Widespread conspiracy theories, like those motivating anti-vaccination attitudes or climate change denial, propel collective action and bear society-wide consequences. Yet, empirical research has largely studied conspiracy theory adoption as an individual pursuit, rather than as a socially mediated process. What makes users join communities endorsing and spreading conspiracy theories? We leverage longitudinal data from 56 conspiracy communities on Reddit to compare individual and social factors determining which users join the communities. Using a quasi-experimental approach, we first identify 30K future conspiracists-(FC) and 30K matched non-conspiracists-(NC). We then provide empirical evidence of importance of social factors across six dimensions relative to the individual factors by analyzing 6 million Reddit comments and posts. Specifically in social factors, we find that dyadic interactions with members of the conspiracy communities and marginalization outside of the conspiracy communities, are the most important social precursors to conspiracy joining-even outperforming individual factor baselines. Our results offer quantitative backing to understand social processes and echo chamber effects in conspiratorial engagement, with important implications for democratic institutions and online communities.
University of Washington（华盛顿大学）；GESIS（莱布尼茨社会科学研究所）
The disruptive offline mobilization of participants in online conspiracy theory (CT) discussions has highlighted the importance of understanding how online users may form radicalized conspiracy beliefs. While prior work researched the factors leading up to joining online CT discussions and provided theories of how conspiracy beliefs form, we have little understanding of how conspiracy radicalization evolves after users join CT discussion communities. In this paper, we provide the empirical modeling of various radicalization phases in online CT discussion participants. To unpack how conspiracy …
Identifying and characterizing disinformation in political discourse on social media is critical to ensure the integrity of elections and democratic processes around the world. Persistent manipulation of social media has resulted in increased concerns regarding the 2020 U.S. Presidential Election, due to its potential to influence individual opinions and social dynamics. In this work, we focus on the identification of distorted facts, in the form of unreliable and conspiratorial narratives in election-related tweets, to characterize discourse manipulation prior to the election. We apply a dete…
University of Washington（华盛顿大学）；GESIS（莱布尼茨社会科学研究所）
Online discussion platforms offer a forum to strengthen and propagate belief in misinformed conspiracy theories. Yet, they also offer avenues for conspiracy theorists to express their doubts and experiences of cognitive dissonance. Such expressions of dissonance may shed light on who abandons misguided beliefs and under which circumstances. This paper characterizes self-disclosures of dissonance about QAnon, a conspiracy theory initiated by a mysterious leader Q and popularized by their followers, anons in conspiracy theory subreddits. To understand what dissonance and disbelief mean within co…
Users online tend to acquire information adhering to their system of beliefs and to ignore dissenting information. Such dynamics might affect page popularity. In this paper we introduce an algorithm, that we call PopRank, to assess both the Impact of Facebook pages as well as users' Engagement on the basis of their mutual interactions. The ideas behind the PopRank are that i) high impact pages attract many users with a low engagement, which means that they receive comments from users that rarely comment, and ii) high engagement users interact with high impact pages, that is they mostly comment…
Online social network platforms have a problem with misinformation. One popular way of addressing this problem is via the use of machine learning based automated misinformation detection systems to classify if a post is misinformation. Instead of post hoc detection, we propose to predict if a user will engage with misinformation in advance and design an effective graph neural network classifier based on ego-graphs for this task. However, social networks are highly dynamic, reflecting continual changes in user behaviour, as well as the content being posted. This is problematic for machine learn…
According to the World Economic Forum, the diffusion of unsubstantiated rumors on online social media is one of the main threats for our society. The disintermediated paradigm of content production and consumption on online social media might foster the formation of homophile communities (echo-chambers) around specific worldviews. Such a scenario has been shown to be a vivid environment for the diffusion of false claims, in particular with respect to conspiracy theories. Not rarely, viral phenomena trigger naive (and funny) social responses -- e.g., the recent case of Jade Helm 15 where a simp…
Recently a simple military exercise on the Internet was perceived as the beginning of a new civil war in the US. Social media aggregate people around common interests eliciting a collective framing of narratives and worldviews. However, the wide availability of user-provided content and the direct path between producers and consumers of information often foster confusion about causations, encouraging mistrust, rumors, and even conspiracy thinking. In order to contrast such a trend attempts to \textit{debunk} are often undertaken. Here, we examine the effectiveness of debunking through a quanti…
Online social media foster the creation of active communities around shared narratives. Such communities may turn into incubators for conspiracy theories -- some spreading violent messages that could sharpen the debate and potentially harm society. To face these phenomena, most social media platforms implemented moderation policies, ranging from posting warning labels up to deplatforming, i.e., permanently banning users. Assessing the effectiveness of content moderation is crucial for balancing societal safety while preserving the right to free speech. In this paper, we compare the shift in be…
