Experts from several disciplines have been widely using centrality measures for analyzing large as well as complex networks. These measures rank nodes/edges in networks by quantifying a notion of the importance of nodes/edges. Ranking aids in identifying important and crucial actors in networks. In this chapter, we summarize some of the centrality measures that are extensively applied for mining social network data. We also discuss various directions of research related to these measures.
Several centrality measures have been formulated to quantify the notion of 'importance' of actors in social networks. Current measures scrutinize either local or global connectivity of the nodes and have been found to be inadequate for social networks. Ignoring hierarchy and community structure, which are inherent in all human social networks, is the primary cause of this inadequacy. Positional hierarchy and embeddedness of an actor in the community are intuitively crucial determinants of his importance. The theory of social capital asserts that an actor's importance is derived from his positi…
Existing centrality measures for social network analysis suggest the im-portance of an actor and give consideration to actor's given structural position in a network. These existing measures suggest specific attribute of an actor (i.e., popularity, accessibility, and brokerage behavior). In this study, we propose new hybrid centrality measures (i.e., Degree-Degree, Degree-Closeness and Degree-Betweenness), by combining existing measures (i.e., degree, closeness and betweenness) with a proposition to better understand the importance of actors in a given network. Generalized set of measures are …
Competition networks are formed via adversarial interactions between actors. The Dynamic Competition Hypothesis predicts that influential actors in competition networks should have a large number of common out-neighbors with many other nodes. We empirically study this idea as a centrality score and find the measure predictive of importance in several real-world networks including food webs, conflict networks, and voting data from Survivor.
Centrality measures are crucial in quantifying the influence of the members of a social network. Although there has been a great deal of work dealing with this issue, the vast majority of classical centrality measures are agnostic of the community structure characterizing many social networks. Recent works have developed community-aware centrality measures that exploit features of the community structure information encountered in most real-world complex networks. In this paper, we investigate the interactions between 5 popular classical centrality measures and 5 community-aware centrality mea…
Identifying key nodes is crucial for accelerating or impeding dynamic spreading in a network. Community-aware centrality measures tackle this problem by exploiting the community structure of a network. Although there is a growing trend to design new community-aware centrality measures, there is no systematic investigation of the proposed measures' effectiveness. This study performs an extensive comparative evaluation of prominent community-aware centrality measures using the Susceptible-Infected-Recovered (SIR) model on real-world online social networks. Overall, results show that K-shell with…
Mobile Social Networks (MSNs) have been evolving and enabling various fields in recent years. Recent advances in mobile edge computing, caching, and device-to-device communications, can have significant impacts on 5G systems. In those settings, identifying central users is crucial. It can provide important insights into designing and deploying diverse services and applications. However, it is challenging to evaluate the centrality of nodes in MSNs with dynamic environments. In this paper, we propose a Social-Relation based Centrality (SoReC) measure, in which social network information is used…
Facial appearance matters in social networks. Individuals frequently make trait judgments from facial clues. Although these face-based impressions lack the evidence to determine validity, they are of vital importance, because they may relate to human network-based social behavior, such as seeking certain individuals for help, advice, dating, and cooperation, and thus they may relate to centrality in social networks. However, little to no work has investigated the apparent facial traits that influence network centrality, despite the large amount of research on attributions of the central positi…
The position value, introduced by Meessen (1988), is a solution concept for cooperative games in which the value assigned to a player depends on the value of the connections or links he has with other players. This concept has been studied by Borm et al. (1992) and characterised by Slikker (2005). In this paper, we analyse the position value from the point of view of the typical properties of a measure of centrality in a social network. We extend the analysis already developed in Gomez et al. (2003) for the Myerson centrality measure, where the symmetric effect on the centralities of the end n…
We study network centrality based on dynamic influence propagation models in social networks. To illustrate our integrated mathematical-algorithmic approach for understanding the fundamental interplay between dynamic influence processes and static network structures, we focus on two basic centrality measures: (a) Single Node Influence (SNI) centrality, which measures each node's significance by its influence spread; and (b) Shapley Centrality, which uses the Shapley value of the influence spread function --- formulated based on a fundamental cooperative-game-theoretical concept --- to measure …
