发表机构
National and Kapodistrian University of Athens（雅典国立卡波迪斯特里安大学）
机构由 AI 辅助整理，请以论文原文为准。AI 中文总结
研究多个职业或文化群体中观点形成，考虑口碑传播和大众媒体影响，探讨其社会文化相互作用及对观点和态度形成的影响，模型可用于分层社会研究并为社会问题提供见解。
AI 中文摘要
我们研究了一个由多个职业或文化群体组成的社会，其中个体对同组或不同组中他人的情况形成观点。观点的形成既可以通过在自己组内的观察，也可以通过与其他组的成员直接互动，即口碑传播（WoM）。此外，可能存在全球大众媒体（MM），它间接提供各个群体的情况信息。这些过程的社会文化相互作用以及对每种信息源的相对接触程度，对最终观点和社会态度的形成具有多样化的影响。在大型复杂社会和群体中，并非每个人都能就所有事情与每个人进行口碑传播互动，这些过程显示出大规模控制和社会自动化工程的潜力。我们的模型还可以代表具有不同职业和文化特征群体组成的分层社会，并为诸如代沟、社会分裂等社会问题提供见解。
英文摘要
We study a society of agents belonging to a number of occupational or cultural groups that form opinions about others' situation in the same or different group. Opinions develop either by observation within own group or by directly interacting with members of other groups, therefore by word of mouth (WoM). Additionally, global mass media (MM) may be available that inform indirectly about the situation of the various groups. The sociocultural interplay of these processes and the degrees of relative exposure to each of the sources has diversified effects on final opinion and social attitude formation. In large and complex societies and groups where not everyone can physically interact by WoM with everyone about everything, these processes show potential for mass control and social automation engineering. Our model can also represent and be generally informative about segmented societies that consist of groups with different occupational and cultural characteristics and it can offer insights into social issues such as the generation gap, social cleavages and so on.
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