Motivated by scenarios of information diffusion and advertising in social media, we study an influence maximization problem in which little is assumed to be known about the diffusion network or about the model that determines how information may propagate. In such a highly uncertain environment, one can focus on multi-round diffusion campaigns, with the objective to maximize the number of distinct users that are influenced or activated, starting from a known base of few influential nodes. During a campaign, spread seeds are selected sequentially at consecutive rounds, and feedback is collected in the form of the activated nodes at each round. A round's impact (reward) is then quantified as the number of newly activated nodes. Overall, one must maximize the campaign's total spread, as the sum of rounds' rewards. In this setting, an explore-exploit approach could be used to learn the key underlying diffusion parameters, while running the campaign. We describe and compare two methods of contextual multi-armed bandits, with upper-confidence bounds on the remaining potential of influencers, one using a generalized linear model and the Good-Turing estimator for remaining potential (GLM-GT-UCB), and another one that directly adapts the LinUCB algorithm to our setting (LogNorm-LinUCB). We show that they outperform baseline methods using state-of-the-art ideas, on synthetic and real-world data, while at the same time exhibiting different and complementary behavior, depending on the scenarios in which they are deployed.
Over the last two decades, we have seen extensive industrial research in the area of computational advertising. In this paper, our goal is to study the performance of various online learning algorithms to identify and display the best ads/offers with the highest conversion rates to web users. We formulate our ad-selection problem as a Multi-Armed Bandit problem which is a classical paradigm in Machine Learning. We have been applying machine learning, data mining, probability, and statistics to analyze big data in the ad-tech space and devise efficient ad selection strategies. This article high…
Comparison Lift is an experimentation-as-a-service (EaaS) application for testing online advertising audiences and creatives at JD.com. Unlike many other EaaS tools that focus primarily on fixed sample A/B testing, Comparison Lift deploys a custom bandit-based experimentation algorithm. The advantages of the bandit-based approach are two-fold. First, it aligns the randomization induced in the test with the advertiser's goals from testing. Second, by adapting experimental design to information acquired during the test, it reduces substantially the cost of experimentation to the advertiser. Sinc…
Firms implementing digital advertising campaigns face a complex problem in determining the right match between their advertising creatives and target audiences. Typical solutions to the problem have leveraged non-experimental methods, or used "split-testing" strategies that have not explicitly addressed the complexities induced by targeted audiences that can potentially overlap with one another. This paper presents an adaptive algorithm that addresses the problem via online experimentation. The algorithm is set up as a contextual bandit and addresses the overlap issue by partitioning the targe…
We present a data-driven algorithm that advertisers can use to automate their digital ad-campaigns at online publishers. The algorithm enables the advertiser to search across available target audiences and ad-media to find the best possible combination for its campaign via online experimentation. The problem of finding the best audience-ad combination is complicated by a number of distinctive challenges, including (a) a need for active exploration to resolve prior uncertainty and to speed the search for profitable combinations, (b) many combinations to choose from, giving rise to high-dimensio…
Facebook Core Data Science（Facebook核心数据科学部门）；Sapienza University of Rome（罗马大学）；Facebook AI Applied Research（Facebook人工智能应用研究部门）
We study the problem of an online advertising system that wants to optimally spend an advertiser's given budget for a campaign across multiple platforms, without knowing the value for showing an ad to the users on those platforms. We model this challenging practical application as a Stochastic Bandits with Knapsacks problem over $T$ rounds of bidding with the set of arms given by the set of distinct bidding $m$-tuples, where $m$ is the number of platforms. We modify the algorithm proposed in Badanidiyuru \emph{et al.,} to extend it to the case of multiple platforms to obtain an algorithm for b…
University of Illinois Urbana-Champaign（伊利诺伊大学厄巴纳-香槟分校）
Online recommendation/advertising is ubiquitous in web business. Image displaying is considered as one of the most commonly used formats to interact with customers. Contextual multi-armed bandit has shown success in the application of advertising to solve the exploration-exploitation dilemma existing in the recommendation procedure. Inspired by the visual-aware recommendation, in this paper, we propose a contextual bandit algorithm, where the convolutional neural network (CNN) is utilized to learn the reward function along with an upper confidence bound (UCB) for exploration. We also prove a n…
