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arXiv 1007.1908q-fin.RM
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目标市场风险评估

Target market risk evaluation

Anda Gheorghiu, Anca Gheorghiu, Ion Spanulescu

摘要:

在2008年开始的一系列令人震惊的破产之后,公众不再信任评估商业风险的经典方法。全球经济严重下滑导致对发达经济体和新兴经济体出口的需求下降,危机成为真正的全球性危机。然而,目前的危机为那些能够打好自己牌的公司提供了机会。进入新市场一直是一种冒险的创业尝试,但在成功的情况下,也是一种回报。本文提出了一个新的指标,旨在评估成功或失败的前景,一个公司试图进入一个新的市场,通过使用联想战略。为了采取正确的决定,关于最佳的市场进入战略,营销人员可以使用一个软件应用程序,“AnBilant”,由一个研究小组创建的来自密歇根大学。

英文摘要:

After the shocking series of bankruptcies started in 2008, the public does not trust anymore the classical methods of assessing business risks. The global economic severe downturn caused demand for both developed and emerging economies' exports to drop and the crisis became truly global. However, this current crisis offers opportunities for those companies able to play well their cards. Entering new markets has always been a hazardous entrepreneurial attempt, but also a rewarding one, in the case of success. The paper presents a new indicator meant for assessing the prospective of success or failure for a company trying to enter a new market by using an associative strategy. In order to take the right decision concerning the optimal market entry strategy, marketers may use a software application, "AnBilant", created by a research team from Hyperion University.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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