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arXiv 2510.09136cs.IRcs.AI
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传统媒体在线服务中的受控个性化:新闻推荐案例研究

Controlled Personalization in Legacy Media Online Services: A Case Study in News Recommendation

University of Klagenfurt(克雷格弗尔特大学);University of Bergen(卑尔根大学)

Marlene Holzleitner, Stephan Leitner, Hanna Lind Jorgensen, Christoph Schmitz, Jacob Welander, Dietmar Jannach

AI总结:

本文通过A/B测试评估了传统新闻媒体在在线平台上采用受控个性化策略的效果,发现适度的个性化能提高点击率、减少导航努力、增加内容多样性和目录覆盖,并降低流行度偏差,从而在满足用户需求的同时维护编辑价值。

摘要:

个性化新闻推荐已成为大型新闻聚合服务的标准功能,通过自动内容选择优化用户参与。相比之下,传统新闻媒体通常谨慎对待个性化,努力在技术创新与核心编辑价值之间取得平衡。因此,传统新闻媒体的在线平台通常结合编辑策划内容与算法选择文章——我们将这种策略称为受控个性化。在这篇行业文章中,我们通过在挪威一家主要传统新闻机构的网站上进行的A/B测试,评估了受控个性化的有效性。我们的研究结果表明,即使是适度的个性化也能带来显著收益。具体来说,我们观察到接触个性化内容的用户表现出更高的点击率和更少的导航努力,这表明相关内容的发现得到了改善。此外,我们的分析显示,受控个性化有助于提高内容多样性和目录覆盖,并减少流行度偏差。总体而言,我们的结果表明,受控个性化能够成功地将用户需求与编辑目标对齐,为传统媒体在维护新闻价值的同时采用个性化技术提供了一条可行路径。

英文摘要:

Personalized news recommendations have become a standard feature of large news aggregation services, optimizing user engagement through automated content selection. In contrast, legacy news media often approach personalization cautiously, striving to balance technological innovation with core editorial values. As a result, online platforms of traditional news outlets typically combine editorially curated content with algorithmically selected articles - a strategy we term controlled personalization. In this industry article, we evaluate the effectiveness of controlled personalization through an A/B test conducted on the website of a major Norwegian legacy news organization. Our findings indicate that even a modest level of personalization yields substantial benefits. Specifically, we observe that users exposed to personalized content demonstrate higher click-through-rates and reduced navigation effort, suggesting improved discovery of relevant content. Moreover, our analysis reveals that controlled personalization contributes to greater content diversity and catalog coverage and in addition reduces popularity bias. Overall, our results suggest that controlled personalization can successfully align user needs with editorial goals, offering a viable path for legacy media to adopt personalization technologies while upholding journalistic values.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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