In revenue maximization of selling a digital product in a social network, the utility of an agent is often considered to have two parts: a private valuation, and linearly additive influences from other agents. We study the incomplete information case where agents know a common distribution about others' private valuations, and make decisions simultaneously. The "rational behavior" of agents in this case is captured by the well-known Bayesian Nash equilibrium.
Two challenging questions arise: how to compute an equilibrium and how to optimize a pricing strategy accordingly to maximize the revenue assuming agents follow the equilibrium? In this paper, we mainly focus on the natural model where the private valuation of each agent is sampled from a uniform distribution, which turns out to be already challenging.
Our main result is a polynomial-time algorithm that can exactly compute the equilibrium and the optimal price, when pairwise influences are non-negative. If negative influences are allowed, computing any equilibrium even approximately is PPAD-hard. Our algorithm can also be used to design an FPTAS for optimizing discriminative price profile.
Mobile data demand is increasing tremendously in wireless social networks, and thus an efficient pricing scheme for social-enabled services is urgently needed. Though static pricing is dominant in the actual data market, price intuitively ought to be dynamically changed to yield greater revenue. The critical question is how to design the optimal dynamic pricing scheme, with prospects for maximizing the expected long-term revenue. In this paper, we study the sequential dynamic pricing scheme of a monopoly mobile network operator in the social data market. In the market, the operator, i.e., the …
Social goods are goods that grant value not only to their owners but also to the owners' surroundings, be it their families, friends or office mates. The benefit a non-owner derives from the good is affected by many factors, including the type of the good, its availability, and the social status of the non-owner. Depending on the magnitude of the benefit and on the price of the good, a potential buyer might stay away from purchasing the good, hoping to free ride on others' purchases. A revenue-maximizing seller who sells social goods must take these considerations into account when setting pri…
Today, many wireless device providers choose to sell devices bundled with complementary mobile social services, which exhibit strong positive network externality. This paper aims to quantify the benefits of selling devices and complementary services under the following three strategies: separate pricing, bundled pricing, and hybrid pricing (both the separate and bundled options are offered). A comprehensive comparison of the above three strategies is carried out for two popular service models, namely physical connectivity sharing and virtual content sharing, respectively. We first study the ph…
We study the implications of endogenous pricing for learning and welfare in the classic herding model . When prices are determined exogenously, it is known that learning occurs if and only if signals are unbounded. By contrast, we show that learning can occur when signals are bounded as long as non-conformism among consumers is scarce. More formally, learning happens if and only if signals exhibit the vanishing likelihood property introduced bellow. We discuss the implications of our results for potential market failure in the context of Schumpeterian growth with uncertainty over the value of …
We study a revenue maximization problem in the context of social networks. Namely, we consider a model introduced by Alon, Mansour, and Tennenholtz (EC 2013) that captures inequity aversion, i.e., prices offered to neighboring vertices should not be significantly different. We first provide approximation algorithms for a natural class of instances, referred to as the class of single-value revenue functions. Our results improve on the current state of the art, especially when the number of distinct prices is small. This applies, for example, to settings where the seller will only consider a fix…
We study large markets with a single seller which can produce many types of goods, and many multi-minded buyers. The seller chooses posted prices for its many items, and the buyers purchase bundles to maximize their utility. For this setting, we consider the following questions: What fraction of the optimum social welfare does a revenue maximizing solution achieve? Are there pricing mechanisms which achieve both good revenue and good welfare simultaneously? To address these questions, we give efficient pricing schemes which are guaranteed to result in both good revenue and welfare, as long as …
As the communication network is in transition towards a commercial one controlled by service providers (SP), the present paper considers a pricing game in a communication market covered by several wireless access points sharing the same spectrum and analyzes two business models: monopoly (APs controlled by one SP) and oligopoly (APs controlled by different SPs). We use a Stackelberg game to model the problem: SPs are the leader(s) and end users are the followers. We prove, under certain conditions, the existence and uniqueness of Nash equilibrium for both models and derive their expressions. I…
We study the problems of pricing an indivisible product to consumers who are embedded in a given social network. The goal is to maximize the revenue of the seller. We assume impatient consumers who buy the product as soon as the seller posts a price not greater than their values of the product. The product's value for a consumer is determined by two factors: a fixed consumer-specified intrinsic value and a variable externality that is exerted from the consumer's neighbors in a linear way. We study the scenario of negative externalities, which captures many interesting situations, but is much l…
Online markets are a part of everyday life, and their rules are governed by algorithms. Assuming participants are inherently self-interested, well designed rules can help to increase social welfare. Many algorithms for online markets are based on prices: the seller is responsible for posting prices while buyers make purchases which are most profitable given the posted prices. To make adjustments to the market the seller is allowed to update prices at certain timepoints. Posted prices are an intuitive way to design a market. Despite the fact that each buyer acts selfishly, the seller's goal is …
