Researchers often face data fusion problems, where multiple data sources are available, each capturing a distinct subset of variables. While problem formulations typically take the data as given, in practice, data acquisition can be an ongoing process. In this paper, we aim to estimate any functional of a probabilistic model (e.g., a causal effect) as efficiently as possible, by deciding, at each time, which data source to query. We propose online moment selection (OMS), a framework in which structural assumptions are encoded as moment conditions. The optimal action at each step depends, in part, on the very moments that identify the functional of interest. Our algorithms balance exploration with choosing the best action as suggested by current estimates of the moments. We propose two selection strategies: (1) explore-then-commit (OMS-ETC) and (2) explore-then-greedy (OMS-ETG), proving that both achieve zero asymptotic regret as assessed by MSE. We instantiate our setup for average treatment effect estimation, where structural assumptions are given by a causal graph and data sources may include subsets of mediators, confounders, and instrumental variables.
We present two online causal structure learning algorithms which can track changes in a causal structure and process data in a dynamic real-time manner. Standard causal structure learning algorithms assume that causal structure does not change during the data collection process, but in real-world scenarios, it does often change. Therefore, it is inappropriate to handle such changes with existing batch-learning approaches, and instead, a structure should be learned in an online manner. The online causal structure learning algorithms we present here can revise correlation values without reproces…
Efficient Symbolic Computations for Identifying Causal Effects
Max Planck Institute for Mathematics in the Sciences（马克斯·普朗克数学研究院）；Binghamton University（宾夕法尼亚州立大学布林茅尔分校）；École Polytechnique Fédérale de Lausanne（洛桑联邦理工学院）
The Chinese University of Hong Kong（香港中文大学）；Tencent（腾讯）；Chongqing University（重庆大学）
A fundamental question for companies with large amount of logged data is: How to use such logged data together with incoming streaming data to make good decisions? Many companies currently make decisions via online A/B tests, but wrong decisions during testing hurt users' experiences and cause irreversible damage. A typical alternative is offline causal inference, which analyzes logged data alone to make decisions. However, these decisions are not adaptive to the new incoming data, and so a wrong decision will continuously hurt users' experiences. To overcome the aforementioned limitations, we…
University of Alberta（阿尔伯塔大学）；MILA（蒙特利尔学习算法研究所）；Université de Montréal（蒙特利尔大学）
Predictive models -- learned from observational data not covering the complete data distribution -- can rely on spurious correlations in the data for making predictions. These correlations make the models brittle and hinder generalization. One solution for achieving strong generalization is to incorporate causal structures in the models; such structures constrain learning by ignoring correlations that contradict them. However, learning these structures is a hard problem in itself. Moreover, it's not clear how to incorporate the machinery of causality with online continual learning. In this wor…
Massachusetts Institute of Technology（麻省理工学院）；Microsoft Research（微软研究院）
Recent advances in probabilistic generative modeling have motivated learning Structural Causal Models (SCM) from observational datasets using deep conditional generative models, also known as Deep Structural Causal Models (DSCM). If successful, DSCMs can be utilized for causal estimation tasks, e.g., for answering counterfactual queries. In this work, we warn practitioners about non-identifiability of counterfactual inference from observational data, even in the absence of unobserved confounding and assuming known causal structure. We prove counterfactual identifiability of monotonic generatio…
Didi Chuxing（滴滴出行）；University of North Carolina at Chapel Hill（北卡罗来纳大学教堂山分校）
Uplift modeling is a rapidly growing approach that utilizes causal inference and machine learning methods to directly estimate the heterogeneous treatment effects, which has been widely applied to various online marketplaces to assist large-scale decision-making in recent years. The existing popular models, like causal forest (CF), are limited to either discrete treatments or posing parametric assumptions on the outcome-treatment relationship that may suffer model misspecification. However, continuous treatments (e.g., price, duration) often arise in marketplaces. To alleviate these restrictio…
Arizona State University（亚利桑那州立大学）；City University of Hong Kong（香港城市大学）
Online reviews enable consumers to engage with companies and provide important feedback. Due to the complexity of the high-dimensional text, these reviews are often simplified as a single numerical score, e.g., ratings or sentiment scores. This work empirically examines the causal effects of user-generated online reviews on a granular level: we consider multiple aspects, e.g., the Food and Service of a restaurant. Understanding consumers' opinions toward different aspects can help evaluate business performance in detail and strategize business operations effectively. Specifically, we aim to an…
Australian National University（澳大利亚国立大学）；Data61/NICTA（Data61/国家信息与通信技术研究院）；University of Alberta（阿尔伯塔大学）
We study the problem of using causal models to improve the rate at which good interventions can be learned online in a stochastic environment. Our formalism combines multi-arm bandits and causal inference to model a novel type of bandit feedback that is not exploited by existing approaches. We propose a new algorithm that exploits the causal feedback and prove a bound on its simple regret that is strictly better (in all quantities) than algorithms that do not use the additional causal information.