Online advertising and product recommendation are important domains of applications for multi-armed bandit methods. In these fields, the reward that is immediately available is most often only a proxy for the actual outcome of interest, which we refer to as a conversion. For instance, in web advertising, clicks can be observed within a few seconds after an ad display but the corresponding sale --if any-- will take hours, if not days to happen. This paper proposes and investigates a new stochas-tic multi-armed bandit model in the framework proposed by Chapelle (2014) --based on empirical studie…
We study a variant of the classical stochastic $K$-armed bandit where observing the outcome of each arm is expensive, but cheap approximations to this outcome are available. For example, in online advertising the performance of an ad can be approximated by displaying it for shorter time periods or to narrower audiences. We formalise this task as a multi-fidelity bandit, where, at each time step, the forecaster may choose to play an arm at any one of $M$ fidelities. The highest fidelity (desired outcome) expends cost $λ^{(m)}$. The $m^{\text{th}}$ fidelity (an approximation) expends $λ^{(m)} < …
Shanghai Jiao Tong University（上海交通大学）；University College London（伦敦大学学院）；MediaGamma Ltd（MediaGamma有限公司）；Vlion Inc（Vlion公司）
The majority of online display ads are served through real-time bidding (RTB) --- each ad display impression is auctioned off in real-time when it is just being generated from a user visit. To place an ad automatically and optimally, it is critical for advertisers to devise a learning algorithm to cleverly bid an ad impression in real-time. Most previous works consider the bid decision as a static optimization problem of either treating the value of each impression independently or setting a bid price to each segment of ad volume. However, the bidding for a given ad campaign would repeatedly h…
Contextual bandit algorithms are applied in a wide range of domains, from advertising to recommender systems, from clinical trials to education. In many of these domains, malicious agents may have incentives to attack the bandit algorithm to induce it to perform a desired behavior. For instance, an unscrupulous ad publisher may try to increase their own revenue at the expense of the advertisers; a seller may want to increase the exposure of their products, or thwart a competitor's advertising campaign. In this paper, we study several attack scenarios and show that a malicious agent can force a…
Motivated by real-world applications such as fast fashion retailing and online advertising, the Multinomial Logit Bandit (MNL-bandit) is a popular model in online learning and operations research, and has attracted much attention in the past decade. However, it is a bit surprising that pure exploration, a basic problem in bandit theory, has not been well studied in MNL-bandit so far. In this paper we give efficient algorithms for pure exploration in MNL-bandit. Our algorithms achieve instance-sensitive pull complexities. We also complement the upper bounds by an almost matching lower bound.
Modern online advertising systems inevitably rely on personalization methods, such as click-through rate (CTR) prediction. Recent progress in CTR prediction enjoys the rich representation capabilities of deep learning and achieves great success in large-scale industrial applications. However, these methods can suffer from lack of exploration. Another line of prior work addresses the exploration-exploitation trade-off problem with contextual bandit methods, which are recently less studied in the industry due to the difficulty in extending their flexibility with deep models. In this paper, we pr…
Stochastic high dimensional bandit problems with low dimensional structures are useful in different applications such as online advertising and drug discovery. In this work, we propose a simple unified algorithm for such problems and present a general analysis framework for the regret upper bound of our algorithm. We show that under some mild unified assumptions, our algorithm can be applied to different high dimensional bandit problems. Our framework utilizes the low dimensional structure to guide the parameter estimation in the problem, therefore our algorithm achieves the comparable regret …
In this paper we propose a flexible and efficient framework for handling multi-armed bandits, combining sequential Monte Carlo algorithms with hierarchical Bayesian modeling techniques. The framework naturally encompasses restless bandits, contextual bandits, and other bandit variants under a single inferential model. Despite the model's generality, we propose efficient Monte Carlo algorithms to make inference scalable, based on recent developments in sequential Monte Carlo methods. Through two simulation studies, the framework is shown to outperform other empirical methods, while also natural…
Contextual bandit is a general framework for online learning in sequential decision-making problems that has found application in a wide range of domains, including recommendation systems, online advertising, and clinical trials. A critical aspect of bandit methods is that they require to observe the contexts --i.e., individual or group-level data-- and rewards in order to solve the sequential problem. The large deployment in industrial applications has increased interest in methods that preserve the users' privacy. In this paper, we introduce a privacy-preserving bandit framework based on hom…
