consumers on online shopping platforms and negatively affecting online shopping behaviors. We propose the dataset called ViSpamReviews, which has a strict annotation procedure for detecting spam reviews on e-commerce platforms. Our dataset consists…
Peking University（北京大学）；Shandong University（山东大学）；Renmin University of China（中国人民大学）
In e-commerce portals, generating answers for product-related questions has become a crucial task. In this paper, we focus on the task of product-aware answer generation, which learns to generate an accurate and complete answer from large-scale unlabeled e-commerce reviews and product attributes. However, safe answer problems pose significant challenges to text generation tasks, and e-commerce question-answering task is no exception. To generate more meaningful answers, in this paper, we propose a novel generative neural model, called the Meaningful Product Answer Generator (MPAG), which allev…
In e-commerce portals, generating answers for product-related questions has become a crucial task. In this paper, we propose the task of product-aware answer generation, which tends to generate an accurate and complete answer from large-scale unlabeled e-commerce reviews and product attributes. Unlike existing question-answering problems, answer generation in e-commerce confronts three main challenges: (1) Reviews are informal and noisy; (2) joint modeling of reviews and key-value product attributes is challenging; (3) traditional methods easily generate meaningless answers. To tackle above ch…
Beihang University（北京航空航天大学）；Beijing Advanced Innovation Center for Big Data and Brain Computing（北京大数据与脑计算高精尖创新中心）
Negative reviews, the poor ratings in postpurchase evaluation, play an indispensable role in e-commerce, especially in shaping future sales and firm equities. However, extant studies seldom examine their potential value for sellers and producers in enhancing capabilities of providing better services and products. For those who exploited the helpfulness of reviews in the view of e-commerce keepers, the ranking approaches were developed for customers instead. To fill this gap, in terms of combining description texts and emotion polarities, the aim of the ranking method in this study is to provid…
User intent understanding is a crucial step in designing both conversational agents and search engines. Detecting or inferring user intent is challenging, since the user utterances or queries can be short, ambiguous, and contextually dependent. To address these research challenges, my thesis work focuses on: 1) Utterance topic and intent classification for conversational agents 2) Query intent mining and classification for Web search engines, focusing on the e-commerce domain. To address the first topic, I proposed novel models to incorporate entity information and conversation-context clues t…
BanglaASTE: A Novel Framework for Aspect-Sentiment-Opinion Extraction in Bangla E-commerce Reviews Using Ensemble Deep Learning
Department of Computer Science；Engineering Chittagong University of Engineering；Department of Information Technology Washington University of Science \& Technology 2900 Eisenhower Ave, Alexandria, VA 22314, United States；Department of Information Systems Central Michigan University 1200 S. Franklin St. Mount Pleasant, Mich. 48859
University of Information Technology（信息技术大学）；Vietnam National University Ho Chi Minh City（越南胡志明市国家大学）
Customer product reviews play a role in improving the quality of products and services for business organizations or their brands. Complaining is an attitude that expresses dissatisfaction with an event or a product not meeting customer expectations. In this paper, we build a Open-domain Complaint Detection dataset (UIT-ViOCD), including 5,485 human-annotated reviews on four categories about product reviews on e-commerce sites. After the data collection phase, we proceed to the annotation task and achieve the inter-annotator agreement Am of 87%. Then, we present an extensive methodology for th…
Consumers often read product reviews to inform their buying decision, as some consumers want to know a specific component of a product. However, because typical sentences on product reviews contain various details, users must identify sentences about components they want to know amongst the many reviews. Therefore, we aimed to develop a system that identifies and collects component and aspect information of products in sentences. Our BERT-based classifiers assign labels referring to components and aspects to sentences in reviews and extract sentences with comments on specific components and as…
Sidi Mohamed Ben Abdellah University (USMBA)（西迪·穆罕默德·本·阿卜杜拉大学）
Customer reviews represent a very rich data source from which we can extract very valuable information about different online shopping experiences. The amount of the collected data may be very large especially for trendy items (products, movies, TV shows, hotels, services...), where the number of available customers' opinions could easily surpass thousands. In fact, while a good number of reviews could indeed give a hint about the quality of an item, a potential customer may not have time or effort to read all reviews for the purpose of making an informed decision (buying, renting, booking...)…
Customer reviews usually contain much information about one's online shopping experience. While positive reviews are beneficial to the stores, negative ones will largely influence consumers' decision and may lead to a decline in sales. Therefore, it is of vital importance to carefully and persuasively reply to each negative review and minimize its disadvantageous effect. Recent studies consider leveraging generation models to help the sellers respond. However, this problem is not well-addressed as the reviews may contain multiple aspects of issues which should be resolved accordingly and persu…
Product-specific community question answering platforms can greatly help address the concerns of potential customers. However, the user-provided answers on such platforms often vary a lot in their qualities. Helpfulness votes from the community can indicate the overall quality of the answer, but they are often missing. Accurately predicting the helpfulness of an answer to a given question and thus identifying helpful answers is becoming a demanding need. Since the helpfulness of an answer depends on multiple perspectives instead of only topical relevance investigated in typical QA tasks, commo…
Rutgers University（罗格斯大学）；HPI/University of Potsdam（波茨坦大学哈索·普拉特纳研究院）
In this work, we present a new dataset for conversational recommendation over knowledge graphs in e-commerce platforms called COOKIE. The dataset is constructed from an Amazon review corpus by integrating both user-agent dialogue and custom knowledge graphs for recommendation. Specifically, we first construct a unified knowledge graph and extract key entities between user--product pairs, which serve as the skeleton of a conversation. Then we simulate conversations mirroring the human coarse-to-fine process of choosing preferred items. The proposed baselines and experiments demonstrate that our…
