According to the small-world concept, the entire world is connected through short chains of acquaintances. In popular imagination this is captured in the phrase six degrees of separation, implying that any two individuals are, at most, six handshakes away. Social network analysis is the understanding of concepts and information on relationships among interacting units in an ecological system. In this analysis the properties of the actors are explained in terms of the structures of links amongst them. In general, the relational links between the actors are primary and the properties of the actors are secondary. This paper presents two methods to calculate the average degree of separation between the actors or nodes in a graph. We apply this approach to other random graphs depicting social networks and then compare the characteristics of these graphs with the average degree of separation.
The proposal of Six Degrees of Separation makes people realize that the world is not as big as we imagined. Even if the world's population now exceeds 7 billion, two strangers can still get in touch through a limited intermediary. When online social networks have taken the world by storm, can people connect through shorter distances? This issue is worth thinking about. This paper describes Six Degrees of Separation and the limitations of this theory in practical applications. Combined with online social networks, the paper analyzes the development and change of the degrees of connection betwee…
We introduce a series of generalized clustering coefficients based on String formalism given by Aoyama, using adjacent matrix in networks. We numerically evaluate Milgram condition proposed in order to explore q-th degrees of separation in scale free networks and small world networks. We find that scale free network with exponent 3 just shows 6-degrees of separation. Moreover we find some relations between separation numbers and generalized clustering coefficient in both networks.
We recently measured the average distance of users in the Facebook graph, spurring comments in the scientific community as well as in the general press ("Four Degrees of Separation"). A number of interesting criticisms have been made about the meaningfulness, methods and consequences of the experiment we performed. In this paper we want to discuss some methodological aspects that we deem important to underline in the form of answers to the questions we have read in newspapers, magazines, blogs, or heard from colleagues. We indulge in some reflections on the actual meaning of "average distance"…
Multi-layered social networks reflect complex relationships existing in modern interconnected IT systems. In such a network each pair of nodes may be linked by many edges that correspond to different communication or collaboration user activities. Multi-layered degree centrality for multi-layered social networks is presented in the paper. Experimental studies were carried out on data collected from the real Web 2.0 site. The multi-layered social network extracted from this data consists of ten distinct layers and the network analysis was performed for different degree centralities measures.
Extracting real social interactions from social media: a debate of COVID-19 policies in Mexico
Universidad Nacional Autónoma de México (UNAM)（墨西哥国立自治大学）；Instituto de Investigaciones en Matemáticas Aplicadas y en Sistemas, Universidad Nacional Autónoma de México (UNAM)（墨西哥国立自治大学应用数学和系统研究所）；Instituto de Investigaciones Biomédicas, Universidad Nacional Autónoma de México (UNAM)（墨西哥国立自治大学生物医学研究所）；Centro de Ciencias de la Complejidad, Universidad Nacional Autónoma de México（墨西哥国立自治大学复杂科学中心）；Lakeside Labs GmbH（湖畔实验室有限公司）
Dynamical processes, such as the diffusion of knowledge, opinions, pathogens, "fake news", innovation, and others, are highly dependent on the structure of the social network on which they occur. However, questions on why most social networks present some particular structural features, namely high levels of transitivity and degree assortativity, when compared to other types of networks remain open. First, we argue that every one-mode network can be regarded as a projection of a bipartite network, and show that this is the case using two simple examples solved with the generating functions for…
Real-world social networks often exhibit high levels of clustering, positive degree assortativity, short average path lengths (small-world property) and right-skewed but rarely power law degree distributions. On the other hand homophily, defined as the propensity of similar agents to connect to each other, is one of the most fundamental social processes observed in many human and animal societies. In this paper we examine the extent to which homophily is sufficient to produce the typical structural properties of social networks. To do so, we conduct a simulation study based on the Social Dista…