University of Illinois at Urbana-Champaign（伊利诺伊大学厄巴纳-香槟分校）
We study identifying user clusters in contextual multi-armed bandits (MAB). Contextual MAB is an effective tool for many real applications, such as content recommendation and online advertisement. In practice, user dependency plays an essential role in the user's actions, and thus the rewards. Clustering similar users can improve the quality of reward estimation, which in turn leads to more effective content recommendation and targeted advertising. Different from traditional clustering settings, we cluster users based on the unknown bandit parameters, which will be estimated incrementally. In …
Many online applications running on live traffic are powered by machine learning models, for which training, validation, and hyper-parameter tuning are conducted on historical data. However, it is common for models demonstrating strong performance in offline analysis to yield poorer performance when deployed online. This problem is a consequence of the difficulty of training on historical data in non-stationary environments. Moreover, the machine learning metrics used for model selection may not sufficiently correlate with real-world business metrics used to determine the success of the applic…
Institute of Computing Technology, Chinese Academy of Sciences（中国科学院计算技术研究所）；University of Chinese Academy of Sciences（中国科学院大学）；Tencent（腾讯）
The exploration/exploitation (E&E) dilemma lies at the core of interactive systems such as online advertising, for which contextual bandit algorithms have been proposed. Bayesian approaches provide guided exploration with principled uncertainty estimation, but the applicability is often limited due to over-simplified assumptions. Non-Bayesian bootstrap methods, on the other hand, can apply to complex problems by using deep reward models, but lacks clear guidance to the exploration behavior. It still remains largely unsolved to develop a practical method for complex deep contextual bandits. In …
Microsoft Research NYC（微软研究院纽约分院）；Cornell University（康奈尔大学）；Google Research NYC（谷歌研究院纽约分院）
We study "adversarial scaling", a multi-armed bandit model where rewards have a stochastic and an adversarial component. Our model captures display advertising where the "click-through-rate" can be decomposed to a (fixed across time) arm-quality component and a non-stochastic user-relevance component (fixed across arms). Despite the relative stochasticity of our model, we demonstrate two settings where most bandit algorithms suffer. On the positive side, we show that two algorithms, one from the action elimination and one from the mirror descent family are adaptive enough to be robust to adver…
Over the past decade, contextual bandit algorithms have been gaining in popularity due to their effectiveness and flexibility in solving sequential decision problems---from online advertising and finance to clinical trial design and personalized medicine. At the same time, there are, as of yet, surprisingly few options that enable researchers and practitioners to simulate and compare the wealth of new and existing bandit algorithms in a standardized way. To help close this gap between analytical research and empirical evaluation the current paper introduces the object-oriented R package "conte…
Microsoft Research Silicon Valley（微软研究院硅谷分院）；Microsoft Research New York（微软研究院纽约分院）
We consider an application of multi-armed bandits to internet advertising (specifically, to dynamic ad allocation in the pay-per-click model, with uncertainty on the click probabilities). We focus on an important practical issue that advertisers are constrained in how much money they can spend on their ad campaigns. This issue has not been considered in the prior work on bandit-based approaches for ad allocation, to the best of our knowledge. We define a simple, stylized model where an algorithm picks one ad to display in each round, and each ad has a \emph{budget}: the maximal amount of money…
The Multi-Armed Bandits (MAB) framework highlights the tension between acquiring new knowledge (Exploration) and leveraging available knowledge (Exploitation). In the classical MAB problem, a decision maker must choose an arm at each time step, upon which she receives a reward. The decision maker's objective is to maximize her cumulative expected reward over the time horizon. The MAB problem has been studied extensively, specifically under the assumption of the arms' rewards distributions being stationary, or quasi-stationary, over time. We consider a variant of the MAB framework, which we ter…
University of California, Davis（加州大学戴维斯分校）；University of California, Los Angeles（加州大学洛杉矶分校）；Amazon（亚马逊）
Stochastic linear contextual bandit algorithms have substantial applications in practice, such as recommender systems, online advertising, clinical trials, etc. Recent works show that optimal bandit algorithms are vulnerable to adversarial attacks and can fail completely in the presence of attacks. Existing robust bandit algorithms only work for the non-contextual setting under the attack of rewards and cannot improve the robustness in the general and popular contextual bandit environment. In addition, none of the existing methods can defend against attacked context. In this work, we provide t…
Northwestern University（西北大学）；University of Florida（佛罗里达大学）；New York University（纽约大学）；University of Illinois at Urbana-Champaign（伊利诺伊大学厄巴纳-香槟分校）
