We study single-item single-unit Bayesian posted price auctions, where buyers arrive sequentially and their valuations for the item being sold depend on a random, unknown state of nature. The seller has complete knowledge of the actual state and can send signals to the buyers so as to disclose information about it. For instance, the state of nature may reflect the condition and/or some particular features of the item, which are known to the seller only. The problem faced by the seller is about how to partially disclose information about the state so as to maximize revenue. Unlike classical signaling problems, in this setting, the seller must also correlate the signals being sent to the buyers with some price proposals for them. This introduces additional challenges compared to standard settings. We consider two cases: the one where the seller can only send signals publicly visible to all buyers, and the case in which the seller can privately send a different signal to each buyer. As a first step, we prove that, in both settings, the problem of maximizing the seller's revenue does not admit an FPTAS unless P=NP, even for basic instances with a single buyer. As a result, in the rest of the paper, we focus on designing PTASs. In order to do so, we first introduce a unifying framework encompassing both public and private signaling, whose core result is a decomposition lemma that allows focusing on a finite set of possible buyers' posteriors. This forms the basis on which our PTASs are developed. In particular, in the public signaling setting, our PTAS employs some ad hoc techniques based on linear programming, while our PTAS for the private setting relies on the ellipsoid method to solve an exponentially-sized LP in polynomial time. In the latter case, we need a custom approximate separation oracle, which we implement with a dynamic programming approach.
We study the asymptotic average-case efficiency of static and anonymous posted prices for $n$ agents and $m(n)$ multiple identical items with $m(n)=o\left(\frac{n}{\log n}\right)$. When valuations are drawn i.i.d from some fixed continuous distribution (each valuation is a vector in $\Re_+^m$ and independence is assumed only across agents) we show: (a) for any "upper mass" distribution there exist posted prices such that the expected revenue and welfare of the auction approaches the optimal expected welfare as $n$ goes to infinity; specifically, the ratio between the expected revenue of our po…
We study revenue optimization pricing algorithms for repeated posted-price auctions where a seller interacts with a single strategic buyer that holds a fixed private valuation. We show that, in the case when both the seller and the buyer have the same discounting in their cumulative utilities (revenue and surplus), there exist two optimal algorithms. The first one constantly offers the Myerson price, while the second pricing proposes a "big deal": pay for all goods in advance (at the first round) or get nothing. However, when there is an imbalance between the seller and the buyer in the patien…
We consider an online ad network problem in which an ad exchange auctions ad slots and intermediaries called demand side platforms (DSPs) buy these ad slots for their clients (advertisers). An intermediary represents multiple advertisers. Different types of ad slots are auctioned by the ad exchange, e.g., video ad, banner ad etc. We study repeated posted price auctions for homogeneous and heterogeneous items when there is an intermediary. In a posted price auction, the auctioneer sets a fixed reserve price. The buyer can accept the price and win the ad slot or reject the price. We analyze the …
Modern ad auctions allow advertisers to target more specific segments of the user population. Unfortunately, this is not always in the best interest of the ad platform. In this paper, we examine the following basic question in the context of second-price ad auctions: how should an ad platform optimally reveal information about the ad opportunity to the advertisers in order to maximize revenue? We consider a model in which bidders' valuations depend on a random state of the ad opportunity. Different from previous work, we focus on a more practical, and challenging, situation where the space of …
On ad exchange platforms the place for advertisement is sold through different kinds of auctions. However, it is not uncommon the situation where the seller repeatedly encounters only one buyer, thus the posted price auction degenerates into a monopoly-monopsony game with asymmetric information and nearly an infinite number of rounds; on each round the seller proposes the price and the buyer accepts or rejects it. I learned this problem from a discussion with members of Yandex research team and my main motivation was to find an incentive-compatible seller's strategy. In this short paper such a…
