Recommender systems based on graph neural networks receive increasing research interest due to their excellent ability to learn a variety of side information including social networks. However, previous works usually focus on modeling users, not much attention is paid to items. Moreover, the possible changes in the attraction of items over time, which is like the dynamic interest of users are rarely considered, and neither do the correlations among items. To overcome these limitations, this paper proposes graph neural networks with dynamic and static representations for social recommendation (GNN-DSR), which considers both dynamic and static representations of users and items and incorporates their relational influence. GNN-DSR models the short-term dynamic and long-term static interactional representations of the user's interest and the item's attraction, respectively. Furthermore, the attention mechanism is used to aggregate the social influence of users on the target user and the correlative items' influence on a given item. The final latent factors of user and item are combined to make a prediction. Experiments on three real-world recommender system datasets validate the effectiveness of GNN-DSR.
City University of Hong Kong（香港城市大学）；Michigan State University（密歇根州立大学）；The Hong Kong Polytechnic University（香港理工大学）
In recent years, Graph Neural Networks (GNNs), which can naturally integrate node information and topological structure, have been demonstrated to be powerful in learning on graph data. These advantages of GNNs provide great potential to advance social recommendation since data in social recommender systems can be represented as user-user social graph and user-item graph; and learning latent factors of users and items is the key. However, building social recommender systems based on GNNs faces challenges. For example, the user-item graph encodes both interactions and their associated opinions;…
University of Illinois at Chicago（伊利诺伊大学芝加哥分校）；Beihang University（北京航空航天大学）
Recommender systems have become prosperous nowadays, designed to predict users' potential interests in items by learning embeddings. Recent developments of the Graph Neural Networks~(GNNs) also provide recommender systems with powerful backbones to learn embeddings from a user-item graph. However, only leveraging the user-item interactions suffers from the cold-start issue due to the difficulty in data collection. Hence, current endeavors propose fusing social information with user-item interactions to alleviate it, which is the social recommendation problem. Existing work employs GNNs to aggr…
South China University of Technology（华南理工大学）；JD Finance America Corporation（京东金融美国公司）；VIPS Research（唯品会研究院）；Baidu inc（百度公司）
Social recommendation which aims to leverage social connections among users to enhance the recommendation performance. With the revival of deep learning techniques, many efforts have been devoted to developing various neural network-based social recommender systems, such as attention mechanisms and graph-based message passing frameworks. However, two important challenges have not been well addressed yet: (i) Most of existing social recommendation models fail to fully explore the multi-type user-item interactive behavior as well as the underlying cross-relational inter-dependencies. (ii) While …
Clova AI Research, NAVER Corp.（NAVER公司Clova人工智能研究院）；Search Solution Inc.（搜索解决方案公司）；LINE Plus Corp.（LINE Plus公司）
Graph Neural Networks (GNNs) have been emerging as a promising method for relational representation including recommender systems. However, various challenging issues of social graphs hinder the practical usage of GNNs for social recommendation, such as their complex noisy connections and high heterogeneity. The oversmoothing of GNNs is an obstacle of GNN-based social recommendation as well. Here we propose a new graph embedding method Heterogeneous Graph Propagation (HGP) to tackle these issues. HGP uses a group-user-item tripartite graph as input to reduce the number of edges and the complex…
Tencent Inc.（腾讯公司）；Hong Kong University of Science and Technology（香港科技大学）
On social network platforms, a user's behavior is based on his/her personal interests, or influenced by his/her friends. In the literature, it is common to model either users' personal preference or their socially influenced preference. In this paper, we present a novel deep learning model SocialTrans for social recommendations to integrate these two types of preferences. SocialTrans is composed of three modules. The first module is based on a multi-layer Transformer to model users' personal preference. The second module is a multi-layer graph attention neural network (GAT), which is used to m…
City University of Hong Kong（香港城市大学）；Michigan State University（密歇根州立大学）；The Hong Kong Polytechnic University（香港理工大学）
Recent years have witnessed rapid developments on social recommendation techniques for improving the performance of recommender systems due to the growing influence of social networks to our daily life. The majority of existing social recommendation methods unify user representation for the user-item interactions (item domain) and user-user connections (social domain). However, it may restrain user representation learning in each respective domain, since users behave and interact differently in the two domains, which makes their representations to be heterogeneous. In addition, most of traditi…
Social recommender systems exploit users' social relationships to improve the recommendation accuracy. Intuitively, a user tends to trust different subsets of her social friends, regarding with different scenarios. Therefore, the main challenge of social recommendation is to exploit the optimal social dependency between users for a specific recommendation task. In this paper, we propose a novel recommendation method, named probabilistic relational matrix factorization (PRMF), which aims to learn the optimal social dependency between users to improve the recommendation accuracy, with or without…
