Personalization is being applied to great extend in many systems. This paper presents a multi-dimensional user data model and its application in web search. Online and Offline activities of the user are tracked for creating the user model. The main phases are identification of relevant documents and the representation of relevance and similarity of the documents. The concepts Keywords, Topics, URLs and clusters are used in the implementation. The algorithms for profiling, grading and clustering the concepts in the user model and algorithm for determining the personalized search results by re-ranking the results in a search bank are presented in this paper. Simple experiments for evaluation of the model and their results are described.
We present our solution to the Yandex Personalized Web Search Challenge. The aim of this challenge was to use the historical search logs to personalize top-N document rankings for a set of test users. We used over 100 features extracted from user- and query-depended contexts to train neural net and tree-based learning-to-rank and regression models. Our final submission, which was a blend of several different models, achieved an NDCG@10 of 0.80476 and placed 4'th amongst the 194 teams winning 3'rd prize.
Major search engines deploy personalized Web results to enhance users' experience, by showing them data supposed to be relevant to their interests. Even if this process may bring benefits to users while browsing, it also raises concerns on the selection of the search results. In particular, users may be unknowingly trapped by search engines in protective information bubbles, called "filter bubbles", which can have the undesired effect of separating users from information that does not fit their preferences. This paper moves from early results on quantification of personalization over Google se…
Web search is an integral part of our daily lives. Recently, there has been a trend of personalization in Web search, where different users receive different results for the same search query. The increasing level of personalization is leading to concerns about Filter Bubble effects, where certain users are simply unable to access information that the search engines' algorithm decides is irrelevant. Despite these concerns, there has been little quantification of the extent of personalization in Web search today, or the user attributes that cause it. In light of this situation, we make three co…
Personalization is becoming very important direction in semantic web search for the users that needs to find appropriate information. In this paper, a classification of web personalization is proposed and semantic web search tools are investigated. Building user interest profile is essential for personalizing. Nowadays, semantic web tools use ontologies for personalization because of their advantages. It is important to mention that most of the semantic web search tools use agent technologies for implementation.
The evaluation of a web page with respect to a query is a vital task in the web information retrieval domain. This paper proposes the evaluation of a web page as a bottom-up process from the segment level to the page level. A model for evaluating the relevancy is proposed incorporating six different dimensions. An algorithm for evaluating the segments of a web page, using the above mentioned six dimensions is proposed. The benefits of fine-granining the evaluation process to the segment level instead of the page level are explored. The proposed model can be incorporated for various tasks like …
The World Wide Web caters to the needs of billions of users in heterogeneous groups. Each user accessing the World Wide Web might have his / her own specific interest and would expect the web to respond to the specific requirements. The process of making the web to react in a customized manner is achieved through personalization. This paper proposes a novel model for extracting keywords from a web page with personalization being incorporated into it. The keyword extraction problem is approached with the help of web page segmentation which facilitates in making the problem simpler and solving i…
The evaluation of web pages against a query is the pivot around which the Information Retrieval domain revolves around. The context sensitive, semantic evaluation of web pages is a non-trivial problem which needs to be addressed immediately. This research work proposes a model to evaluate the web pages by cumulating the segment scores which are computed by multidimensional evaluation methodology. The model proposed is hybrid since it utilizes both the structural semantics and content semantics in the evaluation process. The score of the web page is computed in a bottom-up process by evaluating…
Information personalization is fertile ground for application of AI techniques. In this article I relate personalization to the ability to capture partial information in an information-seeking interaction. The specific focus is on personalizing interactions at web sites. Using ideas from partial evaluation and explanation-based generalization, I present a modeling methodology for reasoning about personalization. This approach helps identify seven tiers of `personable traits' in web sites.
