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arXiv cs/0511005cs.CYcs.IRphysics.soc-ph
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搜索引擎的平等主义效应

The egalitarian effect of search engines

Santo Fortunato, Alessandro Flammini, Filippo Menczer, Alessandro Vespignani

摘要:

搜索引擎已经成为我们的科学,经济和社会活动的关键媒体,使人们能够访问Web上的信息,尽管它的大小和复杂性。不利的一面是,搜索引擎根据其页面排名策略对用户流量产生偏见,有些人认为,它们造成了一个恶性循环,放大了老牌和已经流行的网站的主导地位。我们表明,与这些先前的主张和我们自己的直觉相反,使用搜索引擎实际上具有平等主义的效果。我们调和的理论论据与实证证据表明,检索由搜索引擎和搜索行为的用户相结合,减轻了流行的网页的吸引力,引导更多的流量对不太受欢迎的网站,即使在比较,将期望从用户随机上网。

英文摘要:

Search engines have become key media for our scientific, economic, and social activities by enabling people to access information on the Web in spite of its size and complexity. On the down side, search engines bias the traffic of users according to their page-ranking strategies, and some have argued that they create a vicious cycle that amplifies the dominance of established and already popular sites. We show that, contrary to these prior claims and our own intuition, the use of search engines actually has an egalitarian effect. We reconcile theoretical arguments with empirical evidence showing that the combination of retrieval by search engines and search behavior by users mitigates the attraction of popular pages, directing more traffic toward less popular sites, even in comparison to what would be expected from users randomly surfing the Web.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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