The determination of node centrality is a fundamental topic in social network studies. As an addition to established metrics, which identify central nodes based on their brokerage power, the number and weight of their connections, and the ability to quickly reach all other nodes, we introduce five new measures of Distinctiveness Centrality. These new metrics attribute a higher score to nodes keeping a connection with the network periphery. They penalize links to highly-connected nodes and serve the identification of social actors with more distinctive network ties. We discuss some possible app…
How to characterize nodes and edges in dynamic attributed networks based on social aspects? We address this problem by exploring the strength of the ties between actors and their associated attributes over time, thus capturing the social roles of the actors and the meaning of their dynamic interactions in different social network scenarios. For this, we apply social concepts to promote a better understanding of the underlying complexity that involves actors and their social motivations. More specifically, we explore the notion of social capital given by the strategic positioning of a particula…
Understanding the importance of links in transmitting information in a network can provide ways to hinder or postpone ongoing dynamical phenomena like the spreading of epidemic or the diffusion of information. In this work, we propose a new measure based on stochastic diffusion processes, the \textit{transmission centrality}, that captures the importance of links by estimating the average number of nodes to whom they transfer information during a global spreading diffusion process. We propose a simple algorithmic solution to compute transmission centrality and to approximate it in very large n…
This paper proposes an alternative way to identify nodes with high betweenness centrality. It introduces a new metric, k-path centrality, and a randomized algorithm for estimating it, and shows empirically that nodes with high k-path centrality have high node betweenness centrality. The randomized algorithm runs in time $O(κ^{3}n^{2-2α}\log n)$ and outputs, for each vertex v, an estimate of its k-path centrality up to additive error of $\pm n^{1/2+ α}$ with probability $1-1/n^2$. Experimental evaluations on real and synthetic social networks show improved accuracy in detecting high betweenness…
Many popular measures used in social network analysis, including centrality, are based on the random walk. The random walk is a model of a stochastic process where a node interacts with one other node at a time. However, the random walk may not be appropriate for modeling social phenomena, including epidemics and information diffusion, in which one node may interact with many others at the same time, for example, by broadcasting the virus or information to its neighbors. To produce meaningful results, social network analysis algorithms have to take into account the nature of interactions betwe…
Centrality is an important notion in complex networks; it could be used to characterize how influential a node or an edge is in the network. It plays an important role in several other network analysis tools including community detection. Even though there are a small number of axiomatic frameworks associated with this notion, the existing formalizations are not generic in nature. In this paper we propose a generic axiomatic framework to capture all the intrinsic properties of a centrality measure (a.k.a. centrality index). We analyze popular centrality measures along with other novel measures…
This paper proposes a network model of opinion dynamics based on both the social network structure and network centralities. The conceptual novelty in this model is that the opinion of each individual is weighted by the associated network centrality in characterizing the opinion spread on social networks. Following a degree-centrality-weighted opinion dynamics model, we provide an algorithm to partition nodes of any graph into two and multiple clusters based on opinion disagreements. Furthermore, the partition algorithm is applied to real-world social networks including the Zachary karate club…
The rapid expansion of social network provides a suitable platform for users to deliver messages. Through the social network, we can harvest resources and share messages in a very short time. The developing of social network has brought us tremendous conveniences. However, nodes that make up the network have different spreading capability, which are constrained by many factors, and the topological structure of network is the principal element. In order to calculate the importance of nodes in network more accurately, this paper defines the improved H-index centrality (IH) according to the diver…
Influence Maximization (IM) aims at finding the most influential users in a social network, i. e., users who maximize the spread of an opinion within a certain propagation model. Previous work investigated the correlation between influence spread and nodal centrality measures to bypass more expensive IM simulations. The results were promising but incomplete, since these studies investigated the performance (i. e., the ability to identify influential users) of centrality measures only in restricted settings, e. g., in undirected/unweighted networks and/or within a propagation model less common …
This paper introduces an evolutionary approach to enhance the process of finding central nodes in mobile networks. This can provide essential information and important applications in mobile and social networks. This evolutionary approach considers the dynamics of the network and takes into consideration the central nodes from previous time slots. We also study the applicability of maximal cliques algorithms in mobile social networks and how it can be used to find the central nodes based on the discovered maximal cliques. The experimental results are promising and show a significant enhancemen…
To address "bad actors" online, I argue for more specific definitions of acceptable and unacceptable behaviors and explicit attention to the social structures in which behaviors occur.
