arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2210.06968cs.LG
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电子商业中的行为图欺诈检测

Behavioral graph fraud detection in E-commerce

eBay China(易贝中国);ETH Zürich(苏黎世联邦理工学院)

Hang Yin, Zitao Zhang, Zhurong Wang, Yilmazcan Ozyurt, Weiming Liang, Wenyu Dong, Yang Zhao, Yinan Shan

摘要:

在电子商业行业中,图神经网络方法是交易风险建模的新趋势。图算法的强大之处在于能够捕捉到交易链接网络信息,这是其他算法很难捕捉到的。然而,在大多数现有方法中,交易或用户连接是通过共享属性上的硬链接策略来定义的,例如相同的信用卡,相同的设备,相同的IP地址,这些类型的策略将导致具有强识别特征的实体之间的稀疏联系(即,设备)和可广泛共享的实体的过度链接(即,IP地址),使得从图中学习有用信息更加困难。为了解决上述问题,我们提出了一种新的基于行为生物特征的方法,建立基于用户行为相似性的交易链接,然后训练一个无监督的GNN提取嵌入特征的下游欺诈预测任务。据我们所知,这是第一次在图嵌入应用中使用基于相似性的软链接。为了加快相似度计算,我们采用了内部基于GPU的HDBSCAN聚类方法,在图形构建之前去除高度集中和孤立的节点。我们的实验表明,从基于相似性的行为图中学习的嵌入特征在各种业务场景中实现了对基线欺诈检测模型的显着性能提高。在新的客购交易场景中,这一细分对传统方法是一个挑战,我们可以在召回率为0.27的情况下,使准确率从0.82提高到0.86,这意味着我们可以使用该方法降低误报率。

英文摘要:

In e-commerce industry, graph neural network methods are the new trends for transaction risk modeling.The power of graph algorithms lie in the capability to catch transaction linking network information, which is very hard to be captured by other algorithms.However, in most existing approaches, transaction or user connections are defined by hard link strategies on shared properties, such as same credit card, same device, same ip address, same shipping address, etc. Those types of strategies will result in sparse linkages by entities with strong identification characteristics (ie. device) and over-linkages by entities that could be widely shared (ie. ip address), making it more difficult to learn useful information from graph. To address aforementioned problems, we present a novel behavioral biometric based method to establish transaction linkings based on user behavioral similarities, then train an unsupervised GNN to extract embedding features for downstream fraud prediction tasks. To our knowledge, this is the first time similarity based soft link has been used in graph embedding applications. To speed up similarity calculation, we apply an in-house GPU based HDBSCAN clustering method to remove highly concentrated and isolated nodes before graph construction. Our experiments show that embedding features learned from similarity based behavioral graph have achieved significant performance increase to the baseline fraud detection model in various business scenarios. In new guest buyer transaction scenario, this segment is a challenge for traditional method, we can make precision increase from 0.82 to 0.86 at the same recall of 0.27, which means we can decrease false positive rate using this method.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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