University of California, Berkeley（加州大学伯克利分校）；Twitter（推特）；Max Planck Institute for Intelligent Systems（马克斯·普朗克智能系统研究所）
Online platforms regularly conduct randomized experiments to understand how changes to the platform causally affect various outcomes of interest. However, experimentation on online platforms has been criticized for having, among other issues, a lack of meaningful oversight and user consent. As platforms give users greater agency, it becomes possible to conduct observational studies in which users self-select into the treatment of interest as an alternative to experiments in which the platform controls whether the user receives treatment or not. In this paper, we conduct four large-scale within…
Streaming data routinely generated by mobile phones, social networks, e-commerce, and electronic health records present new opportunities for near real-time surveillance of the impact of an intervention on an outcome of interest via causal inference methods. However, as data grow rapidly in volume and velocity, storing and combing data become increasingly challenging. The amount of time and effort spent to update analyses can grow exponentially, which defeats the purpose of instantaneous surveillance. Data sharing barriers in multi-center studies bring additional challenges to rapid signal det…
London School of Economics and Political Science（伦敦政治经济学院）；Institute of Systems Science, Academy of Mathematics and Systems Science, Chinese Academy of Sciences（中国科学院数学与系统科学研究院系统科学研究所）；ByteDance（字节跳动）；The Univeristy of North Carolina at Chapell Hill（北卡罗来纳大学教堂山分校）；University of Michigan（密歇根大学）；North Carolina State University（北卡罗来纳州立大学）
A/B testing, or online experiment is a standard business strategy to compare a new product with an old one in pharmaceutical, technological, and traditional industries. Major challenges arise in online experiments of two-sided marketplace platforms (e.g., Uber) where there is only one unit that receives a sequence of treatments over time. In those experiments, the treatment at a given time impacts current outcome as well as future outcomes. The aim of this paper is to introduce a reinforcement learning framework for carrying A/B testing in these experiments, while characterizing the long-term …
It is common in the internet industry to use offline-developed algorithms to power online products that contribute to the success of a business. Offline-developed algorithms are guided by offline evaluation metrics, which are often different from online business key performance indicators (KPIs). To maximize business KPIs, it is important to pick a north star among all available offline evaluation metrics. By noting that online products can be measured by online evaluation metrics, the online counterparts of offline evaluation metrics, we decompose the problem into two parts. As the offline A/…
Causally identifying the effect of digital advertising is challenging, because experimentation is expensive, and observational data lacks random variation. This paper identifies a pervasive source of naturally occurring, quasi-experimental variation in user-level ad-exposure in digital advertising campaigns. It shows how this variation can be utilized by ad-publishers to identify the causal effect of advertising campaigns. The variation pertains to auction throttling, a probabilistic method of budget pacing that is widely used to spread an ad-campaign`s budget over its deployed duration, so th…
We develop methodology for causal inference in observational studies when using propensity score subclassification on data constructed with probabilistic record linkage techniques. We focus on scenarios where covariates and binary treatment assignments are in one file and outcomes are in another file, and the goal is to estimate an additive treatment effect by merging the files. We assume that the files can be linked using variables common to both files, e.g., names or birth dates, but that links are subject to errors, e.g., due to reporting errors in the linking variables. We develop methodol…
Within the field of causal inference, it is desirable to learn the structure of causal relationships holding between a system of variables from the correlations that these variables exhibit; a sub-problem of which is to certify whether or not a given causal hypothesis is compatible with the observed correlations. A particularly challenging setting for assessing causal compatibility is in the presence of partial information; i.e. when some of the variables are hidden/latent. This paper introduces the possible worlds framework as a method for deciding causal compatibility in this difficult setti…
Reconstructing the causal relationships behind the phenomena we observe is a fundamental challenge in all areas of science. Discovering causal relationships through experiments is often infeasible, unethical, or expensive in complex systems. However, increases in computational power allow us to process the ever-growing amount of data that modern science generates, leading to an emerging interest in the causal discovery problem from observational data. This work evaluates the LPCMCI algorithm, which aims to find generators compatible with a multi-dimensional, highly autocorrelated time series w…