Centrality of a node measures its relative importance within a network. There are a number of applications of centrality, including inferring the influence or success of an individual in a social network, and the resulting social network dynamics. While we can compute the centrality of any node in a given network snapshot, a number of applications are also interested in knowing the potential importance of an individual in the future. However, current centrality is not necessarily an effective predictor of future centrality. While there are different measures of centrality, we focus on degree c…
Multi-layered social networks reflect complex relationships existing in modern interconnected IT systems. In such a network each pair of nodes may be linked by many edges that correspond to different communication or collaboration user activities. Multi-layered degree centrality for multi-layered social networks is presented in the paper. Experimental studies were carried out on data collected from the real Web 2.0 site. The multi-layered social network extracted from this data consists of ten distinct layers and the network analysis was performed for different degree centralities measures.
In recent years, driven by the Asian film industry, such as China and India, the global box office has maintained a steady growth trend. Previous studies have rarely used long-term, full-sample film data in analysis, lack of research on actors' social networks. Existing film box office prediction algorithms only use film meta-data, lack of using social network characteristics and the model is less interpretable. I propose a FC-GRU-CNN binary classification model in of box office prediction task, combining five characteristics, including the film meta-data, Sina Weibo text sentiment, actors' so…
The problem of assigning centrality values to nodes and edges in graphs has been widely investigated during last years. Recently, a novel measure of node centrality has been proposed, called k-path centrality index, which is based on the propagation of messages inside a network along paths consisting of at most k edges. On the other hand, the importance of computing the centrality of edges has been put into evidence since 1970's by Anthonisse and, subsequently by Girvan and Newman. In this work we propose the generalization of the concept of k-path centrality by defining the k-path edge centra…
How does one find important or influential people in an online social network? Researchers have proposed a variety of centrality measures to identify individuals that are, for example, often visited by a random walk, infected in an epidemic, or receive many messages from friends. Recent research suggests that a social media users' capacity to respond to an incoming message is constrained by their finite attention, which they divide over all incoming information, i.e., information sent by users they follow. We propose a new measure of centrality --- limited-attention version of Bonacich's Alpha…
Social applications mine user social graphs to improve performance in search, provide recommendations, allow resource sharing and increase data privacy. When such applications are implemented on a peer-to-peer (P2P) architecture, the social graph is distributed on the P2P system: the traversal of the social graph translates into a socially-informed routing in the peer-to-peer layer. In this work we introduce the model of a projection graph that is the result of decentralizing a social graph onto a peer-to-peer network. We focus on three social network metrics: degree, node betweenness and edge…
Social networks are the natural space for the spreading of information and influence and have become a media themselves. Several models capturing that diffusion process have been proposed, most of them based on the Independent Cascade (IC) model or on the Linear Threshold (LT) model. The IC model is probabilistic while the LT model relies on the knowledge of an actor to be convinced, reflected in an associated individual threshold. Although the LT-based models contemplate an individual threshold for each actor in the network, the existing studies so far have always considered a threshold of 0.…
Measures of complex network analysis, such as vertex centrality, have the potential to unveil existing network patterns and behaviors. They contribute to the understanding of networks and their components by analyzing their structural properties, which makes them useful in several computer science domains and applications. Unfortunately, there is a large number of distinct centrality measures and little is known about their common characteristics in practice. By means of an empirical analysis, we aim at a clear understanding of the main centrality measures available, unveiling their similariti…
Among the most fundamental tools for social network analysis are centrality measures, which quantify the importance of every node in the network. This centrality analysis typically disregards the possibility that the network may have been deliberately manipulated to mislead the analysis. To solve this problem, a recent study attempted to understand how a member of a social network could rewire the connections therein to avoid being identified as a leader of that network. However, the study was based on the assumption that the network analyzer - the seeker - is oblivious to any evasion attempts…