Linear contextual bandit is an important class of sequential decision making problems with a wide range of applications to recommender systems, online advertising, healthcare, and many other machine learning related tasks. While there is a lot of prior research, tight regret bounds of linear contextual bandit with infinite action sets remain open. In this paper, we address this open problem by considering the linear contextual bandit with (changing) infinite action sets. We prove a regret upper bound on the order of $O(\sqrt{d^2T\log T})\times \text{poly}(\log\log T)$ where $d$ is the domain d…
We present differentially private algorithms for the stochastic Multi-Armed Bandit (MAB) problem. This is a problem for applications such as adaptive clinical trials, experiment design, and user-targeted advertising where private information is connected to individual rewards. Our major contribution is to show that there exist $(ε, δ)$ differentially private variants of Upper Confidence Bound algorithms which have optimal regret, $O(ε^{-1} + \log T)$. This is a significant improvement over previous results, which only achieve poly-log regret $O(ε^{-2} \log^{2} T)$, because of our use of a nove…
Mortal bandits have proven to be extremely useful for providing news article recommendations, running automated online advertising campaigns, and for other applications where the set of available options changes over time. Previous work on this problem showed how to regulate exploration of new arms when they have recently appeared, but they do not adapt when the arms are about to disappear. Since in most applications we can determine either exactly or approximately when arms will disappear, we can leverage this information to improve performance: we should not be exploring arms that are about …
Personalization enables businesses to learn customer preferences from past interactions and thus to target individual customers with more relevant content. We consider the problem of predicting the optimal promotional offer for a given customer out of several options as a contextual bandit problem. Identifying information for the customer and/or the campaign can be used to deduce unknown customer/campaign features that improve optimal offer prediction. Using a generated synthetic email promo dataset, we demonstrate similar prediction accuracies for (a) a wide and deep network that takes identi…
Non-stationarity appears in many online applications such as web search and advertising. In this paper, we study the online learning to rank problem in a non-stationary environment where user preferences change abruptly at an unknown moment in time. We consider the problem of identifying the K most attractive items and propose cascading non-stationary bandits, an online learning variant of the cascading model, where a user browses a ranked list from top to bottom and clicks on the first attractive item. We propose two algorithms for solving this non-stationary problem: CascadeDUCB and CascadeS…
For sponsored search auctions, we consider contextual multi-armed bandit problem in the presence of strategic agents. In this setting, at each round, an advertising platform (center) runs an auction to select the best-suited ads relevant to the query posted by the user. It is in the best interest of the center to select an ad that has a high expected value (i.e., probability of getting a click $\times$ value it derives from a click of the ad). The probability of getting a click (CTR) is unknown to the center and depends on the user's profile (context) posting the query. Further, the value deri…
Reinforcement learning (RL) is an effective technique for training decision-making agents through interactions with their environment. The advent of deep learning has been associated with highly notable successes with sequential decision making problems - such as defeating some of the highest-ranked human players at Go. In digital advertising, real-time bidding (RTB) is a common method of allocating advertising inventory through real-time auctions. Bidding strategies need to incorporate logic for dynamically adjusting parameters in order to deliver pre-assigned campaign goals. Here we discuss …
Contextual bandits are widely used in Internet services from news recommendation to advertising, and to Web search. Generalized linear models (logistical regression in particular) have demonstrated stronger performance than linear models in many applications where rewards are binary. However, most theoretical analyses on contextual bandits so far are on linear bandits. In this work, we propose an upper confidence bound based algorithm for generalized linear contextual bandits, which achieves an $\tilde{O}(\sqrt{dT})$ regret over $T$ rounds with $d$ dimensional feature vectors. This regret matc…
University of California, Davis（加州大学戴维斯分校）；University of California, Los Angeles（加州大学洛杉矶分校）
The stochastic contextual bandit problem, which models the trade-off between exploration and exploitation, has many real applications, including recommender systems, online advertising and clinical trials. As many other machine learning algorithms, contextual bandit algorithms often have one or more hyper-parameters. As an example, in most optimal stochastic contextual bandit algorithms, there is an unknown exploration parameter which controls the trade-off between exploration and exploitation. A proper choice of the hyper-parameters is essential for contextual bandit algorithms to perform wel…
