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arXiv 1208.0891cs.CY
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Web2.0中的价值交换和角色扮演框架WebSites

A Framework of Value Exchange and Role Playing in Web 2.0 WebSites

Enas M. Al-Lozi, Mutaz M. Al-Debei

摘要:

数字化社区可以描述为在Web 2.0网站(如Facebook、Bebo和Twitter)中创建和发展的社区。数字化社区的重要性日益增长,需要有效地管理维持健康社区的组成部分。任何数字化社区的初始运作都取决于其成员的存在、创造和交换的有益价值以及两者之间的相互关系。然而,贡献和参与的程度可能会有所不同,这取决于参与这些社区所获得的好处。换句话说,参与和参与的动机是有目的的;个人被驱使加入和/或参与任何数字参与的网络,以获取和获取某些有益的价值。因此,本文提出了一个框架,这些社区内创造和交换的价值,以及这些社区的用户所采取和发挥的作用进行分类。本研究以民族志作为研究Bebo数位社群的主要方法论策略,辨识出五种不同的使用者角色:新手、潜伏者、新手、内部人士及领导者。此外,该研究还确定了不同用户可以捕获的五个价值要素:社交,享乐,认知,礼物和功利。这项研究的结果为决策者、服务提供商和开发人员提供了见解;因为它激励他们根据用户所扮演的角色了解和满足参与者的需求和价值观。

英文摘要:

Digitally engaged communities can be described as communities created and evolved within Web 2.0 Websites such as Facebook, Bebo, and Twitter. The growing importance of digitally engaged communities calls for the need to efficiently manage the building blocks of sustaining a healthy community. The initial operation of any digitally-engaged community depends on the existence of its own members, the beneficial values created and exchanged, and the relationships interlinking both. However, the level of contribution and involvement might vary depending on the benefits being gratified from engaging in such communities. In other words, motivations for participating and getting involved are purposive; individuals are driven into joining and /or taking part in any digitallyengaged network for capturing and purtaining certain beneficial values. Accordingly, this paper proposes a framework that classifies the values created and exchanged within these communities as well as the roles adopted and played by users of these communities. Utilizing ethnography as the primay methodological strategy to study Bebo digitally-engaged community, this research identifies five different roles of users: Newbie, Lurker, Novice, Insider, and Leader. Moreover, the research also identifies five value elements that could be captured by different users: Social, Hedonic, Epistemic, Gift, and Utilitarian. The results of this study provides insights for decision and policy makers, service providers, and developers; as it inspires them in knowing and meeting the needs and values of participants based on the roles adopted by users.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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