Degree distribution models are incredibly important tools for analyzing and understanding the structure and formation of social networks, and can help guide the design of efficient graph algorithms. In particular, the Power-law degree distribution has long been used to model the structure of online social networks, and is the basis for algorithms and heuristics in graph applications such as influence maximization and social search. Along with recent measurement results, our interest in this topic was sparked by our own experimental results on social graphs that deviated significantly from thos…
We investigate degree correlations in two online social networks where users are connected through different types of links. We find that, while subnetworks in which links have a positive connotation, such as endorsement and trust, are characterized by assortative mixing by degree, networks in which links have a negative connotation, such as disapproval and distrust, are characterized by disassortative patterns. We introduce a class of simple theoretical models to analyze the interplay between network topology and the superimposed structure based on the sign of links. Results uncover the condi…
Influence overlap is a universal phenomenon in influence spreading for social networks. In this paper, we argue that the redundant influence generated by influence overlap cause negative effect for maximizing spreading influence. Firstly, we present a theoretical method to calculate the influence overlap and record the redundant influence. Then in term of eliminating redundant influence, we present two algorithms, namely, Degree-Redundant-Influence (DRS) and Degree-Second-Neighborhood (DSN) for multiple spreaders identification. The experiments for four empirical social networks successfully v…
We investigate opinion spreading by a threshold model in a situation where the influence of people is heterogeneously distributed. We focus on the response of the average opinion as a function between the trend between out-degree (number of neighbors)---effectively the strength of influence of a node---and the threshold for adopting a new product or opinion. We find that if the coupling is very positive, the final state of the system will be a mix of different opinions otherwise it will it converges to a consensus state. We find that this cannot be simply explained as a phase transition, but e…
Online social network (OSN) applications provide different experiences; for example, posting a short text on Twitter and sharing photographs on Instagram. Multiple OSNs constitute a multiplex network. For privacy protection and usage purposes, accounts belonging to the same user in different OSNs may have different usernames, photographs, and introductions. Interlayer link prediction in multiplex network aims at identifying whether the accounts in different OSNs belong to the same person, which can aid in tasks including cybercriminal behavior modeling and customer interest analysis. Many real…
We investigate critical behaviors of a social contagion model on weighted networks. An edge-weight compartmental approach is applied to analyze the weighted social contagion on strongly heterogenous networks with skewed degree and weight distributions. We find that degree heterogeneity can not only alter the nature of contagion transition from discontinuous to continuous but also can enhance or hamper the size of adoption, depending on the unit transmission probability. We also show that, the heterogeneity of weight distribution always hinder social contagions, and does not alter the transitio…
Milgram Condition proposed by Aoyama et al. plays an important role on the analysis of "six degrees of separation". We have shown that the relations between Milgram condition and the generalized clustering coefficient, which was introduced as an index for measuring the number of closed paths by us, are absolutely different in scale free networks (Barabasi and Albert) and small world networks (Watts and Strogatz, Watts). This fact implies that the effect of closed paths on information propagation is different in both networks. In this article, we first investigate the difference and pursuit wha…
We derive analytic expressions for the possibility, probability, and expected size of global spreading events starting from a single infected seed for a broad collection of contagion processes acting on random networks with both directed and undirected edges and arbitrary degree-degree correlations. Our work extends previous theoretical developments for the undirected case, and we provide numerical support for our findings by investigating an example class of networks for which we are able to obtain closed-form expressions.
