arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2204.09366cs.CL
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分析社交媒体上的投诉强度

Analyzing the Intensity of Complaints on Social Media

Nanjing University(南京大学);The Hong Kong Polytechnic University(香港理工大学)

Ming Fang, Shi Zong, Jing Li, Xinyu Dai, Shujian Huang, Jiajun Chen

摘要:

抱怨是一种表达现实与人类期望之间消极矛盾的言语行为。虽然以前的研究主要集中在确定投诉的存在或类型,在这项工作中,我们提出了第一个研究在计算语言学的测量强度的投诉文本。从这个角度分析投诉特别有用,因为投诉在一定程度上可能会对公司或组织造成严重后果。我们创建了第一个中国数据集,其中包含来自中国流行社交媒体平台微博的3,103条投诉帖子。然后使用最佳-最差缩放(BWS)方法对这些帖子进行投诉强度评分注释。我们发现,投诉强度可以准确地估计计算模型的最佳均方误差达到0.11。此外,我们还对抱怨进行了全面的语言分析,包括抱怨与情感之间的联系,以及对中英两国使用抱怨表达的跨语言比较。我们最终表明,我们的投诉强度分数可以被纳入更好地估计社交媒体上的帖子的受欢迎程度。

英文摘要:

Complaining is a speech act that expresses a negative inconsistency between reality and human expectations. While prior studies mostly focus on identifying the existence or the type of complaints, in this work, we present the first study in computational linguistics of measuring the intensity of complaints from text. Analyzing complaints from such perspective is particularly useful, as complaints of certain degrees may cause severe consequences for companies or organizations. We create the first Chinese dataset containing 3,103 posts about complaints from Weibo, a popular Chinese social media platform. These posts are then annotated with complaints intensity scores using Best-Worst Scaling (BWS) method. We show that complaints intensity can be accurately estimated by computational models with the best mean square error achieving 0.11. Furthermore, we conduct a comprehensive linguistic analysis around complaints, including the connections between complaints and sentiment, and a cross-lingual comparison for complaints expressions used by Chinese and English speakers. We finally show that our complaints intensity scores can be incorporated for better estimating the popularity of posts on social media.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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