Recommendation systems have received considerable attention recently. However, most research has been focused on improving the performance of collaborative filtering (CF) techniques. Social networks, indispensably, provide us extra information on people's preferences, and should be considered and deployed to improve the quality of recommendations. In this paper, we propose two recommendation models, for individuals and for groups respectively, based on social contagion and social influence network theory. In the recommendation model for individuals, we improve the result of collaborative filte…
An effective content recommendation in modern social media platforms should benefit both creators to bring genuine benefits to them and consumers to help them get really interesting content. In this paper, we propose a model called Social Explorative Attention Network (SEAN) for content recommendation. SEAN uses a personalized content recommendation model to encourage personal interests driven recommendation. Moreover, SEAN allows the personalization factors to attend to users' higher-order friends on the social network to improve the accuracy and diversity of recommendation results. Construct…
USC Information Sciences Institute（南加州大学信息科学研究所）；University of Maryland（马里兰大学）
Social media users have finite attention which limits the number of incoming messages from friends they can process. Moreover, they pay more attention to opinions and recommendations of some friends more than others. In this paper, we propose LA-LDA, a latent topic model which incorporates limited, non-uniformly divided attention in the diffusion process by which opinions and information spread on the social network. We show that our proposed model is able to learn more accurate user models from users' social network and item adoption behavior than models which do not take limited attention in…
This paper is concerned with how to make efficient use of social information to improve recommendations. Most existing social recommender systems assume people share similar preferences with their social friends. Which, however, may not hold true due to various motivations of making online friends and dynamics of online social networks. Inspired by recent causal process based recommendations that first model user exposures towards items and then use these exposures to guide rating prediction, we utilize social information to capture user exposures rather than user preferences. We assume that p…
Hefei University of Technology（合肥工业大学）；Missouri University of Science and Technology（密苏里科技大学）；Microsoft Research Asia（微软亚洲研究院）
Collaborative Filtering (CF) is one of the most successful approaches for recommender systems. With the emergence of online social networks, social recommendation has become a popular research direction. Most of these social recommendation models utilized each user's local neighbors' preferences to alleviate the data sparsity issue in CF. However, they only considered the local neighbors of each user and neglected the process that users' preferences are influenced as information diffuses in the social network. Recently, Graph Convolutional Networks~(GCN) have shown promising results by modelin…
University of Westminster（威斯敏斯特大学）；Informatics Institute of Technology（信息技术学院）
Recommendations Systems have been identified to be one of the integral elements of driving sales in e-commerce sites. The utilization of opinion mining data extracted from trends has been attempted to improve the recommendations that can be provided by baseline methods in this research when user-click data is lacking or is difficult to be collected due to privacy concerns. Utilizing social trends to influence the recommendations generated for a set of unique items has been explored with the use of a suggested scoring mechanism. Embracing concepts from decentralized networks that are expected t…
Item recommendation tasks are a widely studied topic. Recent developments in deep learning and spectral methods paved a path towards efficient graph embedding techniques. But little research has been done on applying these graph embedding to social graphs for recommendation tasks. This paper focuses at performance of various embedding methods applied on social graphs for the task of item recommendation. Additionally, a hybrid model is proposed wherein chosen embedding models are combined together to give a collective output. We put forward the hypothesis that such a hybrid model would perform …
Due the success of emerging Web 2.0, and different social network Web sites such as Amazon and movie lens, recommender systems are creating unprecedented opportunities to help people browsing the web when looking for relevant information, and making choices. Generally, these recommender systems are classified in three categories: content based, collaborative filtering, and hybrid based recommendation systems. Usually, these systems employ standard recommendation methods such as artificial neural networks, nearest neighbor, or Bayesian networks. However, these approaches are limited compared to…
Most of the recent studies of social recommendation assume that people share similar preferences with their friends and the online social relations are helpful in improving traditional recommender systems. However, this assumption is often untenable as the online social networks are quite sparse and a majority of users only have a small number of friends. Besides, explicit friends may not share similar interests because of the randomness in the process of building social networks. Therefore, discovering a number of reliable friends for each user plays an important role in advancing social reco…
