How does one find important or influential people in an online social network? Researchers have proposed a variety of centrality measures to identify individuals that are, for example, often visited by a random walk, infected in an epidemic, or receive many messages from friends. Recent research suggests that a social media users' capacity to respond to an incoming message is constrained by their finite attention, which they divide over all incoming information, i.e., information sent by users they follow. We propose a new measure of centrality --- limited-attention version of Bonacich's Alpha-centrality --- that models the effect of limited attention on epidemic diffusion. The new measure describes a process in which nodes broadcast messages to their out-neighbors, but the neighbors' ability to receive the message depends on the number of in-neighbors they have. We evaluate the proposed measure on real-world online social networks and show that it can better reproduce an empirical influence ranking of users than other popular centrality measures.
The determination of node centrality is a fundamental topic in social network studies. As an addition to established metrics, which identify central nodes based on their brokerage power, the number and weight of their connections, and the ability to quickly reach all other nodes, we introduce five new measures of Distinctiveness Centrality. These new metrics attribute a higher score to nodes keeping a connection with the network periphery. They penalize links to highly-connected nodes and serve the identification of social actors with more distinctive network ties. We discuss some possible app…
Understanding the importance of links in transmitting information in a network can provide ways to hinder or postpone ongoing dynamical phenomena like the spreading of epidemic or the diffusion of information. In this work, we propose a new measure based on stochastic diffusion processes, the \textit{transmission centrality}, that captures the importance of links by estimating the average number of nodes to whom they transfer information during a global spreading diffusion process. We propose a simple algorithmic solution to compute transmission centrality and to approximate it in very large n…
The rapid expansion of social network provides a suitable platform for users to deliver messages. Through the social network, we can harvest resources and share messages in a very short time. The developing of social network has brought us tremendous conveniences. However, nodes that make up the network have different spreading capability, which are constrained by many factors, and the topological structure of network is the principal element. In order to calculate the importance of nodes in network more accurately, this paper defines the improved H-index centrality (IH) according to the diver…
Influence Maximization (IM) aims at finding the most influential users in a social network, i. e., users who maximize the spread of an opinion within a certain propagation model. Previous work investigated the correlation between influence spread and nodal centrality measures to bypass more expensive IM simulations. The results were promising but incomplete, since these studies investigated the performance (i. e., the ability to identify influential users) of centrality measures only in restricted settings, e. g., in undirected/unweighted networks and/or within a propagation model less common …
Experts from several disciplines have been widely using centrality measures for analyzing large as well as complex networks. These measures rank nodes/edges in networks by quantifying a notion of the importance of nodes/edges. Ranking aids in identifying important and crucial actors in networks. In this chapter, we summarize some of the centrality measures that are extensively applied for mining social network data. We also discuss various directions of research related to these measures.
Centrality measures are crucial in quantifying the influence of the members of a social network. Although there has been a great deal of work dealing with this issue, the vast majority of classical centrality measures are agnostic of the community structure characterizing many social networks. Recent works have developed community-aware centrality measures that exploit features of the community structure information encountered in most real-world complex networks. In this paper, we investigate the interactions between 5 popular classical centrality measures and 5 community-aware centrality mea…
Several centrality measures have been formulated to quantify the notion of 'importance' of actors in social networks. Current measures scrutinize either local or global connectivity of the nodes and have been found to be inadequate for social networks. Ignoring hierarchy and community structure, which are inherent in all human social networks, is the primary cause of this inadequacy. Positional hierarchy and embeddedness of an actor in the community are intuitively crucial determinants of his importance. The theory of social capital asserts that an actor's importance is derived from his positi…
Measures of complex network analysis, such as vertex centrality, have the potential to unveil existing network patterns and behaviors. They contribute to the understanding of networks and their components by analyzing their structural properties, which makes them useful in several computer science domains and applications. Unfortunately, there is a large number of distinct centrality measures and little is known about their common characteristics in practice. By means of an empirical analysis, we aim at a clear understanding of the main centrality measures available, unveiling their similariti…
