arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 1202.2573cs.NI
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车载自组网中的移动广告

Mobile Advertisement in Vehicular Ad-Hoc Networks

Ciprian Dobre, George Cristian Tudor

摘要:

移动广告是建立在车载自组织网络之上的位置感知传播解决方案。我们设想一个WiFi接入点网络,动态地将数据传播到汽车智能设备上运行的客户端。该方法可以被认为是静态广告牌的替代方案,并且对于想要动态地向驾驶他们的汽车的人宣传他们的产品和报价的商业公司来说是有用的。客户可以根据特定主题订阅信息。我们提出了设计解决方案,使用接入点作为发射器,用于将消息传输到车辆上配备的无线设备。我们还提出了实施细节的评估所提出的解决方案,使用模拟器设计的VANET应用程序。结果表明,即使在困难的条件下,该应用程序也可以用于传输大量数据,例如当汽车以更快的速度行驶时,或者拥塞的Wi-Fi网络导致大量数据包丢失时。

英文摘要:

Mobile Advertisement is a location-aware dissemination solution built on top of a vehicular ad-hoc network. We envision a network of WiFi access points that dynamically disseminate data to clients running on the car's smart device. The approach can be considered an alternative to the static advertisement billboards and can be useful to business companies wanting to dynamically advertise their products and offers to people driving their car. The clients can subscribe to information based on specific topics. We present design solutions that use access points as emitters for transmitting messages to wireless-enabled devices equipped on vehicles. We also present implementation details for the evaluation of the proposed solution using a simulator designed for VANET application. The results show that the application can be used for transferring a significant amount of data even under difficult conditions, such as when cars are moving at increased speeds, or the congested Wi-Fi network causes significant packet loss.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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