Stochastic linear bandits with high-dimensional sparse features are a practical model for a variety of domains, including personalized medicine and online advertising. We derive a novel $Ω(n^{2/3})$ dimension-free minimax regret lower bound for sparse linear bandits in the data-poor regime where the horizon is smaller than the ambient dimension and where the feature vectors admit a well-conditioned exploration distribution. This is complemented by a nearly matching upper bound for an explore-then-commit algorithm showing that that $Θ(n^{2/3})$ is the optimal rate in the data-poor regime. The r…
Google Research（谷歌研究院）；Stanford University（斯坦福大学）；Rutgers University（罗格斯大学）；Adobe Research（奥多比研究院）
A popular approach to selling online advertising is by a waterfall, where a publisher makes sequential price offers to ad networks for an inventory, and chooses the winner in that order. The publisher picks the order and prices to maximize her revenue. A traditional solution is to learn the demand model and then subsequently solve the optimization problem for the given demand model. This will incur a linear regret. We design an online learning algorithm for solving this problem, which interleaves learning and optimization, and prove that this algorithm has sublinear regret. We evaluate the alg…
Applying causal inference models in areas such as economics, healthcare and marketing receives great interest from the machine learning community. In particular, estimating the individual-treatment-effect (ITE) in settings such as precision medicine and targeted advertising has peaked in application. Optimising this ITE under the strong-ignorability-assumption -- meaning all confounders expressing influence on the outcome of a treatment are registered in the data -- is often referred to as uplift modeling (UM). While these techniques have proven useful in many settings, they suffer vividly in …
Alibaba Group（阿里巴巴集团）；University College London（伦敦大学学院）；Shanghai JiaoTong University（上海交通大学）
Real-time advertising allows advertisers to bid for each impression for a visiting user. To optimize specific goals such as maximizing revenue and return on investment (ROI) led by ad placements, advertisers not only need to estimate the relevance between the ads and user's interests, but most importantly require a strategic response with respect to other advertisers bidding in the market. In this paper, we formulate bidding optimization with multi-agent reinforcement learning. To deal with a large number of advertisers, we propose a clustering method and assign each cluster with a strategic b…
Although the classical version of the Multi-Armed Bandits (MAB) framework has been applied successfully to several practical problems, in many real-world applications, the possible actions are not presented to the learner simultaneously, such as in the Internet campaign management and environmental monitoring settings. Instead, in such applications, a set of options is presented sequentially to the learner within a time span, and this process is repeated throughout a time horizon. At each time, the learner is asked whether to select the proposed option or not. We define this scenario as the Se…
Penn State University（宾夕法尼亚州立大学）；University at Buffalo（布法罗大学）
We propose a minimax concave penalized multi-armed bandit algorithm under generalized linear model (G-MCP-Bandit) for a decision-maker facing high-dimensional data in an online learning and decision-making process. We demonstrate that the G-MCP-Bandit algorithm asymptotically achieves the optimal cumulative regret in the sample size dimension T , O(log T), and further attains a tight bound in the covariate dimension d, O(log d). In addition, we develop a linear approximation method, the 2-step weighted Lasso procedure, to identify the MCP estimator for the G-MCP-Bandit algorithm under non-iid …
Contextual Bandits find important use cases in various real-life scenarios such as online advertising, recommendation systems, healthcare, etc. However, most of the algorithms use flat feature vectors to represent context whereas, in the real world, there is a varying number of objects and relations among them to model in the context. For example, in a music recommendation system, the user context contains what music they listen to, which artists create this music, the artist albums, etc. Adding richer relational context representations also introduces a much larger context space making explor…
Non-Stationary Bandits with Auto-Regressive Temporal Dependency
Operations Research Center, Massachusetts Institute of Technology（麻省理工学院运营研究中心）；Sloan School of Management, Massachusetts Institute of Technology（麻省理工学院斯隆管理学院）；IBM Research（IBM研究院）
The bandit paradigm provides a unified modeling framework for problems that require decision-making under uncertainty. Because many business metrics can be viewed as rewards (a.k.a. utilities) that result from actions, bandit algorithms have seen a large and growing interest from industrial applications, such as search, recommendation and advertising. Indeed, with the bandit lens comes the promise of direct optimisation for the metrics we care about. Nevertheless, the road to successfully applying bandits in production is not an easy one. Even when the action space and rewards are well-defined…