Identifying key nodes is crucial for accelerating or impeding dynamic spreading in a network. Community-aware centrality measures tackle this problem by exploiting the community structure of a network. Although there is a growing trend to design new community-aware centrality measures, there is no systematic investigation of the proposed measures' effectiveness. This study performs an extensive comparative evaluation of prominent community-aware centrality measures using the Susceptible-Infected-Recovered (SIR) model on real-world online social networks. Overall, results show that K-shell with…
This paper proposes a network model of opinion dynamics based on both the social network structure and network centralities. The conceptual novelty in this model is that the opinion of each individual is weighted by the associated network centrality in characterizing the opinion spread on social networks. Following a degree-centrality-weighted opinion dynamics model, we provide an algorithm to partition nodes of any graph into two and multiple clusters based on opinion disagreements. Furthermore, the partition algorithm is applied to real-world social networks including the Zachary karate club…
Mobile Social Networks (MSNs) have been evolving and enabling various fields in recent years. Recent advances in mobile edge computing, caching, and device-to-device communications, can have significant impacts on 5G systems. In those settings, identifying central users is crucial. It can provide important insights into designing and deploying diverse services and applications. However, it is challenging to evaluate the centrality of nodes in MSNs with dynamic environments. In this paper, we propose a Social-Relation based Centrality (SoReC) measure, in which social network information is used…
Facial appearance matters in social networks. Individuals frequently make trait judgments from facial clues. Although these face-based impressions lack the evidence to determine validity, they are of vital importance, because they may relate to human network-based social behavior, such as seeking certain individuals for help, advice, dating, and cooperation, and thus they may relate to centrality in social networks. However, little to no work has investigated the apparent facial traits that influence network centrality, despite the large amount of research on attributions of the central positi…
With its origin in sociology, Social Network Analysis (SNA), quickly emerged and spread to other areas of research, including anthropology, biology, information science, organizational studies, political science, and computer science. Being it's objective the investigation of social structures through the use of networks and graph theory, Social Network Analysis is, nowadays, an important research area in several domains. Social Network Analysis cope with different problems namely network metrics, models, visualization and information spreading, each one with several approaches, methods and al…
The position value, introduced by Meessen (1988), is a solution concept for cooperative games in which the value assigned to a player depends on the value of the connections or links he has with other players. This concept has been studied by Borm et al. (1992) and characterised by Slikker (2005). In this paper, we analyse the position value from the point of view of the typical properties of a measure of centrality in a social network. We extend the analysis already developed in Gomez et al. (2003) for the Myerson centrality measure, where the symmetric effect on the centralities of the end n…
Urban mobility network centrality predicts social resilience
The Hong Kong University of Science and Technology（香港科技大学）；Tsinghua University（清华大学）；Beijing National Research Center for Information Science and Technology (BNRist)（北京信息科学与技术国家研究中心）；Northeastern University（东北大学）；The Hong Kong University of Science and Technology (Guangzhou)（香港科技大学（广州））；Santa Fe Institute（圣塔菲研究所）；University of Chicago（芝加哥大学）
This paper introduces an evolutionary approach to enhance the process of finding central nodes in mobile networks. This can provide essential information and important applications in mobile and social networks. This evolutionary approach considers the dynamics of the network and takes into consideration the central nodes from previous time slots. We also study the applicability of maximal cliques algorithms in mobile social networks and how it can be used to find the central nodes based on the discovered maximal cliques. The experimental results are promising and show a significant enhancemen…
School of Engineering and Computer Science, Morehead State University（莫尔黑德州立大学工程与计算机科学学院）
The goal of this research project is to analyze the dynamics of social networks using machine learning techniques to locate maximal cliques and to find clusters for the purpose of identifying a target demographic. Unsupervised machine learning techniques are designed and implemented in this project to analyze a dataset from YouTube to discover communities in the social network and find central nodes. Different clustering algorithms are implemented and applied to the YouTube dataset. The well-known Bron-Kerbosch algorithm is used effectively in this research to find maximal cliques. The results…
Online social networks are often subject to influence campaigns by malicious actors through the use of automated accounts known as bots. We consider the problem of detecting bots in online social networks and assessing their impact on the opinions of individuals. We begin by analyzing the behavior of bots in social networks and identify that they exhibit heterophily, meaning they interact with humans more than other bots. We use this property to develop a detection algorithm based on the Ising model from statistical physics. The bots are identified by solving a minimum cut problem. We show tha…