We introduce computational causal inference as an interdisciplinary field across causal inference, algorithms design and numerical computing. The field aims to develop software specializing in causal inference that can analyze massive datasets with a variety of causal effects, in a performant, general, and robust way. The focus on software improves research agility, and enables causal inference to be easily integrated into large engineering systems. In particular, we use computational causal inference to deepen the relationship between causal inference, online experimentation, and algorithmic …
Evaluating the incremental return on ad spend (iROAS) of a prospective online marketing strategy (i.e., the ratio of the strategy's causal effect on some response metric of interest relative to its causal effect on the ad spend) has become increasingly more important. Although randomized ``geo experiments'' are frequently employed for this evaluation, obtaining reliable estimates of iROAS can be challenging as oftentimes only a small number of highly heterogeneous units are used. Moreover, advertisers frequently impose budget constraints on their ad spends, which further complicates causal inf…
Split flow models, in which a physician rather than a nurse performs triage, are increasingly being used in hospital emergency departments (EDs) to improve patient flow. Before deciding whether such interventions should be adopted, it is important to understand how split flows causally impact patient flow and outcomes. We employ causal inference methodology to estimate average causal effects of a split flow model on time to be roomed, time to disposition after being roomed, admission decisions, and ED revisits at a large tertiary teaching hospital that uses a split flow model during certain ho…
Evaluating the causal effect of recommendations is an important objective because the causal effect on user interactions can directly leads to an increase in sales and user engagement. To select an optimal recommendation model, it is common to conduct A/B testing to compare model performance. However, A/B testing of causal effects requires a large number of users, making such experiments costly and risky. We therefore propose the first interleaving methods that can efficiently compare recommendation models in terms of causal effects. In contrast to conventional interleaving methods, we measure…
Columbia University（哥伦比亚大学）；UC Santa Cruz（加州大学圣克鲁兹分校）
Statistical methods applied to social media posts shed light on the dynamics of online dialogue. For example, users' wording choices predict their persuasiveness and users adopt the language patterns of other dialogue participants. In this paper, we estimate the causal effect of reply tones in debates on linguistic and sentiment changes in subsequent responses. The challenge for this estimation is that a reply's tone and subsequent responses are confounded by the users' ideologies on the debate topic and their emotions. To overcome this challenge, we learn representations of ideology using gen…
A common sales strategy involves having account executives (AEs) actively reach out and contact potential customers. However, not all contact attempts have a positive effect: some attempts do not change customer decisions, while others might even interfere with the desired outcome. In this work we propose using causal inference to estimate the effect of contacting each potential customer and setting the contact policy accordingly. We demonstrate this approach on data from Worthy, an online jewelry marketplace. We examined the Worthy business process to identify relevant decisions and outcomes,…
University College London（伦敦大学学院）；University of California Berkeley（加州大学伯克利分校）
Higher-level cognition depends on the ability to learn models of the world. We can characterize this at the computational level as a structure-learning problem with the goal of best identifying the prevailing causal relationships among a set of relata. However, the computational cost of performing exact Bayesian inference over causal models grows rapidly as the number of relata increases. This implies that the cognitive processes underlying causal learning must be substantially approximate. A powerful class of approximations that focuses on the sequential absorption of successive inputs is cap…
CausalTAD: Causal Implicit Generative Model for Debiased Online Trajectory Anomaly Detection
Institute of Computing Technology, Chinese Academy of Sciences（中国科学院计算技术研究所）；University of Chinese Academy of Sciences（中国科学院大学）；DiDi Global Inc.（滴滴全球公司）
Evaluating hypothetical statements about how the world would be had a different course of action been taken is arguably one key capability expected from modern AI systems. Counterfactual reasoning underpins discussions in fairness, the determination of blame and responsibility, credit assignment, and regret. In this paper, we study the evaluation of counterfactual statements through neural models. Specifically, we tackle two causal problems required to make such evaluations, i.e., counterfactual identification and estimation from an arbitrary combination of observational and experimental data.…
