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arXiv 2007.12769stat.MEcs.LGstat.APstat.ML
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处理效应非均质建模与抬升建模的统一综述

A unified survey of treatment effect heterogeneity modeling and uplift modeling

Southeast University(东南大学);University of South Australia(南澳大学)

Weijia Zhang, Jiuyong Li, Lin Liu

摘要:

许多科学研究领域的一个中心问题是确定一种行为如何影响一种结果,或者衡量一种行为的效果(也称为处理效应)。近年来,在个性化医疗保健、社会科学和在线营销等研究领域,已经出现了对以个体的不同特征为条件的异质处理效应进行估计的需求。为了满足这一需求,来自不同领域的研究人员和实践者分别采用处理效应异质性建模方法和隆起建模方法开发了算法。在本文中,我们提供了一个统一的调查,这两个看似脱节,但密切相关的方法下的潜在成果框架。然后,我们提供了一个结构化的调查现有的方法,强调其固有的连接与一组统一的符号,使不同的方法容易比较。然后,我们回顾了调查方法在个性化营销,个性化医疗和社会研究中的主要应用。最后,我们总结了现有的软件包和目前的讨论的基础上使用的方法,合成,半合成和真实世界的数据集,并提供了一些一般性的指导方针,选择方法。

英文摘要:

A central question in many fields of scientific research is to determine how an outcome would be affected by an action, or to measure the effect of an action (a.k.a treatment effect). In recent years, a need for estimating the heterogeneous treatment effects conditioning on the different characteristics of individuals has emerged from research fields such as personalized healthcare, social science, and online marketing. To meet the need, researchers and practitioners from different communities have developed algorithms by taking the treatment effect heterogeneity modeling approach and the uplift modeling approach, respectively. In this paper, we provide a unified survey of these two seemingly disconnected yet closely related approaches under the potential outcome framework. We then provide a structured survey of existing methods by emphasizing on their inherent connections with a set of unified notations to make comparisons of the different methods easy. We then review the main applications of the surveyed methods in personalized marketing, personalized medicine, and social studies. Finally, we summarize the existing software packages and present discussions based on the use of methods on synthetic, semi-synthetic and real world data sets and provide some general guidelines for choosing methods.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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