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arXiv 1812.09005cs.CY
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基于云的高集成客户关系管理系统研究

Study on A High-integrated Cloud-Based Customer Relationship Management System

Emre Erturk, Song He

摘要:

在业务应用程序的上下文中,将内部客户关系管理(CRM)系统与其他系统集成在一起在数据和系统交互方面曾经是消耗资源和复杂的。借助云计算技术,云上业务应用具备了将CRM与ERP等系统更高效地集成的能力。这使得大型企业以及中小型公司(SME)能够以统一的方式管理关键业务流程(如销售、营销、客户服务、运营、财务、现场服务和项目服务自动化)。因此,企业可以通过有效利用所有这些资源来覆盖整个客户生命周期。本案例分析了Microsoft Dynamics 365中的按需CRM应用程序。通过研究Dynamics 365 CRM的结构以及如何与其他应用程序集成,本文为计划将其内部部署CRM转换到云的公司提供了参考。

英文摘要:

In the context of the business applications, integrating an on-premise customer Relationship Management (CRM) system with other systems used to be resource-consuming and complicated in terms of data and system interworking. With the help of cloud computing technology, on-cloud business applications have the capability of integrating CRM with ERP and other systems more efficiently. This allows large enterprises as well as small and medium companies (SMEs) manage critical business processes (such as Sales, Marketing, Customer Service, Operations, Finance, Field Service and Project Service Automation) in a unified manner. Therefore, businesses can cover the entire customer lifecycle by effectively utilizing all of these resources. This case study analyses on-demand CRM applications that are part of Microsoft Dynamics 365. By studying the structures and how Dynamics 365 CRM integrates with other applications, this paper provides a reference to companies that plan to switch their on-premise CRM to the Cloud.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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