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arXiv 1707.03067cs.CV
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图像和视频广告的自动理解

Automatic Understanding of Image and Video Advertisements

University of Pittsburgh(匹兹堡大学)

Zaeem Hussain, Mingda Zhang, Xiaozhong Zhang, Keren Ye, Christopher Thomas, Zuha Agha, Nathan Ong, Adriana Kovashka

摘要:

图像不仅仅是其客观的物理内容:例如,广告是为了说服观众采取某种行动而创作的。我们提出了自动广告理解的新问题。为了研究这个问题,我们创建了两个数据集:一个是包含64,832个图像广告的图像数据集,另一个是包含3,477个广告的视频数据集。我们的数据包含丰富的注释,包括广告的主题和情感,描述观众被提示采取什么行动的问题和答案,以及广告为说服观众而呈现的推理(“根据这个广告,我应该做什么,为什么我应该这样做?)和广告中的象征性引用(例如鸽子象征和平)。我们还分析了广告使用的最常见的说服性策略,以及计算机视觉系统应该具备的理解这些策略的能力。我们提出了几个预测任务的基线分类结果,包括自动回答有关广告消息的问题。

英文摘要:

There is more to images than their objective physical content: for example, advertisements are created to persuade a viewer to take a certain action. We propose the novel problem of automatic advertisement understanding. To enable research on this problem, we create two datasets: an image dataset of 64,832 image ads, and a video dataset of 3,477 ads. Our data contains rich annotations encompassing the topic and sentiment of the ads, questions and answers describing what actions the viewer is prompted to take and the reasoning that the ad presents to persuade the viewer ("What should I do according to this ad, and why should I do it?"), and symbolic references ads make (e.g. a dove symbolizes peace). We also analyze the most common persuasive strategies ads use, and the capabilities that computer vision systems should have to understand these strategies. We present baseline classification results for several prediction tasks, including automatically answering questions about the messages of the ads.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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