Understanding mechanisms driving link formation in dynamic social networks is a long-standing problem that has implications to understanding social structure as well as link prediction and recommendation. Social networks exhibit a high degree of transitivity, which explains the successes of common neighbor-based methods for link prediction. In this paper, we examine mechanisms behind link formation from the perspective of an ego node. We introduce the notion of personalized degree for each neighbor node of the ego, which is the number of other neighbors a particular neighbor is connected to. F…
With the rapid growth of online social media, people become increasingly overwhelmed by the volume and the content of the information present in the environment. The threshold model is currently one of the most common methods to capture the effect of people on others' opinions and emotions. Although many studies employ and try to improve upon the threshold model, the search for an appropriate threshold function for defining human behavior is an essential and yet unattained quest. The definition of heterogeneity in thresholds of individuals is oftentimes poorly defined, which leads to the rathe…
Individuals are always limited by some inelastic resources, such as time and energy, which restrict them to dedicate to social interaction and limit their contact capacity. Contact capacity plays an important role in dynamics of social contagions, which so far has eluded theoretical analysis. In this paper, we first propose a non-Markovian model to understand the effects of contact capacity on social contagions, in which each individual can only contact and transmit the information to a finite number of neighbors. We then develop a heterogeneous edge-based compartmental theory for this model, …
The probability distribution of number of ties of an individual in a social network follows a scale-free power-law. However, how this distribution arises has not been conclusively demonstrated in direct analyses of people's actions in social networks. Here, we perform a causal inference analysis and find an underlying cause for this phenomenon. Our analysis indicates that heavy-tailed degree distribution is causally determined by similarly skewed distribution of human activity. Specifically, the degree of an individual is entirely random - following a "maximum entropy attachment" model - excep…
Frigyes Karinthy, in his 1929 short story "Láancszemek" ("Chains") suggested that any two persons are distanced by at most six friendship links. (The exact wording of the story is slightly ambiguous: "He bet us that, using no more than five individuals, one of whom is a personal acquaintance, he could contact the selected individual [...]". It is not completely clear whether the selected individual is part of the five, so this could actually allude to distance five or six in the language of graph theory, but the "six degrees of separation" phrase stuck after John Guare's 1990 eponymous play. F…
Centrality of a node measures its relative importance within a network. There are a number of applications of centrality, including inferring the influence or success of an individual in a social network, and the resulting social network dynamics. While we can compute the centrality of any node in a given network snapshot, a number of applications are also interested in knowing the potential importance of an individual in the future. However, current centrality is not necessarily an effective predictor of future centrality. While there are different measures of centrality, we focus on degree c…
Location-based social network data offers the promise of collecting the data from a large base of users over a longer span of time at negligible cost. While several studies have applied social network data to activity and mobility analysis, a comparison with travel diaries and general statistics has been lacking. In this paper, we analysed geo-referenced Twitter activities from a large number of users in Singapore and neighbouring countries. By combining this data, population statistics and travel diaries and applying clustering techniques, we addressed detection of activity locations, as well…
Degree distribution of nodes, especially a power law degree distribution, has been regarded as one of the most significant structural characteristics of social and information networks. Node degree, however, only discloses the first-order structure of a network. Higher-order structures such as the edge embeddedness and the size of communities may play more important roles in many online social networks. In this paper, we provide empirical evidence on the existence of rich higherorder structural characteristics in online social networks, develop mathematical models to interpret and model these …
Despite the structural properties of online social networks have attracted much attention, the properties of the close-knit friendship structures remain an important question. Here, we mainly focus on how these mesoscale structures are affected by the local and global structural properties. Analyzing the data of four large-scale online social networks reveals several common structural properties. It is found that not only the local structures given by the indegree, outdegree, and reciprocal degree distributions follow a similar scaling behavior, the mesoscale structures represented by the dist…
This paper deals with the statistical signal pro- cessing over graphs for tracking infection diffusion in social networks. Infection (or Information) diffusion is modeled using the Susceptible-Infected-Susceptible (SIS) model. Mean field approximation is employed to approximate the discrete valued infected degree distribution evolution by a deterministic ordinary differential equation for obtaining a generative model for the infection diffusion. The infected degree distribution is shown to follow polynomial dynamics and is estimated using an exact non- linear Bayesian filter. We compute poster…
