Sentiment analysis, a vital component in natural language processing, plays a crucial role in understanding the underlying emotions and opinions expressed in textual data. In this paper, we propose an innovative ensemble approach for sentiment analysis for finding fake reviews that amalgamate the predictive capabilities of Support Vector Machine (SVM), K-Nearest Neighbors (KNN), and Decision Tree classifiers. Our ensemble architecture strategically combines these diverse models to capitalize on their strengths while mitigating inherent weaknesses, thereby achieving superior accuracy and robustness in fake review prediction. By combining all the models of our classifiers, the predictive performance is boosted and it also fosters adaptability to varied linguistic patterns and nuances present in real-world datasets. The metrics accounted for on fake reviews demonstrate the efficacy and competitiveness of the proposed ensemble method against traditional single-model approaches. Our findings underscore the potential of ensemble techniques in advancing the state-of-the-art in finding fake reviews using hybrid algorithms, with implications for various applications in different social media and e-platforms to find the best reviews and neglect the fake ones, eliminating puffery and bluffs.
Harbin Institute of Technology（哈尔滨工业大学）；Beihang University（北京航空航天大学）；Jilin University（吉林大学）
With the development of the E-commerce and reviews website, the comment information is influencing people's life. More and more users share their consumption experience and evaluate the quality of commodity by comment. When people make a decision, they will refer these comments. The dependency of the comments make the fake comment appear. The fake comment is that for profit and other bad motivation, business fabricate untrue consumption experience and they preach or slander some products. The fake comment is easy to mislead users' opinion and decision. The accuracy of humans identifying fake c…
Ensuring safety of the products offered to the customers is of paramount importance to any e- commerce platform. Despite stringent quality and safety checking of products listed on these platforms, occasionally customers might receive a product that can pose a safety issue arising out of its use. In this paper, we present an innovative mechanism of how a large scale multinational e-commerce platform, Zalando, uses Natural Language Processing techniques to assist timely investigation of the potentially unsafe products mined directly from customer written claims in unstructured plain text. We sy…
The rampant integration of social media in our every day lives and culture has given rise to fast and easier access to the flow of information than ever in human history. However, the inherently unsupervised nature of social media platforms has also made it easier to spread false information and fake news. Furthermore, the high volume and velocity of information flow in such platforms make manual supervision and control of information propagation infeasible. This paper aims to address this issue by proposing a novel deep learning approach for automated detection of false short-text claims on s…
Social media has become an effective platform to generate and spread fake news that can mislead people and even distort public opinion. Centralized methods for fake news detection, however, cannot effectively protect user privacy during the process of centralized data collection for training models. Moreover, it cannot fully involve user feedback in the loop of learning detection models for further enhancing fake news detection. To overcome these challenges, this paper proposed a novel decentralized method, Human-in-the-loop Based Swarm Learning (HBSL), to integrate user feedback into the loop…
Sidi Mohamed Ben Abdellah University (USMBA)（西迪·穆罕默德·本·阿卜杜拉大学）
Customer reviews represent a very rich data source from which we can extract very valuable information about different online shopping experiences. The amount of the collected data may be very large especially for trendy items (products, movies, TV shows, hotels, services...), where the number of available customers' opinions could easily surpass thousands. In fact, while a good number of reviews could indeed give a hint about the quality of an item, a potential customer may not have time or effort to read all reviews for the purpose of making an informed decision (buying, renting, booking...)…
The impact of online reviews on businesses has grown significantly during last years, being crucial to determine business success in a wide array of sectors, ranging from restaurants, hotels to e-commerce. Unfortunately, some users use unethical means to improve their online reputation by writing fake reviews of their businesses or competitors. Previous research has addressed fake review detection in a number of domains, such as product or business reviews in restaurants and hotels. However, in spite of its economical interest, the domain of consumer electronics businesses has not yet been tho…