We study signaling in Bayesian ad auctions, in which bidders' valuations depend on a random, unknown state of nature. The auction mechanism has complete knowledge of the actual state of nature, and it can send signals to bidders so as to disclose information about the state and increase revenue. For instance, a state may collectively encode some features of the user that are known to the mechanism only, since the latter has access to data sources unaccessible to the bidders. We study the problem of computing how the mechanism should send signals to bidders in order to maximize revenue. While t…
We study the limits of an information intermediary in the classical Bayesian auction, where a revenue-maximizing seller sells one item to $n$ buyers with independent private values. In addition, we have an intermediary who knows the buyers' private values, and can map these to a public signal so as to increase consumer surplus. This model generalizes the single-buyer setting proposed by Bergemann, Brooks, and Morris, who present a signaling scheme that raises the optimal consumer surplus, by guaranteeing that the item is always sold and the seller gets the same revenue as without signaling. Ou…
We study revenue maximization through sequential posted-price (SPP) mechanisms in single-dimensional settings with $n$ buyers and independent but not necessarily identical value distributions. We construct the SPP mechanisms by considering the best of two simple pricing rules: one that imitates the revenue optimal mchanism, namely the Myersonian mechanism, via the taxation principle and the other that posts a uniform price. Our pricing rules are rather generalizable and yield the first improvement over long-established approximation factors in several settings. We design factor-revealing mathe…
We study revenue optimization learning algorithms for repeated posted-price auctions where a seller interacts with a single strategic buyer that holds a fixed private valuation for a good and seeks to maximize his cumulative discounted surplus. For this setting, first, we propose a novel algorithm that never decreases offered prices and has a tight strategic regret bound in $Θ(\log\log T)$ under some mild assumptions on the buyer surplus discounting. This result closes the open research question on the existence of a no-regret horizon-independent weakly consistent pricing. The proposed algorit…
A Lookahead Auction (LA), introduced by Ronen, is an auction format for the sale of a single item among multiple buyers, which is considered simpler and more fair than the optimal auction. Indeed, it anonymously selects a provisional winner by a symmetric ascending-price process, and only then uses a personalized posted price. A LA auction extracts at least 1/2 of the optimal revenue, even under a correlated value distribution. This bound is tight, even for 2 buyers with independent values. We introduce a natural extension of LA, called lookahead with pooling (LAP). A LAP auction proceeds as L…
In a single-parameter mechanism design problem, a provider is looking to sell a service to a group of potential buyers. Each buyer $i$ has a private value $v_i$ for receiving the service and a feasibility constraint restricts which sets of buyers can be served simultaneously. Recent work in economics introduced clock auctions as a superior class of auctions for this problem, due to their transparency, simplicity, and strong incentive guarantees. Subsequent work focused on evaluating the social welfare approximation guarantees of these auctions, leading to strong impossibility results: in the a…
Prophet inequalities compare the expected performance of an online algorithm for a stochastic optimization problem to the expected optimal solution in hindsight. They are a major alternative to classic worst-case competitive analysis, of particular importance in the design and analysis of simple (posted-price) incentive compatible mechanisms with provable approximation guarantees. A central open problem in this area concerns subadditive combinatorial auctions. Here $n$ agents with subadditive valuation functions compete for the assignment of $m$ items. The goal is to find an allocation of the …
University of California, Berkeley（加州大学伯克利分校）；Rice University（莱斯大学）；Simons Institute for the Theory of Computing, University of California, Berkeley（加州大学伯克利分校西蒙斯计算理论研究所）；Inria Paris（巴黎国家信息与自动化研究所）
Lower Bounds on Revenue of Approximately Optimal Auctions
我们获得收入保证的简单定价机制的一个单一的张贴价格，在一个自然参数的分布买家的估值。我们的收入保证适用于单个项目n买家设置，价值来自任意联合分布。具体地说，我们证明了从最大估值分布Vmax = max {V_1，V_2，.，V_n}实现了Vmax的几何期望的至少1/e分数的收益。该通用界限是收入如何作为Vmax的集中/扩散的函数而改善/降低的度量。我们进一步表明，在没有买家的估值分布，招募一组额外的相同的投标人将产生类似的保证收入。最后，我们的界限也给出了一个衡量的程度，人们可以同时近似福利和收入的集中/蔓延的Vmax。
For sponsored search auctions, we consider contextual multi-armed bandit problem in the presence of strategic agents. In this setting, at each round, an advertising platform (center) runs an auction to select the best-suited ads relevant to the query posted by the user. It is in the best interest of the center to select an ad that has a high expected value (i.e., probability of getting a click $\times$ value it derives from a click of the ad). The probability of getting a click (CTR) is unknown to the center and depends on the user's profile (context) posting the query. Further, the value deri…