We examine how the behaviour of high degree vertices in a network affects whether an infection spreads through communities or jumps between them. We study two stochastic susceptible-infected-recovered (SIR) processes and represent our network with a spatial preferential attachment (SPA) network. In one of the two epidemic scenarios we adjust the contagiousness of high degree vertices so that they are less contagious. We show that, for this scenario, the infection travels through communities rather than jumps between them. We conjecture that this is not the case in the other scenario, when cont…
Opinion leaders are ubiquitous in both online and offline social networks, but the impacts of opinion leaders on social behavior contagions are still not fully understood, especially by using a mathematical model. Here we generalize the classical Watts threshold model and address the influences of the opinion leaders, where an individual adopts a new behavior if one of his/her opinion leaders adopts the behavior. First, we choose the opinion leaders randomly from all individuals in the network and find the impacts of opinion leaders make other individuals adopt the behavior more easily. Specif…
We study the structure of the social graph of active Facebook users, the largest social network ever analyzed. We compute numerous features of the graph including the number of users and friendships, the degree distribution, path lengths, clustering, and mixing patterns. Our results center around three main observations. First, we characterize the global structure of the graph, determining that the social network is nearly fully connected, with 99.91% of individuals belonging to a single large connected component, and we confirm the "six degrees of separation" phenomenon on a global scale. Sec…
The bidirectional selection between two classes widely emerges in various social lives, such as commercial trading and mate choosing. Until now, the discussions on bidirectional selection in structured human society are quite limited. We demonstrated theoretically that the rate of successfully matching is affected greatly by individuals neighborhoods in social networks, regardless of the type of networks. Furthermore, it is found that the high average degree of networks contributes to increasing rates of successful matches. The matching performance in different types of networks has been quant…
We address the problem of social network de-anonymization when relationships between people are described by scale-free graphs. In particular, we propose a rigorous, asymptotic mathematical analysis of the network de-anonymization problem while capturing the impact of power-law node degree distribution, which is a fundamental and quite ubiquitous feature of many complex systems such as social networks. By applying bootstrap percolation and a novel graph slicing technique, we prove that large inhomogeneities in the node degree lead to a dramatic reduction of the initial set of nodes that must b…
We present a study of social networks based on the analysis of Brazilian and Portuguese family names (surnames). We construct networks whose nodes are names of families and whose edges represent parental relations between two families. From these networks we extract the connectivity distribution, clustering coefficient, shortest path and centrality. We find that the connectivity distribution follows an approximate power law. We associate the number of hubs, centrality and entropy to the degree of miscegenation in the societies in both countries. Our results show that Portuguese society has a h…
A number of predictors have been suggested to detect the most influential spreaders of information in online social media across various domains such as Twitter or Facebook. In particular, degree, PageRank, k-core and other centralities have been adopted to rank the spreading capability of users in information dissemination media. So far, validation of the proposed predictors has been done by simulating the spreading dynamics rather than following real information flow in social networks. Consequently, only model-dependent contradictory results have been achieved so far for the best predictor.…
Understanding of evolutionary mechanism of online social networks is greatly significant for the development of network science. However, present researches on evolutionary mechanism of online social networks are neither deep nor clear enough. In this study, we empirically showed the essential evolution characteristics of Renren online social network. From the perspective of Pareto wealth distribution and bidirectional preferential attachment, the origin of online social network evolution is analyzed and the evolution mechanism of online social networks is explained. Then a novel model is prop…
An active participation of players in evolutionary games depends on several factors, ranging from personal stakes to the properties of the interaction network. Diverse activity patterns thus have to be taken into account when studying the evolution of cooperation in social dilemmas. Here we study the weak prisoner's dilemma game, where the activity of each player is determined in a probabilistic manner either by its degree or by its payoff. While degree-correlated activity introduces cascading failures of cooperation that are particularly severe on scale-free networks with frequently inactive …
Activity-driven modeling has been recently proposed as an alternative growth mechanism for time varying networks, displaying power-law degree distribution in time-aggregated representation. This approach assumes memoryless agents developing random connections, thus leading to random networks that fail to reproduce two-nodes degree correlations and the high clustering coefficient widely observed in real social networks. In this work we introduce these missing topological features by accounting for memory effects on the dynamic evolution of time-aggregated networks. To this end, we propose an ac…
