“这就是我们打球的原因”：描述NBA团队的在线粉丝社区
"This is why we play": Characterizing Online Fan Communities of the NBA Teams
摘要：
职业体育已成为人们现代生活的重要组成部分。人们花费大量的时间和金钱来支持他们最喜欢的球员和球队，有时甚至在比赛结束后发生骚乱。然而，团队表现如何影响球迷行为仍然在大规模研究。由于几乎每个著名的专业团队都有自己的在线粉丝社区，这些社区为研究这个研究问题提供了很好的机会。在这项工作中，我们提供了第一个大规模的专业运动队的在线球迷社区的特征。由于这些在线粉丝社区中的用户行为与比赛事件和球队表现有着内在的联系，因此我们构建了一个独特的数据集，该数据集将Reddit上NBA相关社区中的150万帖子和4300万评论与记录NBA球队表现的统计数据相结合。我们分析了球队表现对球迷行为的影响，无论是在比赛水平和赛季水平。首先，我们研究团队在游戏中的表现如何与游戏中的用户活动有关。我们发现，惊喜发挥了重要作用：顶级球队的球迷更积极，当他们的球队输了，所以是一个意想不到的胜利的底部球队的球迷。其次，我们研究了连续几个赛季的球迷行为，结果表明，球队表现出色与球迷忠诚度低有关，这可能是由于“跟风球迷”。“垫底球队的球迷倾向于讨论他们球队的未来，比如名单上的年轻天才，这可能有助于他们在逆境中保持乐观。”我们的研究结果不仅有助于理解在线体育社区和离线环境之间的相互作用，而且还为体育管理提供了重要的见解。
英文摘要：
Professional sports constitute an important part of people's modern life. People spend substantial amounts of time and money supporting their favorite players and teams, and sometimes even riot after games. However, how team performance affects fan behavior remains understudied at a large scale. As almost every notable professional team has its own online fan community, these communities provide great opportunities for investigating this research question. In this work, we provide the first large-scale characterization of online fan communities of professional sports teams. Since user behavior in these online fan communities is inherently connected to game events and team performance, we construct a unique dataset that combines 1.5M posts and 43M comments in NBA-related communities on Reddit with statistics that document team performance in the NBA. We analyze the impact of team performance on fan behavior both at the game level and the season level. First, we study how team performance in a game relates to user activity during that game. We find that surprise plays an important role: the fans of the top teams are more active when their teams lose and so are the fans of the bottom teams in an unexpected win. Second, we study fan behavior over consecutive seasons and show that strong team performance is associated with fans of low loyalty, likely due to "bandwagon fans." Fans of the bottom teams tend to discuss their team's future such as young talents in the roster, which may help them stay optimistic during adversity. Our results not only contribute to understanding the interplay between online sports communities and offline context but also provide significant insights into sports management.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