Search engines play a central role in routing political information to citizens. The algorithmic personalization of search results by large search engines like Google implies that different users may be offered systematically different information. However, measuring the causal effect of user characteristics and behavior on search results in a politically relevant context is challenging. We set up a population of 150 synthetic internet users ("bots") who are randomly located across 25 US cities and are active for several months during the 2020 US Elections and their aftermath. These users diff…
The task of session search focuses on using interaction data to improve relevance for the user's next query at the session level. In this paper, we formulate session search as a personalization task under the framework of learning to rank. Personalization approaches re-rank results to match a user model. Such user models are usually accumulated over time based on the user's browsing behaviour. We use a pre-computed and transparent set of user models based on concepts from the social science literature. Interaction data are used to map each session to these user models. Novel features are then …
Recently, light has been shed on the trend of personalization, which comes into play whenever different search results are being tailored for a group of users who have issued the same search query. The unpalatable fact that myriads of search results are being manipulated has perturbed a horde of people. With regards to that, personalization can be instrumental in spurring the Filter Bubble effects, which revolves around the inability of certain users to gain access to the typified contents that are allegedly irrelevant per the search engine's algorithm. In harmony with that, there is a wealth …
In this paper, the Simulated Annealing (SA) based biclustering approach is proposed in which SA is used as an optimization tool for biclustering of web usage data to identify the optimal user profile from the given web usage data. Extracted biclusters are consists of correlated users whose usage behaviors are similar across the subset of web pages of a web site where as these users are uncorrelated for remaining pages of a web site. These results are very useful in web personalization so that it communicates better with its users and for making customized prediction. Also useful for providing …
The Open University（开放大学）；Macquarie University（麦考瑞大学）
Recent research has shown that the performance of search personalization depends on the richness of user profiles which normally represent the user's topical interests. In this paper, we propose a new embedding approach to learning user profiles, where users are embedded on a topical interest space. We then directly utilize the user profiles for search personalization. Experiments on query logs from a major commercial web search engine demonstrate that our embedding approach improves the performance of the search engine and also achieves better search performance than other strong baselines.
It has been shown that relevance judgment of documents is influenced by multiple factors beyond topicality. Some multidimensional user relevance models (MURM) proposed in literature have investigated the impact of different dimensions of relevance on user judgment. Our hypothesis is that a user might give more importance to certain relevance dimensions in a session which might change dynamically as the session progresses. This motivates the need to capture the weights of different relevance dimensions using feedback and build a model to rank documents for subsequent queries according to these …
Online service platforms (OSPs), such as search engines, news-websites, ad-providers, etc., serve highly pe rsonalized content to the user, based on the profile extracted from his history with the OSP. Although personalization (generally) leads to a better user experience, it also raises privacy concerns for the user---he does not know what is present in his profile and more importantly, what is being used to per sonalize content for him. In this paper, we capture OSP's personalization for an user in a new data structure called the person alization vector ($η$), which is a weighted vector over…
Product search is one of the most popular methods for people to discover and purchase products on e-commerce websites. Because personal preferences often have an important influence on the purchase decision of each customer, it is intuitive that personalization should be beneficial for product search engines. While synthetic experiments from previous studies show that purchase histories are useful for identifying the individual intent of each product search session, the effect of personalization on product search in practice, however, remains mostly unknown. In this paper, we formulate the pro…
Prior work on personalizing web search results has focused on considering query-and-click logs to capture users individual interests. For product search, extensive user histories about purchases and ratings have been exploited. However, for general entity search, such as for books on specific topics or travel destinations with certain features, personalization is largely underexplored. In this paper, we address personalization of book search, as an exemplary case of entity search, by exploiting sparse user profiles obtained through online questionnaires. We devise and compare a variety of re-r…
Search personalization aims to tailor search results to each specific user based on the user's personal interests and preferences (i.e., the user profile). Recent research approaches to search personalization by modelling the potential 3-way relationship between the submitted query, the user and the search results (i.e., documents). That relationship is then used to personalize the search results to that user. In this paper, we introduce a novel embedding model based on capsule network, which recently is a breakthrough in deep learning, to model the 3-way relationships for search personalizati…
We address the problem of personalizing query completion in a digital commerce setting, in which the bounce rate is typically high and recurring users are rare. We focus on in-session personalization and improve a standard noisy channel model by injecting dense vectors computed from product images at query time. We argue that image-based personalization displays several advantages over alternative proposals (from data availability to business scalability), and provide quantitative evidence and qualitative support on the effectiveness of the proposed methods. Finally, we show how a shared vecto…
AgenticShop: Benchmarking Agentic Product Curation for Personalized Web Shopping
Department of Artificial Intelligence Yonsei University Seoul Republic of Korea（人工智能系 首尔国立庆尚大学 首尔 大韩民国）；ParamitaAI Seoul Republic of Korea（ParamitaAI 首尔 大韩民国）；Yonsei University（首尔国立庆尚大学）；ParamitaAI
