arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2012.11851cs.CV

Predicting Online Video Advertising Effects with Multimodal Deep Learning

The University of Tokyo(东京大学);Septeni Co., Ltd.(Septeni株式会社)

Jun Ikeda, Hiroyuki Seshime, Xueting Wang, Toshihiko Yamasaki

英文摘要:

With expansion of the video advertising market, research to predict the effects of video advertising is getting more attention. Although effect prediction of image advertising has been explored a lot, prediction for video advertising is still challenging with seldom research. In this research, we propose a method for predicting the click through rate (CTR) of video advertisements and analyzing the factors that determine the CTR. In this paper, we demonstrate an optimized framework for accurately predicting the effects by taking advantage of the multimodal nature of online video advertisements including video, text, and metadata features. In particular, the two types of metadata, i.e., categorical and continuous, are properly separated and normalized. To avoid overfitting, which is crucial in our task because the training data are not very rich, additional regularization layers are inserted. Experimental results show that our approach can achieve a correlation coefficient as high as 0.695, which is a significant improvement from the baseline (0.487).

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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