A large fraction of online advertisement is sold via repeated second price auctions. In these auctions, the reserve price is the main tool for the auctioneer to boost revenues. In this work, we investigate the following question: Can changing the reserve prices based on the previous bids improve the revenue of the auction, taking into account the long-term incentives and strategic behavior of the bidders? We show that if the distribution of the valuations is known and satisfies the standard regularity assumptions, then the optimal mechanism has a constant reserve. However, when there is uncert…
A prevalent assumption in auction theory is that the auctioneer has full control over the market and that the allocation she dictates is final. In practice, however, agents might be able to resell acquired items in an aftermarket. A prominent example is the market for carbon emission allowances. These allowances are commonly allocated by the government using uniform-price auctions, and firms can typically trade these allowances among themselves in an aftermarket that may not be fully under the auctioneer's control. While the uniform-price auction is approximately efficient in isolation, we sho…
Bayesian persuasion is the study of information sharing policies among strategic agents. A prime example is signaling in online ad auctions: what information should a platform signal to an advertiser regarding a user when selling the opportunity to advertise to her? Practical considerations such as preventing discrimination, protecting privacy or acknowledging limited attention of the information receiver impose constraints on information sharing. In this work, we propose and analyze a simple way to mathematically model such constraints as restrictions on Receiver's admissible posterior belief…
Microsoft Research（微软研究院）；The University of Hong Kong（香港大学）；Stanford University（斯坦福大学）
We consider revenue maximization in online auction/pricing problems. A seller sells an identical item in each period to a new buyer, or a new set of buyers. For the online posted pricing problem, we show regret bounds that scale with the best fixed price, rather than the range of the values. We also show regret bounds that are almost scale free, and match the offline sample complexity, when comparing to a benchmark that requires a lower bound on the market share. These results are obtained by generalizing the classical learning from experts and multi-armed bandit problems to their multi-scale …
The common way to optimize auction and pricing systems is to set aside a small fraction of the traffic to run experiments. This leads to the question: how can we learn the most with the smallest amount of data? For truthful auctions, this is the \emph{sample complexity} problem. For posted price auctions, we no longer have access to samples. Instead, the algorithm is allowed to choose a price $p_t$; then for a fresh sample $v_t \sim \mathcal{D}$ we learn the sign $s_t = sign(p_t - v_t) \in \{-1,+1\}$. How many pricing queries are needed to estimate a given parameter of the underlying distribut…
We study a classical Bayesian mechanism design problem where a seller is selling multiple items to multiple buyers. We consider the case where the seller has costs to produce the items, and these costs are private information to the seller. How can the seller design a mechanism to maximize her profit? Two well-studied problems, revenue maximization in multi-item auctions and signaling in ad auctions, are special cases of our problem. We show that there exists a simple mechanism whose profit is at least $\frac{1}{44}$ of the optimal profit for multiple buyers with matroid-rank valuation functio…
In many online advertisement (ad) exchanges, ad slots are each sold via a separate second-price auction. This paper considers the bidder's problem of maximizing the value of ads they purchase in these auctions, subject to budget constraints. This 'second-price knapsack' problem presents challenges when devising a bidding strategy because of the uncertain resource consumption: bidders win if they bid the highest amount, but pay the second-highest bid, unknown a priori. This is in contrast to the traditional online knapsack problem, where posted prices are revealed when ads arrive, and for which…
We study the mechanism design problem of selling $k$ items to unit-demand buyers with private valuations for the items. A buyer either participates directly in the auction or is represented by an intermediary, who represents a subset of buyers. Our goal is to design robust mechanisms that are independent of the demand structure (i.e. how the buyers are partitioned across intermediaries), and perform well under a wide variety of possible contracts between intermediaries and buyers. We first study the case of $k$ identical items where each buyer draws its private valuation for an item i.i.d. fro…
