arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2108.04282cs.SIcs.HC
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人们为什么要参与小型在线社区?

Why do people participate in small online communities?

Sohyeon Hwang, Jeremy Foote

摘要:

在线社区的许多好处-如获得新的信息,机会和社会联系-随着规模的增加而增加。因此,一个“成功”的在线社区往往会让人联想到成千上万用户的形象,从业人员和研究人员都在寻求实现增长从而取得成功的方法。另一方面,小型在线社区成群结队地存在,许多社区随着时间的推移而保持其小规模。谈到由数十万社区组成的非常受欢迎的讨论网站Reddit,我们进行了一项定性访谈研究,研究人们如何以及为什么参与这些持续存在的小社区,以了解为什么这些社区存在,而流行的方法将它们视为失败。从20个访谈中,本文作出了几个贡献:我们描述了小社区如何为参与者提供独特的信息和互动空间,他们被社区的超特定方面所吸引;我们发现,小社区并没有促进强有力的二元人际关系,而是促进基于群体的身份;我们强调参与小型社区是如何成为更广泛的、持续的战略的一部分,以策划参与者的在线体验。我们认为,在线社区可以被视为嵌套的利基:嵌入式的,复杂的,共生的社会信息生态系统的一部分。我们建议的方式,社会计算研究可以受益于更慎重的考虑不同规模的在线社区规模之间的相互依存关系。

英文摘要:

Many benefits of online communities---such as obtaining new information, opportunities, and social connections---increase with size. Thus, a ``successful'' online community often evokes an image of hundreds of thousands of users, and practitioners and researchers alike have sought to devise methods to achieve growth and thereby, success. On the other hand, small online communities exist in droves and many persist in their smallness over time. Turning to the highly popular discussion website Reddit, which is made up of hundreds of thousands of communities, we conducted a qualitative interview study examining how and why people participate in these persistently small communities, in order to understand why these communities exist when popular approaches would assume them to be failures. Drawing from twenty interviews, this paper makes several contributions: we describe how small communities provide unique informational and interactional spaces for participants, who are drawn by the hyperspecific aspects of the community; we find that small communities do not promote strong dyadic interpersonal relationships but rather promote group-based identity; and we highlight how participation in small communities is part of a broader, ongoing strategy to curate participants' online experience. We argue that online communities can be seen as nested niches: parts of an embedded, complex, symbiotic socio-informational ecosystem. We suggest ways that social computing research could benefit from more deliberate considerations of interdependence between diverse scales of online community sizes.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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