We reformulated the string formalism given by Aoyama, using an adjacent matrix of a network and introduced a series of generalized clustering coefficients based on it. Furthermore we numerically evaluated Milgram condition proposed by their article in order to explore $q$-$th$ degrees of separation in scale free networks. In this article, we apply the reformulation to small world networks and numerically evaluate Milgram condition, especially the separation number of small world networks and its relation to cycle structures are discussed. Considering the number of non-zero elements of an adjac…
In communication networks structure and dynamics are tightly coupled. The structure controls the flow of information and is itself shaped by the dynamical process of information exchanged between nodes. In order to reconcile structure and dynamics, a generic model, based on the local interaction between nodes, is considered for the communication in large social networks. In agreement with data from a large human organization, we show that the flow is non-Markovian and controlled by the temporal limitations of individuals. We confirm the versatility of our model by predicting simultaneously the…
Motivated by a strongly growing interest in anonymizing social network data, we investigate the NP-hard Degree Anonymization problem: given an undirected graph, the task is to add a minimum number of edges such that the graph becomes k-anonymous. That is, for each vertex there have to be at least k-1 other vertices of exactly the same degree. The model of degree anonymization has been introduced by Liu and Terzi [ACM SIGMOD'08], who also proposed and evaluated a two-phase heuristic. We present an enhancement of this heuristic, including new algorithms for each phase which significantly improve…
In this work, we aim to contribute to the understanding of the human pro-social behavior by studying the influence that a particular form of social pressure "being watched" has on the evolution of cooperative behavior. We study how cooperation emerge in multiplex complex topologies by analyzing a particular bidirectionally-coupled dynamics on top of a two-layers multiplex network (duplex). The coupled dynamics appears between the Prisoner's Dilemma game in a network, and a threshold cascade model in the other. The threshold model is intended to abstract the behavior of a network of vigilant no…
Social network management interfaces should consider separation of contexts and tie strength. This paper shows the design process upon building the Social Cheesecake, an interface that addresses both issues. Paper and screen prototyping were used in the design process. Paper prototype interactions helped to explore the metaphors in the domain, while screen prototype consolidated the model. The prototype was finally built using HTML5 and Javascript.
A key challenge within the social network literature is the problem of network generation - that is, how can we create synthetic networks that match characteristics traditionally found in most real world networks? Important characteristics that are present in social networks include a power law degree distribution, small diameter and large amounts of clustering; however, most current network generators, such as the Chung Lu and Kronecker models, largely ignore the clustering present in a graph and choose to focus on preserving other network statistics, such as the power law distribution. Model…
In this paper, we investigate the phenomenon of "age-specific small worlds" using data from a large-scale mobile communication network approximating interaction patterns at societal scale. Rather than asking whether two random individuals are separated by a small number of links, we ask whether individuals in specific age groups live in a small world in relation to individuals from other age groups. Our analysis shows that there is systematic variation in this age-relative small world effect. Young people live in the "smallest world," being separated from other young people and their parent's …
In this paper we study how the network of agents adopting a particular technology relates to the structure of the underlying network over which the technology adoption spreads. We develop a model and show that the network of agents adopting a particular technology may have characteristics that differ significantly from the social network of agents over which the technology spreads. For example, the network induced by a cascade may have a heavy-tailed degree distribution even if the original network does not. This provides evidence that online social networks created by technology adoption over…
Current social networks are of extremely large-scale generating tremendous information flows at every moment. How information diffuse over social networks has attracted much attention from both industry and academics. Most of the existing works on information diffusion analysis are based on machine learning methods focusing on social network structure analysis and empirical data mining. However, the dynamics of information diffusion, which are heavily influenced by network users' decisions, actions and their socio-economic interactions, is generally ignored by most of existing works. In this p…
The friendship paradox states that in a social network, egos tend to have lower degree than their alters, or, "your friends have more friends than you do". Most research has focused on the friendship paradox and its implications for information transmission, but treating the network as static and unweighted. Yet, people can dedicate only a finite fraction of their attention budget to each social interaction: a high-degree individual may have less time to dedicate to individual social links, forcing them to modulate the quantities of contact made to their different social ties. Here we study th…
