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arXiv 2408.02065cs.LGstat.ML

利用深度因果网络的多类别网约车服务补贴系统

A Multi-class Ride-hailing Service Subsidy System Utilizing Deep Causal Networks

DiDi Chuxing(滴滴出行)

Zhe Yu, Chi Xia, Shaosheng Cao, Lin Zhou

AI总结:

针对网约车补贴中混杂因素导致提升效应难以无偏估计的问题,本文提出一种基于深度因果网络的多类别消费者补贴系统,以建模补贴倾向与处理效应关系,并在轻量在线环境中实现有效应用。

摘要:

在网约车行业中,补贴主要用于激励消费者下更多订单,从而促进市场增长。因果推断技术被用于估计消费者在不同补贴水平下的弹性。然而,混杂效应的存在给实现提升效应的无偏估计带来了挑战。我们提出了一个消费者补贴系统,用于捕捉补贴倾向与处理效应之间的关系;该系统在保持轻量级在线环境的同时被证明是有效的。

英文摘要:

In the ride-hailing industry, subsidies are predominantly employed to incentivize consumers to place more orders, thereby fostering market growth. Causal inference techniques are employed to estimate the consumer elasticity with different subsidy levels. However, the presence of confounding effects poses challenges in achieving an unbiased estimate of the uplift effect. We introduce a consumer subsidizing system to capture relationships between subsidy propensity and the treatment effect, which proves effective while maintaining a lightweight online environment.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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