For sponsored search auctions, we consider contextual multi-armed bandit problem in the presence of strategic agents. In this setting, at each round, an advertising platform (center) runs an auction to select the best-suited ads relevant to the query posted by the user. It is in the best interest of the center to select an ad that has a high expected value (i.e., probability of getting a click $\times$ value it derives from a click of the ad). The probability of getting a click (CTR) is unknown to the center and depends on the user's profile (context) posting the query. Further, the value derived for a click is the private information to the advertiser and thus needs to be elicited truthfully. The existing solution in this setting is not practical as it suffers from very high regret ($O(T^{\frac{2}{3}})$).
Microsoft Research Silicon Valley（微软研究院硅谷分院）；Cornell University（康奈尔大学）；Facebook（脸书）
We consider a multi-round auction setting motivated by pay-per-click auctions for Internet advertising. In each round the auctioneer selects an advertiser and shows her ad, which is then either clicked or not. An advertiser derives value from clicks; the value of a click is her private information. Initially, neither the auctioneer nor the advertisers have any information about the likelihood of clicks on the advertisements. The auctioneer's goal is to design a (dominant strategies) truthful mechanism that (approximately) maximizes the social welfare. If the advertisers bid their true private …
Sponsored search auctions constitute one of the most successful applications of microeconomic mechanisms. In mechanism design, auctions are usually designed to incentivize advertisers to bid their truthful valuations and to assure both the advertisers and the auctioneer a non-negative utility. Nonetheless, in sponsored search auctions, the click-through-rates (CTRs) of the advertisers are often unknown to the auctioneer and thus standard truthful mechanisms cannot be directly applied and must be paired with an effective learning algorithm for the estimation of the CTRs. This introduces the cri…
In pay-per click sponsored search auctions which are currently extensively used by search engines, the auction for a keyword involves a certain number of advertisers (say k) competing for available slots (say m) to display their ads. This auction is typically conducted for a number of rounds (say T). There are click probabilities mu_ij associated with each agent-slot pairs. The goal of the search engine is to maximize social welfare of the advertisers, that is, the sum of values of the advertisers. The search engine does not know the true values advertisers have for a click to their respective…
Stochastic multi-armed bandit (MAB) mechanisms are widely used in sponsored search auctions, crowdsourcing, online procurement, etc. Existing stochastic MAB mechanisms with a deterministic payment rule, proposed in the literature, necessarily suffer a regret of $Ω(T^{2/3})$, where $T$ is the number of time steps. This happens because the existing mechanisms consider the worst case scenario where the means of the agents' stochastic rewards are separated by a very small amount that depends on $T$. We make, and, exploit the crucial observation that in most scenarios, the separation between the ag…
We consider the "Offline Ad Slot Scheduling" problem, where advertisers must be scheduled to "sponsored search" slots during a given period of time. Advertisers specify a budget constraint, as well as a maximum cost per click, and may not be assigned to more than one slot for a particular search. We give a truthful mechanism under the utility model where bidders try to maximize their clicks, subject to their personal constraints. In addition, we show that the revenue-maximizing mechanism is not truthful, but has a Nash equilibrium whose outcome is identical to our mechanism. As far as we can t…
A Semi-supervised Sensing Rate Learning based CMAB Scheme to Combat COVID-19 by Trustful Data Collection in the Crowd
Central South University（中南大学）；Hunan First Normal University（湖南第一师范学院）；Beijing Normal University（北京师范大学）；Hunan University of Science and Technology（湖南科技大学）
In the standard single-dimensional model of position auctions, bidders agree on the relative values of the positions and each of them submits a single bid that is interpreted in terms of these values. Motivated by current practice in sponsored search we consider a situation where the auctioneer uses estimates of the relative values, which may be imprecise, and show that under both complete and incomplete information a non-truthful mechanism is able to support an efficient outcome in equilibrium for a wider range of these estimates than the VCG mechanism. We thus exhibit a property of the VCG m…
Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. Currently, the most popular auction for sponsored search is the "Generalized Second Price" (GSP) auction in which advertisers are assigned to slots in the decreasing order of their "score," which is defined as the product of their bid and click-through rate. In the past few years, there has been significant research on the game-theoretic issues that arise in an advertiser's interaction with the mechanism as well as possible redesigns of the mechan…
In a multi-armed bandit (MAB) problem, an online algorithm makes a sequence of choices. In each round it chooses from a time-invariant set of alternatives and receives the payoff associated with this alternative. While the case of small strategy sets is by now well-understood, a lot of recent work has focused on MAB problems with exponentially or infinitely large strategy sets, where one needs to assume extra structure in order to make the problem tractable. In particular, recent literature considered information on similarity between arms. We consider similarity information in the setting of …
In this paper we show that payment computation essentially does not present any obstacle in designing truthful mechanisms, even for multi-parameter domains, and even when we can only call the allocation rule once. We present a general reduction that takes any allocation rule which satisfies "cyclic monotonicity" (a known necessary and sufficient condition for truthfulness) and converts it to a truthful mechanism using a single call to the allocation rule, with arbitrarily small loss to the expected social welfare. A prominent example for a multi-parameter setting in which an allocation rule ca…
We study the problem of a buyer (aka auctioneer) who gains stochastic rewards by procuring multiple units of a service or item from a pool of heterogeneous strategic agents. The reward obtained for a single unit from an allocated agent depends on the inherent quality of the agent; the agent's quality is fixed but unknown. Each agent can only supply a limited number of units (capacity of the agent). The costs incurred per unit and capacities are private information of the agents. The auctioneer is required to elicit costs as well as capacities (making the mechanism design bidimensional) and fur…
We improve the best known competitive ratio (from 1/4 to 1/2), for the online multi-unit allocation problem, where the objective is to maximize the single-price revenue. Moreover, the competitive ratio of our algorithm tends to 1, as the bid-profile tends to ``smoothen''. This algorithm is used as a subroutine in designing truthful auctions for the same setting: the allocation has to be done online, while the payments can be decided at the end of the day. Earlier, a reduction from the auction design problem to the allocation problem was known only for the unit-demand case. We give a reduction …
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the page. This gives rise to a bipartite matching market that is typically cleared by the way of an automated auction. Several auction mechanisms have been proposed, with variants of the Generalized Second Price (GSP) being widely used in practice. A rich body of work on bipartite matching markets builds upon the stable marriage model of Gale and Shapley and the assignment model of Shapley and Shubik. We apply insights from …
We present a deterministic exploration mechanism for sponsored search auctions, which enables the auctioneer to learn the relevance scores of advertisers, and allows advertisers to estimate the true value of clicks generated at the auction site. This exploratory mechanism deviates only minimally from the mechanism being currently used by Google and Yahoo! in the sense that it retains the same pricing rule, similar ranking scheme, as well as, similar mathematical structure of payoffs. In particular, the estimations of the relevance scores and true-values are achieved by providing a chance to lo…
