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arXiv 2610.18501physics.soc-ph
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社会中的社会规范扩散:简单还是复杂?

Social Norm Diffusion in Societies: Simple or Complex?

University of Padua(帕多瓦大学);Institute of Cognitive Sciences and Technologies (ISTC), CNR(认知科学与技术研究所(ISTC),意大利国家研究委员会);Collegio Carlo Alberto(卡洛阿尔贝托学院);University College London(伦敦大学学院);Universidad Carlos III de Madrid(马德里卡洛斯三世大学);Institute for Futures Studies(未来研究所)

Claudia Lorenzetti, Aron Szekely, Daniele Vilone, Giulia Andrighetto

AI总结:

本研究采用演化博弈论模型,探究社会规范的传播类型,发现新规范成本低、文化从众性低时为简单传染,成本高、文化从众性高时为复杂传染。

摘要:

社会规范是社会的基本组成部分,塑造着人们的沟通、合作与冲突规避方式。尽管社会规范普遍存在且对行为有深远影响,但关于它们如何在人际间传播以及是否被采纳仍存在疑问。本研究采用演化博弈论模型,探究社会规范的传播是由简单还是复杂的传染过程所表征,关键在于传染类型是内生的,由模型自然产生。研究还通过改变文化从众性、遵循规范的成本以及网络拓扑结构,评估结果的普适性。结果表明,当新规范成本低且文化从众性低时,模型中的社会规范可通过简单传染扩散;当新规范成本高且文化从众性高时,社会规范则通过复杂传染扩散。

英文摘要:

Social norms are a fundamental component of society, shaping how we communicate, cooperate, and avoid conflict. Despite their ubiquitous presence and profound influence on behaviour, questions remain about how they spread from person to person and whether they are adopted. Using an evolutionary game-theoretic model, we study whether simple or complex contagion processes characterise how social norms spread. Crucially, contagion type is endogenous and emerges from the model. We also vary cultural conformism, the cost of following a norm, and network topology to assess the generality of our results. We show that social norms in our model can spread through simple contagion when a new norm is low in cost and cultural conformism is low, while norms spread through complex contagion when the new norm is costly and cultural conformism is high.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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