Personalization is important for search engines to improve user experience. Most of the existing work do pure feature engineering and extract a lot of session-style features and then train a ranking model. Here we proposed a novel way to model both long term and short term user behavior using Multi-armed bandit algorithm. Our algorithm can generalize session information across users well, and as an Explore-Exploit style algorithm, it can generalize to new urls and new users well. Experiments show that our algorithm can improve performance over the default ranking and outperforms several popula…
Personalization plays an important role in many services, just as news does. Many studies have examined news personalization algorithms, but few have considered practical environments. This paper provides algorithms and system architecture for generating immediate personalized news in a practical environment. Immediacy means changes in news trends and user interests are reflected in recommended news lists quickly. Since news trends and user interests rapidly change, immediacy is critical in news personalization applications. We develop algorithms and system architecture to realize immediacy. O…
As the growing interest of web recommendation systems those are applied to deliver customized data for their users, we started working on this system. Generally the recommendation systems are divided into two major categories such as collaborative recommendation system and content based recommendation system. In case of collaborative recommen-dation systems, these try to seek out users who share same tastes that of given user as well as recommends the websites according to the liking given user. Whereas the content based recommendation systems tries to recommend web sites similar to those web …
The Semantic Web initiative puts emphasis not primarily on putting data on the Web, but rather on creating links in a way that both humans and machines can explore the Web of data. When such users access the Web, they leave a trail as Web servers maintain a history of requests. Web usage mining approaches have been studied since the beginning of the Web given the log's huge potential for purposes such as resource annotation, personalization, forecasting etc. However, the impact of any such efforts has not really gone beyond generating statistics detailing who, when, and how Web pages maintaine…
It is shown that personalization of web content can be advantageously viewed as a form of partial evaluation --- a technique well known in the programming languages community. The basic idea is to model a recommendation space as a program, then partially evaluate this program with respect to user preferences (and features) to obtain specialized content. This technique supports both content-based and collaborative approaches, and is applicable to a range of applications that require automatic information integration from multiple web sources. The effectiveness of this methodology is illustrated…
Web Search and Social Media have always been two of the most important applications on the internet. We begin by giving a unified framework, called general search, of which which all search and social media products can be seen as instances. DimensionRank is our main contribution. This is an algorithm for personalized general search, based on neural networks. DimensionRank's bold innovation is to model and represent each user using their own unique personal neural representation vector, a learned representation in a real-valued multidimensional vector space. This is the first internet service …
With the growing popularity of Social Web applications, more and more user data is published on the Web everyday. Our research focuses on investigating ways of mining data from such platforms that can be used for modeling users and for semantically augmenting user profiles. This process can enhance adaptation and personalization in various adaptive Web-based systems. In this paper, we present the U-Sem people modeling service, a framework for the semantic enrichment and mining of people's profiles from usage data on the Social Web. We explain the architecture of our people modeling service and…
P.A. College of Engineering（P.A.工程学院）；J.N.T. University（J.N.T.大学）
The explosive growth of World Wide Web (WWW) has necessitated the development of Web personalization systems in order to understand the user preferences to dynamically serve customized content to individual users. To reveal information about user preferences from Web usage data, Web Usage Mining (WUM) techniques are extensively being applied to the Web log data. Clustering techniques are widely used in WUM to capture similar interests and trends among users accessing a Web site. Clustering aims to divide a data set into groups or clusters where inter-cluster similarities are minimized while th…
The results rendered by the search engines are mostly a linear snippet list. With the prolific increase in the dynamism of web pages there is a need for enhanced result lists from search engines in order to cope-up with the expectations of the users. This paper proposes a model for dynamic construction of a resultant page from various results fetched by the search engine, based on the web page segmentation approach. With the incorporation of personalization through user profile during the candidate segment selection, the enriched resultant page is constructed. The benefits of this approach inc…
In 2010, Web users ordered, only in Amazon, 73 items per second and massively contribute reviews about their consuming experience. As the Web matures and becomes social and participatory, collaborative filters are the basic complement in searching online information about people, events and products. In Web 2.0, what connected consumers create is not simply content (e.g. reviews) but context. This new contextual framework of consumption emerges through the aggregation and collaborative filtering of personal preferences about goods in the Web in massive scale. More importantly, facilitates conn…
World Wide Web is a huge data repository and is growing with the explosive rate of about 1 million pages a day. As the information available on World Wide Web is growing the usage of the web sites is also growing. Web log records each access of the web page and number of entries in the web logs is increasing rapidly. These web logs, when mined properly can provide useful information for decision-making. The designer of the web site, analyst and management executives are interested in extracting this hidden information from web logs for decision making. Web access pattern, which is the frequent…
Identity stitching, the task of identifying and matching various online references (e.g., sessions over different devices and timespans) to the same user in real-world web services, is crucial for personalization and recommendations. However, traditional user stitching approaches, such as grouping or blocking, require quadratic pairwise comparisons between a massive number of user activities, thus posing both computational and storage challenges. Recent works, which are often application-specific, heuristically seek to reduce the amount of comparisons, but they suffer from low precision and re…