In this study we propose a method based on e-mail social network analysis to compare the communication behavior of managers who voluntarily quit their job and managers who decide to stay. Collecting 18 months of e-mail, we analyzed the communication behavior of 866 managers, out of which 111 left a large global service company. We compared differences in communication patterns by computing social network metrics, such as betweenness and closeness centrality, and content analysis indicators, such as emotionality and complexity of the language used. To study the emergence of managers' disengagem…
Node centrality is one of the integral measures in network analysis with wide range of applications from socio-economic to personalized recommendation. We argue that an effective centrality measure should undertake stability even under information loss or noise introduced in the network. With six local information based centrality metric, we investigate the effect of varying assortativity while keeping degree distribution unchanged, using networks with scale free and exponential degree distribution. This model provides a novel scope to analyze stability of centrality metric which can further f…
Centrality is one of the most fundamental metrics in network science. Despite an abundance of methods for measuring centrality of individual vertices, there are by now only a few metrics to measure centrality of individual edges. We modify various, widely used centrality concepts for vertices to those for edges, in order to find which edges in a network are important between other pairs of vertices. Focusing on the importance of edges, we propose an edge-centrality-based network decomposition technique to identify a hierarchy of sets of edges, where each set is associated with a different leve…
This study looks into employees' communication, offering novel metrics which can help to predict a company's stock price. We studied the intranet forum of a large Italian company, exploring the interactions and the use of language of about 8,000 employees. We built a network linking words included in the general discourse. In this network, we focused on the position of the node representing the company brand. We found that a lower sentiment, a higher betweenness centrality of the company brand, a denser word co-occurrence network and more equally distributed centrality scores of employees (low…
Knowledge graphs play a central role for linking different data which leads to multiple layers. Thus, they are widely used in big data integration, especially for connecting data from different domains. Few studies have investigated the questions how multiple layers within graphs impact methods and algorithms developed for single-purpose networks, for example social networks. This manuscript investigates the impact of multiple layers on centrality measures compared to single-purpose graph. In particular, (a) we develop an experimental environment to (b) evaluate two different centrality measur…
Complex networks have gained more attention from the last few years. The size of real-world complex networks, such as online social networks, WWW network, collaboration networks, is increasing exponentially with time. It is not feasible to collect the complete data and store and process it. In the present work, we propose a method to estimate the degree centrality rank of a node without having the complete structure of the graph. The proposed algorithm uses the degree of a node and power-law exponent of the degree distribution to calculate the ranking. Simulation results on the Barabasi-Albert…
In this paper, we present a framework for studying the following fundamental question in network analysis: How should one assess the centralities of nodes in an information/influence propagation process over a social network? Our framework systematically extends a family of classical graph-theoretical centrality formulations, including degree centrality, harmonic centrality, and their "sphere-of-influence" generalizations, to influence-based network centralities. We further extend natural group centralities from graph models to influence models, since group cooperation is essential in social i…
Among the most fundamental tools for social network analysis are centrality measures, which quantify the importance of every node in the network. This centrality analysis typically disregards the possibility that the network may have been deliberately manipulated to mislead the analysis. To solve this problem, a recent study attempted to understand how a member of a social network could rewire the connections therein to avoid being identified as a leader of that network. However, the study was based on the assumption that the network analyzer - the seeker - is oblivious to any evasion attempts…
Human social behavior plays a crucial role in how pathogens like SARS-CoV-2 or fake news spread in a population. Social interactions determine the contact network among individuals, while spreading, requiring individual-to-individual transmission, takes place on top of the network. Studying the topological aspects of a contact network, therefore, not only has the potential of leading to valuable insights into how the behavior of individuals impacts spreading phenomena, but it may also open up possibilities for devising effective behavioral interventions. Because of the temporal nature of inter…
Centrality in Collaboration: A Novel Algorithm for Social Partitioning Gradients in Community Detection for Multiple Oncology Clinical Trial Enrollments
University of Toronto（多伦多大学）；University Health Network（大学健康网络）
