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arXiv 2008.02546cs.IRcs.LG
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UBER-GNN: A User-Based Embeddings Recommendation based on Graph Neural Networks

Ping An Technology (Shenzhen) Co., Ltd(平安科技(深圳)有限公司)

Bo Huang, Ye Bi, Zhenyu Wu, Jianming Wang, Jing Xiao

英文摘要:

The problem of session-based recommendation aims to predict user next actions based on session histories. Previous methods models session histories into sequences and estimate user latent features by RNN and GNN methods to make recommendations. However under massive-scale and complicated financial recommendation scenarios with both virtual and real commodities , such methods are not sufficient to represent accurate user latent features and neglect the long-term characteristics of users. To take long-term preference and dynamic interests into account, we propose a novel method, i.e. User-Based Embeddings Recommendation with Graph Neural Network, UBER-GNN for brevity. UBER-GNN takes advantage of structured data to generate longterm user preferences, and transfers session sequences into graphs to generate graph-based dynamic interests. The final user latent feature is then represented as the composition of the long-term preferences and the dynamic interests using attention mechanism. Extensive experiments conducted on real Ping An scenario show that UBER-GNN outperforms the state-of-the-art session-based recommendation methods.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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