Social recommender systems are expected to improve recommendation quality by incorporating social information when there is little user-item interaction data. However, recent reports from industry show that social recommender systems consistently fail in practice. According to the negative findings, the failure is attributed to: (1) A majority of users only have a very limited number of neighbors in social networks and can hardly benefit from social relations; (2) Social relations are noisy but they are indiscriminately used; (3) Social relations are assumed to be universally applicable to mul…
Recommender systems in location based social networks mainly take advantage of social and geographical influence in making personalized Points-of-interest (POI) recommendations. The social influence is obtained from social network friends or similar users based on matching visit history whilst the geographical influence is obtained from the geographical footprints users' leave when they check-in at different POIs. However, this approach may fall short when a user moves to a new region where they have little or no activity history. We propose a location aware POI recommendation system that mode…
Hefei University of Technology（合肥工业大学）；Institute of Artificial Intelligence, Hefei Comprehensive National Science Center（合肥综合性国家科学中心人工智能研究院）；The University of Arizona（亚利桑那大学）
Social recommendation has emerged to leverage social connections among users for predicting users' unknown preferences, which could alleviate the data sparsity issue in collaborative filtering based recommendation. Early approaches relied on utilizing each user's first-order social neighbors' interests for better user modeling and failed to model the social influence diffusion process from the global social network structure. Recently, we propose a preliminary work of a neural influence diffusion network (i.e., DiffNet) for social recommendation (Diffnet), which models the recursive social dif…
Social connections play a vital role in improving the performance of recommendation systems (RS). However, incorporating social information into RS is challenging. Most existing models usually consider social influences in a given session, ignoring that both users preferences and their friends influences are evolving. Moreover, in real world, social relations are sparse. Modeling dynamic influences and alleviating data sparsity is of great importance. In this paper, we propose a unified framework named Dynamic RElation Aware Model (DREAM) for social recommendation, which tries to model both us…
College of Computer Science and Technology, Jilin University（吉林大学计算机科学与技术学院）
With the prevalence of online social media, users' social connections have been widely studied and utilized to enhance the performance of recommender systems. In this paper, we explore the use of hyperbolic geometry for social recommendation. We present Hyperbolic Social Recommender (HSR), a novel social recommendation framework that utilizes hyperbolic geometry to boost the performance. With the help of hyperbolic spaces, HSR can learn high-quality user and item representations for better modeling user-item interaction and user-user social relations. Via a series of extensive experiments, we …
The prevalence of online social network makes it compulsory to study how social relations affect user choice. However, most existing methods leverage only first-order social relations, that is, the direct neighbors that are connected to the target user. The high-order social relations, e.g., the friends of friends, which very informative to reveal user preference, have been largely ignored. In this work, we focus on modeling the indirect influence from the high-order neighbors in social networks to improve the performance of item recommendation. Distinct from mainstream social recommenders tha…
Social network websites, such as Facebook, YouTube, Lastfm etc, have become a popular platform for users to connect with each other and share content or opinions. They provide rich information for us to study the influence of user's social circle in their decision process. In this paper, we are interested in examining the effectiveness of social network information to predict the user's ratings of items. We propose a novel hierarchical Bayesian model which jointly incorporates topic modeling and probabilistic matrix factorization of social networks. A major advantage of our model is to automat…
College of Economics and Management, Shandong University of Science and Technology（山东科技大学经济管理学院）
The traditional social recommendation algorithm ignores the following fact: the preferences of users with trust relationships are not necessarily similar, and the consideration of user preference similarity should be limited to specific areas. A social trust and preference segmentation-based matrix factorization (SPMF) recommendation system is proposed to solve the above-mentioned problems. Experimental results based on the Ciao and Epinions datasets show that the accuracy of the SPMF algorithm is significantly higher than that of some state-of-the-art recommendation algorithms. The proposed S…
Collaborative filtering algorithms haven been widely used in recommender systems. However, they often suffer from the data sparsity and cold start problems. With the increasing popularity of social media, these problems may be solved by using social-based recommendation. Social-based recommendation, as an emerging research area, uses social information to help mitigate the data sparsity and cold start problems, and it has been demonstrated that the social-based recommendation algorithms can efficiently improve the recommendation performance. However, few of the existing algorithms have conside…