Embedding network data into a low-dimensional vector space has shown promising performance for many real-world applications, such as node classification and entity retrieval. However, most existing methods focused only on leveraging network structure. For social networks, besides the network structure, there also exists rich information about social actors, such as user profiles of friendship networks and textual content of citation networks. These rich attribute information of social actors reveal the homophily effect, exerting huge impacts on the formation of social networks. In this paper, …
Measuring centrality in a social network, especially in bipartite mode, poses several challenges such as requirement of full knowledge of the network topology and lack of properly detection of top-k behavioral representative users. In this paper, to overcome the aforementioned challenging issues, we propose an accurate centrality measure, called HellRank, to identify central nodes in bipartite social networks. HellRank is based on the Hellinger distance between two nodes on the same side of a bipartite network. We theoretically analyze the impact of the Hellinger distance on a bipartite networ…
In social network analysis, there is a common perception that influence is relevant to determine the global behavior of the society and thus it can be used to enforce cooperation by targeting an adequate initial set of individuals or to analyze global choice processes. Here we propose centrality measures that can be used to analyze the relevance of the actors in process related to spread of influence. In [39] it was considered a multiagent system in which the agents are eager to perform a collective task depending on the perception of the willingness to perform the task of other individuals. T…
This paper provides the technical details of an article originally published in The Conversation in February 2020. The purpose is to use centrality measures to analyse the social network of movie stars and thereby identify the most "important" actors in the movie business. The analysis is presented in a step-by-step, tutorial-like fashion and makes use of the Python programming language together with the NetworkX library. It reveals that the most central actors in the network are those with lengthy acting careers, such as Christopher Lee, Nassar, Sukumari, Michael Caine, Om Puri, Jackie Chan, …
This paper explores the relations between social ties and cultural constructs in small groups. The analysis uses cross-sectional data comprising both social networks within three art groups and semantic networks based on verbal expressions of their members. We examine how positions of actors in the intragroup social networks associate with the properties of cultural constructs they create jointly with other group members accounting for different roles actors play in collective culture constructing. We find that social popularity rather hinders sharing of cultural concepts, while those individu…
We proposed a new model, which capture the main difference between information and opinion spreading. In information spreading additional exposure to certain information has a small effect. Contrary, when an actor is exposed to 2 opinioned actors the probability to adopt the opinion is significant higher than in the case of contact with one such actor (called by J. Kleinberg "the 0-1-2 effect"). In each time step if an actor does not have an opinion, we randomly choose 2 his network neighbors. If one of them has an opinion, the actor adopts opinion with some low probability, if two - with a hi…
Centrality metrics have been used in various networks, such as communication, social, biological, geographic, or contact networks. In particular, they have been used in order to study and analyze targeted attack behaviors and investigated their effect on network resilience. Although a rich volume of centrality metrics has been developed for decades, a limited set of centrality metrics have been commonly in use. This paper aims to introduce various existing centrality metrics and discuss their applicabilities and performance based on the results obtained from extensive simulation experiments to…
The importance of a node in a social network is identified through a set of measures called centrality. Degree centrality, closeness centrality, betweenness centrality and clustering coefficient are the most frequently used metrics to compute node centrality. Their computational complexity in some cases makes unfeasible, when not practically impossible, their computations. For this reason we focused on two alternative measures, WERW-Kpath and Game of Thieves, which are at the same time highly descriptive and computationally affordable. Our experiments show that a strong correlation exists betw…
School of Engineering and Computer Science, Morehead State University（莫尔黑德州立大学工程与计算机科学学院）
The goal of this research project is to analyze the dynamics of social networks using machine learning techniques to locate maximal cliques and to find clusters for the purpose of identifying a target demographic. Unsupervised machine learning techniques are designed and implemented in this project to analyze a dataset from YouTube to discover communities in the social network and find central nodes. Different clustering algorithms are implemented and applied to the YouTube dataset. The well-known Bron-Kerbosch algorithm is used effectively in this research to find maximal cliques. The results…