Recent findings showed that users on Facebook tend to select information that adhere to their system of beliefs and to form polarized groups -- i.e., echo chambers. Such a tendency dominates information cascades and might affect public debates on social relevant issues. In this work we explore the structural evolution of communities of interest by accounting for users emotions and engagement. Focusing on the Facebook pages reporting on scientific and conspiracy content, we characterize the evolution of the size of the two communities by fitting daily resolution data with three growth models --…
Social media enabled a direct path from producer to consumer of contents changing the way users get informed, debate, and shape their worldviews. Such a {\em disintermediation} weakened consensus on social relevant issues in favor of rumors, mistrust, and fomented conspiracy thinking -- e.g., chem-trails inducing global warming, the link between vaccines and autism, or the New World Order conspiracy. In this work, we study through a thorough quantitative analysis how different conspiracy topics are consumed in the Italian Facebook. By means of a semi-automatic topic extraction strategy, we sho…
The spreading of unsubstantiated rumors on online social networks (OSN) either unintentionally or intentionally (e.g., for political reasons or even trolling) can have serious consequences such as in the recent case of rumors about Ebola causing disruption to health-care workers. Here we show that indicators aimed at quantifying information consumption patterns might provide important insights about the virality of false claims. In particular, we address the driving forces behind the popularity of contents by analyzing a sample of 1.2M Facebook Italian users consuming different (and opposite) …
As yet another alternative social network, Gettr positions itself as the "marketplace of ideas" where users should expect the truth to emerge without any administrative censorship. We looked deep inside the platform by analyzing it's structure, a sample of 6.8 million posts, and the responses from a sample of 124 Gettr users we interviewed to see if this actually is the case. Administratively, Gettr makes a deliberate attempt to stifle any external evaluation of the platform as collecting data is marred with unpredictable and abrupt changes in their API. Content-wise, Gettr notably hosts pro-T…
University of Oxford（牛津大学）；Meta；Twitter Cortex（推特Cortex部门）
A key challenge in social network analysis is understanding the position, or stance, of people in the graph on a large set of topics. While past work has modeled (dis)agreement in social networks using signed graphs, these approaches have not modeled agreement patterns across a range of correlated topics. For instance, disagreement on one topic may make disagreement(or agreement) more likely for related topics. We propose the Stance Embeddings Model(SEM), which jointly learns embeddings for each user and topic in signed social graphs with distinct edge types for each topic. By jointly learning…
Nokia Bell Labs（诺基亚贝尔实验室）；University of Turin（都灵大学）；Flickr
User participation in online communities is driven by the intertwinement of the social network structure with the crowd-generated content that flows along its links. These aspects are rarely explored jointly and at scale. By looking at how users generate and access pictures of varying beauty on Flickr, we investigate how the production of quality impacts the dynamics of online social systems. We develop a deep learning computer vision model to score images according to their aesthetic value and we validate its output through crowdsourcing. By applying it to over 15B Flickr photos, we study for…
Arizona State University（亚利桑那州立大学）；Microsoft Research（微软研究院）
Social media has greatly enabled people to participate in online activities at an unprecedented rate. However, this unrestricted access also exacerbates the spread of misinformation and fake news online which might cause confusion and chaos unless being detected early for its mitigation. Given the rapidly evolving nature of news events and the limited amount of annotated data, state-of-the-art systems on fake news detection face challenges due to the lack of large numbers of annotated training instances that are hard to come by for early detection. In this work, we exploit multiple weak signal…
Pictorial emojis and stickers are commonly used in online social networking to facilitate and aid communications. We delve into the use of Bitmoji stickers, a highly expressive form of pictorial communication using avatars resembling actual users. We collect a large-scale dataset of the metadata of 3 billion Bitmoji stickers shared among 300 million Snapchat users. We find that individual Bitmoji sticker usage patterns can be characterized jointly on dimensions of reciprocity and selectivity: Users are either both reciprocal and selective about whom they use Bitmoji stickers with or neither re…
Disinformation has long been regarded as a severe social problem, where fake news is one of the most representative issues. What is worse, today's highly developed social media makes fake news widely spread at incredible speed, bringing in substantial harm to various aspects of human life. Yet, the popularity of social media also provides opportunities to better detect fake news. Unlike conventional means which merely focus on either content or user comments, effective collaboration of heterogeneous social media information, including content and context factors of news, users' comments and th…
Although there are a number of social networking services that specifically target scholars, little has been published about the actual practices and the usage of these so-called academic social networking services (ASNSs). To fill this gap, we explore the populations of academics who engage in social activities using an ASNS; as an indicator of further engagement, we also determine their various motivations for joining a group in ASNSs. Using groups and their members in Mendeley as the platform for our case study, we obtained 146 participant responses from our online survey about users' commo…