The search engine is tightly coupled with social networks and is primarily designed for users to acquire interested information. Specifically, the search engine assists the information dissemination for social networks, i.e., enabling users to access interested contents with keywords-searching and promoting the process of contents-transferring from the source users directly to potential interested users. Accompanying such processes, the social network evolves as new links emerge between users with common interests. However, there is no clear understanding of such a "chicken-and-egg" problem, n…
It is very common to observe crowds of individuals solving similar problems with similar information in a largely independent manner. We argue here that crowds can become "smarter," i.e., more efficient and robust, by partially following the average opinion. This observation runs counter to the widely accepted claim that the wisdom of crowds deteriorates with social influence. The key difference is that individuals are self-interested and hence will reject feedbacks that do not improve their performance. We propose a control-theoretic methodology to compute the degree of social influence, i.e.…
Social networks exhibit scaling-laws for several structural characteristics, such as the degree distribution, the scaling of the attachment kernel, and the clustering coefficients as a function of node degree. A detailed understanding if and how these scaling laws are inter-related is missing so far, let alone whether they can be understood through a common, dynamical principle. We propose a simple model for stationary network formation and show that the three mentioned scaling relations follow as natural consequences of triadic closure. The validity of the model is tested on multiplex data fr…
Humans use various social bonding methods known as social grooming, e.g. face to face communication, greetings, phone, and social networking sites (SNS). SNS have drastically decreased time and distance constraints of social grooming. In this paper, I show that two types of social grooming (elaborate social grooming and lightweight social grooming) were discovered in a model constructed by thirteen communication data-sets including face to face, SNS, and Chacma baboons. The separation of social grooming methods is caused by a difference in the trade-off between the number and strength of socia…
Uncovering how inequality emerges from human interaction is imperative for just societies. Here we show that the way social groups interact in face-to-face situations can enable the emergence of disparities in the visibility of social groups. These disparities translate into members of specific social groups having fewer social ties than the average (i.e., degree inequality). We characterize group degree inequality in sensor-based data sets and present a mechanism that explains these disparities as the result of group mixing and group-size imbalance. We investigate how group sizes affect this …
K. N. Toosi University of Technology（K. N. 托西理工大学）
The understanding of how users in a network update their opinions based on their neighbours opinions has attracted a great deal of interest in the field of network science, and a growing body of literature recognises the significance of this issue. In this research paper, we propose a new dynamic model of opinion formation in directed networks. In this model, the opinion of each node is updated as the weighted average of its neighbours opinions, where the weights represent social influence. We define a new centrality measure as a social influence metric based on both influence and conformity. …
University of California, Irvine（加州大学欧文分校）；University of Southern California（南加州大学）
Community detection in graphs has been extensively studied both in theory and in applications. However, detecting communities in hypergraphs is more challenging. In this paper, we propose a tensor decomposition approach for guaranteed learning of communities in a special class of hypergraphs modeling social tagging systems or folksonomies. A folksonomy is a tripartite 3-uniform hypergraph consisting of (user, tag, resource) hyperedges. We posit a probabilistic mixed membership community model, and prove that the tensor method consistently learns the communities under efficient sample complexit…
Online communities adopt various reputation schemes to measure content quality. This study analyzes the effect of a new reputation scheme that exposes one's offline social status, such as an education degree, within an online community. We study two Reddit communities that adopted this scheme, whereby posts include tags identifying education status referred to as flairs, and we examine how the "transferred" social status affects the interactions among the users. We computed propensity scores to test whether flairs give ad-hoc authority to the adopters while minimizing the effects of confoundin…
How people connect with one another is a fundamental question in the social sciences, and the resulting social networks can have a profound impact on our daily lives. Blau offered a powerful explanation: people connect with one another based on their positions in a social space. Yet a principled measure of social distance, allowing comparison within and between societies, remains elusive. We use the connectivity kernel of conditionally-independent edge models to develop a family of segregation statistics with desirable properties: they offer an intuitive and universal characteristic scale on s…
Networks describe a range of social, biological and technical phenomena. An important property of a network is its degree correlation or assortativity, describing how nodes in the network associate based on their number of connections. Social networks are typically thought to be distinct from other networks in being assortative (possessing positive degree correlations); well-connected individuals associate with other well-connected individuals, and poorly-connected individuals associate with each other. We review the evidence for this in the literature and find that, while social networks are …