With its origin in sociology, Social Network Analysis (SNA), quickly emerged and spread to other areas of research, including anthropology, biology, information science, organizational studies, political science, and computer science. Being it's objective the investigation of social structures through the use of networks and graph theory, Social Network Analysis is, nowadays, an important research area in several domains. Social Network Analysis cope with different problems namely network metrics, models, visualization and information spreading, each one with several approaches, methods and al…
The identification of distinct user roles is an important theme in social media research. However, for Enterprise Social Networks (ESN), the use of social media within organisations, research identifying such roles is still lacking. Yet, understanding user roles, in particular regarding their knowledge contributions and communication behaviour, might usefully support companies in managing critical knowledge resources. Against this backdrop, in this research-in-progress paper we derive 16 metrics characterising the participation behaviour, message content and structural position of ESN users of…
Social science research increasingly benefits from statistical methods for understanding the structured nature of social life, including for social network data. However, the application of statistical network models within large-scale community research is hindered by too little understanding of the validity of their inferences under realistic data collection conditions, including sampled or missing network data. The autologistic actor attribute model (ALAAM) is a statistical model based on the well-established exponential random graph model (ERGM) for social networks. ALAAMs can be regarded …
Social studies researchers use graphs to model group activities in social networks. An important property in this context is the centrality of a vertex: the inverse of the average distance to each other vertex. We describe a randomized approximation algorithm for centrality in weighted graphs. For graphs exhibiting the small world phenomenon, our method estimates the centrality of all vertices with high probability within a (1+epsilon) factor in near-linear time.
Urban mobility network centrality predicts social resilience
The Hong Kong University of Science and Technology（香港科技大学）；Tsinghua University（清华大学）；Beijing National Research Center for Information Science and Technology (BNRist)（北京信息科学与技术国家研究中心）；Northeastern University（东北大学）；The Hong Kong University of Science and Technology (Guangzhou)（香港科技大学（广州））；Santa Fe Institute（圣塔菲研究所）；University of Chicago（芝加哥大学）
This paper proposes a new consensus model in participatory decision making. The model employs advice centrality approach by electing a leader and recommender named as Supra Decision Maker (SDM). A SDM has a role as a decision bench-marker to other decision makers in evaluating each alternative with respect to given criteria. The weighting value for each alternative can be obtained by considering consensus level and preferences' distances between SDM and other Decision Makers. A social function using Social Judgment Scheme (SJS) concept is employed when a decision does not achieve the required …
Influential users play an important role in online social networks since users tend to have an impact on one other. Therefore, the proposed work analyzes users and their behavior in order to identify influential users and predict user participation. Normally, the success of a social media site is dependent on the activity level of the participating users. For both online social networking sites and individual users, it is of interest to find out if a topic will be interesting or not. In this article, we propose association learning to detect relationships between users. In order to verify the …
According to the small-world concept, the entire world is connected through short chains of acquaintances. In popular imagination this is captured in the phrase six degrees of separation, implying that any two individuals are, at most, six handshakes away. Social network analysis is the understanding of concepts and information on relationships among interacting units in an ecological system. In this analysis the properties of the actors are explained in terms of the structures of links amongst them. In general, the relational links between the actors are primary and the properties of the acto…
Social sciences were built from comparison methods assembling field works and data, either quantitative or qualitative. Big Data offers new opportunities to extend this requirement to build commensurable data sets. The paper tells the story of the two previous quantification eras (census and polls) in order to demonstrate the need for a new agency to be considered as the target of this new generation of social sciences: that of objects as Actor Network Theory proposed and of replications that propagate all over the digital networks. The case study of Latour's topofil of Boa Vista is revisited …
We perform social network analysis on 53 students split over three semesters and 13 groups, using conventional measures like eigenvector centrality, betweeness centrality, and degree centrality, as well as defining a variant of the Abelian Sandpile Model (ASM) with the intention of modeling stress propagation in the college classroom. We correlate the results of these analyses with group project grades received; due to a small or poorly collected dataset, we are unable to conclude that any of these network measures relates to those grades. However, we are successful in using this dataset to de…
Analyzing X's Web of Influence: Dissecting News Sharing Dynamics through Credibility and Popularity with Transfer Entropy and Multiplex Network Measures
