arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2002.01711cs.LGstat.ML
收藏

Dynamic Causal Effects Evaluation in A/B Testing with a Reinforcement Learning Framework

London School of Economics and Political Science(伦敦政治经济学院);Institute of Systems Science, Academy of Mathematics and Systems Science, Chinese Academy of Sciences(中国科学院数学与系统科学研究院系统科学研究所);ByteDance(字节跳动);The Univeristy of North Carolina at Chapell Hill(北卡罗来纳大学教堂山分校);University of Michigan(密歇根大学);North Carolina State University(北卡罗来纳州立大学)

Chengchun Shi, Xiaoyu Wang, Shikai Luo, Hongtu Zhu, Jieping Ye, Rui Song

英文摘要:

A/B testing, or online experiment is a standard business strategy to compare a new product with an old one in pharmaceutical, technological, and traditional industries. Major challenges arise in online experiments of two-sided marketplace platforms (e.g., Uber) where there is only one unit that receives a sequence of treatments over time. In those experiments, the treatment at a given time impacts current outcome as well as future outcomes. The aim of this paper is to introduce a reinforcement learning framework for carrying A/B testing in these experiments, while characterizing the long-term treatment effects. Our proposed testing procedure allows for sequential monitoring and online updating. It is generally applicable to a variety of treatment designs in different industries. In addition, we systematically investigate the theoretical properties (e.g., size and power) of our testing procedure. Finally, we apply our framework to both simulated data and a real-world data example obtained from a technological company to illustrate its advantage over the current practice. A Python implementation of our test is available at https://github.com/callmespring/CausalRL.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

↑