arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2011.00041stat.MLcs.LG
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Adapting Neural Networks for Uplift Models

University of Montreal(蒙特利尔大学);TD Insurance(道明保险)

Belbahri Mouloud, Gandouet Olivier, Kazma Ghaith

英文摘要:

Uplift is a particular case of individual treatment effect modeling. Such models deal with cause-and-effect inference for a specific factor, such as a marketing intervention. In practice, these models are built on customer data who purchased products or services to improve product marketing. Uplift is estimated using either i) conditional mean regression or ii) transformed outcome regression. Most existing approaches are adaptations of classification and regression trees for the uplift case. However, in practice, these conventional approaches are prone to overfitting. Here we propose a new method using neural networks. This representation allows to jointly optimize the difference in conditional means and the transformed outcome losses. As a consequence, the model not only estimates the uplift, but also ensures consistency in predicting the outcome. We focus on fully randomized experiments, which is the case of our data. We show our proposed method improves the state-of-the-art on synthetic and real data.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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