Research Group in Computational Linguistics（计算语言学研究小组）；University of Wolverhampton, UK（英国沃尔夫汉普顿大学）；Centre for Translation Studies（翻译研究中心）；University of Surrey, UK（英国萨里大学）
One very common type of fake news is satire which comes in a form of a news website or an online platform that parodies reputable real news agencies to create a sarcastic version of reality. This type of fake news is often disseminated by individuals on their online platforms as it has a much stronger effect in delivering criticism than through a straightforward message. However, when the satirical text is disseminated via social media without mention of its source, it can be mistaken for real news. This study conducts several exploratory analyses to identify the linguistic properties of Arabi…
One of the ultimate goals of e-commerce platforms is to satisfy various shopping needs for their customers. Much efforts are devoted to creating taxonomies or ontologies in e-commerce towards this goal. However, user needs in e-commerce are still not well defined, and none of the existing ontologies has the enough depth and breadth for universal user needs understanding. The semantic gap in-between prevents shopping experience from being more intelligent. In this paper, we propose to construct a large-scale e-commerce cognitive concept net named "AliCoCo", which is practiced in Alibaba, the la…
Multimodal Detection of Fake Reviews using BERT and ResNet-50
College of Business Administration Kansas State University Manhattan, USA（商学院学院 华盛顿州立大学 曼哈顿 美国）；Department of Computer Science Kansas State University Manhattan, USA（计算机科学系 华盛顿州立大学 曼哈顿 美国）
针对单模态检测无法捕捉跨模态语义不一致的问题，提出集成 BERT 文本与 ResNet-50 图像特征的多模态虚假评论检测框架，在 21,142 张图像数据集上 F1 达 0.934，有效识别图文不一致的虚假评论。
University of Information Technology（信息技术大学）；Vietnam National University Ho Chi Minh City（胡志明市越南国家大学）
The reviews of customers play an essential role in online shopping. People often refer to reviews or comments of previous customers to decide whether to buy a new product. Catching up with this behavior, some people create untruths and illegitimate reviews to hoax customers about the fake quality of products. These are called spam reviews, confusing consumers on online shopping platforms and negatively affecting online shopping behaviors. We propose the dataset called ViSpamReviews, which has a strict annotation procedure for detecting spam reviews on e-commerce platforms. Our dataset consists…
American International University-Bangladesh (AIUB)（孟加拉国美国国际大学（AIUB））
Fake news on social media is increasingly regarded as one of the most concerning issues. Low cost, simple accessibility via social platforms, and a plethora of low-budget online news sources are some of the factors that contribute to the spread of false news. Most of the existing fake news detection algorithms are solely focused on the news content only but engaged users prior posts or social activities provide a wealth of information about their views on news and have significant ability to improve fake news identification. Graph Neural Networks are a form of deep learning approach that condu…
JD.COM Silicon Valley Research Center（京东硅谷研发中心）；Nanyang Technological University（南洋理工大学）
Product copywriting is a critical component of e-commerce recommendation platforms. It aims to attract users' interest and improve user experience by highlighting product characteristics with textual descriptions. In this paper, we report our experience deploying the proposed Automatic Product Copywriting Generation (APCG) system into the JD.com e-commerce product recommendation platform. It consists of two main components: 1) natural language generation, which is built from a transformer-pointer network and a pre-trained sequence-to-sequence model based on millions of training data from our i…
Recent years have seen an explosion in social media usage, allowing people to connect with others. Since the appearance of platforms such as Facebook and Twitter, such platforms influence how we speak, think, and behave. This problem negatively undermines confidence in content because of the existence of fake news. For instance, false news was a determining factor in influencing the outcome of the U.S. presidential election and other sites. Because this information is so harmful, it is essential to make sure we have the necessary tools to detect and resist it. We applied Bidirectional Long Sho…
JD.COM Silicon Valley Research Center（京东硅谷研发中心）；School of Computer Science and Engineering, Nanyang Technological University（南洋理工大学计算机科学与工程学院）
In the past decade, automatic product description generation for e-commerce have witnessed significant advancement. As the services provided by e-commerce platforms become diverse, it is necessary to dynamically adapt the patterns of descriptions generated. The selling point of products is an important type of product description for which the length should be as short as possible while still conveying key information. In addition, this kind of product description should be eye-catching to the readers. Currently, product selling points are normally written by human experts. Thus, the creation …