Next (or successive) point-of-interest (POI) recommendation has attracted increasing attention in recent years. Most of the previous studies attempted to incorporate the spatiotemporal information and sequential patterns of user check-ins into recommendation models to predict the target user's next move. However, none of these approaches utilized the social influence of each user's friends. In this study, we discuss a new topic of next POI recommendation and present a deep attentive network for social-aware next POI recommendation called DAN-SNR. In particular, the DAN-SNR makes use of the sel…
In this paper, we propose a probabilistic generative model, called unified model, which naturally unifies the ideas of social influence, collaborative filtering and content-based methods for item recommendation. To address the issue of hidden social influence, we devise new algorithms to learn the model parameters of our proposal based on expectation maximization (EM). In addition to a single-machine version of our EM algorithm, we further devise a parallelized implementation on the Map-Reduce framework to process two large-scale datasets we collect. Moreover, we show that the social influence…
Deutsche Telekom Laboratories（德国电信实验室）；Princeton University（普林斯顿大学）
Collaborative filtering (CF) is one of the most popular approaches to build a recommendation system. In this paper, we propose a hybrid collaborative filtering model based on a Makovian random walk to address the data sparsity and cold start problems in recommendation systems. More precisely, we construct a directed graph whose nodes consist of items and users, together with item content, user profile and social network information. We incorporate user's ratings into edge settings in the graph model. The model provides personalized recommendations and predictions to individuals and groups. The…
Nowadays, recommender systems are present in many daily activities such as online shopping, browsing social networks, etc. Given the rising demand for reinvigoration of the tourist industry through information technology, recommenders have been included into tourism websites such as Expedia, Booking or Tripadvisor, among others. Furthermore, the amount of scientific papers related to recommender systems for tourism is on solid and continuous growth since 2004. Much of this growth is due to social networks that, besides to offer researchers the possibility of using a great mass of available and…
In this paper, we present preliminary results of AFEL-REC, a recommender system for social learning environments. AFEL-REC is build upon a scalable software architecture to provide recommendations of learning resources in near real-time. Furthermore, AFEL-REC can cope with any kind of data that is present in social learning environments such as resource metadata, user interactions or social tags. We provide a preliminary evaluation of three recommendation use cases implemented in AFEL-REC and we find that utilizing social data in form of tags is helpful for not only improving recommendation ac…
University of Technology Sydney（悉尼科技大学）；Northeastern University（东北大学）
Social-aware recommendation approaches have been recognized as an effective way to solve the data sparsity issue of traditional recommender systems. The assumption behind is that the knowledge in social user-user connections can be shared and transferred to the domain of user-item interactions, whereby to help learn user preferences. However, most existing approaches merely adopt the first-order connections among users during transfer learning, ignoring those connections in higher orders. We argue that better recommendation performance can also benefit from high-order social relations. In this…
Social relations are often used to improve recommendation quality when user-item interaction data is sparse in recommender systems. Most existing social recommendation models exploit pairwise relations to mine potential user preferences. However, real-life interactions among users are very complicated and user relations can be high-order. Hypergraph provides a natural way to model complex high-order relations, while its potentials for improving social recommendation are under-explored. In this paper, we fill this gap and propose a multi-channel hypergraph convolutional network to enhance socia…
A routine activity of social networks servers is to recommend candidate friends that one may know and stimulate addition of these people to one's contacts. An intriguing issue is how these recommendation lists are composed. This work investigates the main variables involved in the recommendation activity, in order to reproduce these lists including its time dependent characteristics. We propose relevant algorithms. Besides conventional approaches, such as friend_of_a_friend, two techniques of importance have not been emphasized in previous works: randomization and direct use of interestingness…
The pervasive use of social media provides massive data about individuals' online social activities and their social relations. The building block of most existing recommendation systems is the similarity between users with social relations, i.e., friends. While friendship ensures some homophily, the similarity of a user with her friends can vary as the number of friends increases. Research from sociology suggests that friends are more similar than strangers, but friends can have different interests. Exogenous information such as comments and ratings may help discern different degrees of agree…
The tripartite graph is one of the commonest topological structures in social tagging systems such as Delicious, which has three types of nodes (i.e., users, URLs and tags). Traditional recommender systems developed based on collaborative filtering for the social tagging systems bring very high demands on CPU time cost. In this paper, to overcome this drawback, we propose a novel approach that extracts non-overlapping user clusters and corresponding overlapping item clusters simultaneously through coarse clustering to accelerate the user-based collaborative filtering and develop a fast recomme…
Image based social networks are among the most popular social networking services in recent years. With tremendous images uploaded everyday, understanding users' preferences on user-generated images and making recommendations have become an urgent need. In fact, many hybrid models have been proposed to fuse various kinds of side information~(e.g., image visual representation, social network) and user-item historical behavior for enhancing recommendation performance. However, due to the unique characteristics of the user generated images in social image platforms, the previous studies failed to…
Social networking sites such as Flickr and Facebook allow users to share content with family, friends, and interest groups. Also, tags can often assign to resources. In the previous research using few association rules FAR, we have seen that high-quality and efficient association-based tag recommendation is possible, but the set-up that we considered was very generic and did not take social information into account. The proposed method in the previous paper, FAR, in particular, exhibited a favorable trade-off between recommendation quality and runtime. Unfortunately, recommendation quality is …
Graph Neural Network(GNN) based social recommendation models improve the prediction accuracy of user preference by leveraging GNN in exploiting preference similarity contained in social relations. However, in terms of both effectiveness and efficiency of recommendation, a large portion of social relations can be redundant or even noisy, e.g., it is quite normal that friends share no preference in a certain domain. Existing models do not fully solve this problem of relation redundancy and noise, as they directly characterize social influence over the full social network. In this paper, we inste…
Simple, short, and compact hashtags cover a wide range of information on social networks. Although many works in the field of natural language processing (NLP) have demonstrated the importance of hashtag recommendation, hashtag recommendation for images has barely been studied. In this paper, we introduce the HARRISON dataset, a benchmark on hashtag recommendation for real world images in social networks. The HARRISON dataset is a realistic dataset, composed of 57,383 photos from Instagram and an average of 4.5 associated hashtags for each photo. To evaluate our dataset, we design a baseline f…
Frequent group activities of human beings have become an indispensable part in their daily life. Group recommendation can recommend satisfactory activities to group members in the recommender systems, and the key issue is how to aggregate preferences in different group members. Most existing group recommendation employed the predefined static aggregation strategies to aggregate the preferences of different group members, but these static strategies cannot simulate the dynamic group decision-making. Meanwhile, most of these methods depend on intuitions or assumptions to analyze the influence of…
Precise user and item embedding learning is the key to building a successful recommender system. Traditionally, Collaborative Filtering(CF) provides a way to learn user and item embeddings from the user-item interaction history. However, the performance is limited due to the sparseness of user behavior data. With the emergence of online social networks, social recommender systems have been proposed to utilize each user's local neighbors' preferences to alleviate the data sparsity for better user embedding modeling. We argue that, for each user of a social platform, her potential embedding is i…
The number of Internet users had grown rapidly enticing companies and cooperations to make full use of recommendation infrastructures. Consequently, online advertisement companies emerged to aid us in the presence of numerous items and users. Even as a user, you may find yourself drowned in a set of items that you think you might need, but you are not sure if you should try them. Those items could be online services, products, places or even a person for a friendship. Therefore, we need recommender systems that pave the way and help us making good decisions. This paper provides a review on tra…
Disentangled Contrastive Learning for Social Recommendation
The Hong Kong Polytechnic University（香港理工大学）；Southern University of Science and Technology（南方科技大学）；Centre for Artificial Intelligence and Robotics (HKISI_CAS)（人工智能与机器人研究所（香港科学院_中国科学院））
Many social networks in our daily life are bipartite networks built on reciprocity. How can we recommend users/friends to a user, so that the user is interested in and attractive to recommended users? In this research, we propose a new collaborative filtering model to improve user recommendations in reciprocal and bipartite social networks. The model considers a user's "taste" in picking others and "attractiveness" in being picked by others. A case study of an online dating network shows that the new model has good performance in recommending both initial and reciprocal contacts.
Peer recommendation is a crowdsourcing task that leverages the opinions of many to identify interesting content online, such as news, images, or videos. Peer recommendation applications often use social signals, e.g., the number of prior recommendations, to guide people to the more interesting content. How people react to social signals, in combination with content quality and its presentation order, determines the outcomes of peer recommendation, i.e., item popularity. Using Amazon Mechanical Turk, we experimentally measure the effects of social signals in peer recommendation. Specifically, a…