In this paper, we analyse how a peer-to-peer sharing platform should price its service (when imagined as an excludable public good) to maximize profit, when each user's participation adds value to the platform service by creating a positive externality to other participants. To characterize network externalities as a function of the number of participants, we consider different bounded and unbounded user utility models. The bounded utility model fits many infrastructure sharing applications with bounded network value, in which complete coverage has a finite user valuation (e.g., WiFi or hotspo…
We study the power and limitations of posted prices in multi-unit markets, where agents arrive sequentially in an arbitrary order. We prove upper and lower bounds on the largest fraction of the optimal social welfare that can be guaranteed with posted prices, under a range of assumptions about the designer's information and agents' valuations. Our results provide insights about the relative power of uniform and non-uniform prices, the relative difficulty of different valuation classes, and the implications of different informational assumptions. Among other results, we prove constant-factor gu…
We study approximation algorithms for revenue maximization based on static item pricing, where a seller chooses prices for various goods in the market, and then the buyers purchase utility-maximizing bundles at these given prices. We formulate two somewhat general techniques for designing good pricing algorithms for this setting: Price Doubling and Item Halving. Using these techniques, we unify many of the existing results in the item pricing literature under a common framework, as well as provide several new item pricing algorithms for approximating both revenue and social welfare. More speci…
DaringFed: A Dynamic Bayesian Persuasion Pricing for Online Federated Learning under Two-sided Incomplete Information
School of Computer Science and Technology, Wuhan University of Science and Technology（武汉科技大学计算机科学与技术学院）；Key Laboratory of Social Computing and Cognitive Intelligence (Dalian University of Technology), Ministry of Education, China（大连理工大学社会计算与认知智能重点实验室（教育部））；Hubei Province Key Laboratory of Intelligent Information Processing and Real-time Industrial System, Wuhan University of Science and Technology, China（湖北省智能信息处理与实时工业系统重点实验室（武汉科技大学））；College of Computer Science, Inner Mongolia University, China（内蒙古大学计算机学院）；School of Computer Science and Technology, Huazhong University of Science and Technology, China（华中科技大学计算机科学与技术学院）；School of Automation, Southeast University, China（东南大学自动化学院）
This paper studies the provision of a wireless network by a monopolistic provider who may be either benevolent (seeking to maximize social welfare) or selfish (seeking to maximize provider profit). The paper addresses questions that do not seem to have been studied before in the engineering literature on wireless networks: Under what circumstances is it feasible for a provider, either benevolent or selfish, to operate a network in such a way as to cover costs? How is the optimal behavior of a benevolent provider different from the optimal behavior of a selfish provider, and how does this diffe…
We consider dynamic pricing schemes in online settings where selfish agents generate online events. Previous work on online mechanisms has dealt almost entirely with the goal of maximizing social welfare or revenue in an auction settings. This paper deals with quite general settings and minimizing social costs. We show that appropriately computed posted prices allow one to achieve essentially the same performance as the best online algorithm. This holds in a wide variety of settings. Unlike online algorithms that learn about the event, and then make enforceable decisions, prices are posted wit…
Walrasian prices, if they exist, have the property that one can assign every buyer some bundle in her demand set, such that the resulting assignment will maximize social welfare. Unfortunately, this assumes carefully breaking ties amongst different bundles in the buyer demand set. Presumably, the shopkeeper cleverly convinces the buyer to break ties in a manner consistent with maximizing social welfare. Lacking such a shopkeeper, if buyers arrive sequentially and simply choose some arbitrary bundle in their demand set, the social welfare may be arbitrarily bad. In the context of matching marke…
This paper presents a matching mechanism for assigning drivers to routes where the drivers pay a toll for the marginal delay they impose on other drivers. The simple matching mechanism is derived from the RANKING algorithm for online bipartite matching proposed by Karp et al. [8]. The toll, which is anticipatory in design, is an adaption of one proposed by Dong et al. [5]. Our research proves that the matching mechanism proposed here is pareto user-optimal and can be adapted to give network optimal results for the minimizing total social cost of travel.
We study market mechanisms for allocating divisible goods to competing agents with quasilinear utilities. For \emph{linear} pricing (i.e., the cost of a good is proportional to the quantity purchased), the First Welfare Theorem states that Walrasian equilibria maximize the sum of agent valuations. This ensures efficiency, but can lead to extreme inequality across individuals. Many real-world markets -- especially for water -- use \emph{convex} pricing instead, often known as increasing block tariffs (IBTs). IBTs are thought to promote equality, but there is a dearth of theoretical support for …
In this paper, we study the problem of maximizing social welfare in combinatorial markets through pricing schemes. We consider the existence of prices that are capable to achieve optimal social welfare without a central tie-breaking coordinator. In the case of two buyers with rank valuations, we give polynomial-time algorithms that always find such prices when one of the matroids is a simple partition matroid or both matroids are strongly base orderable. This result partially answers a question raised by Düetting and Végh in 2017. We further formalize a weighted variant of the conjecture of Dü…
Dynamic pricing schemes were introduced as an alternative to posted-price mechanisms. In contrast to static models, the dynamic setting allows to update the prices between buyer-arrivals based on the remaining sets of items and buyers, and so it is capable of maximizing social welfare without the need for a central coordinator. In this paper, we study the existence of optimal dynamic pricing schemes in combinatorial markets. In particular, we concentrate on multi-demand valuations, a natural extension of unit-demand valuations. The proposed approach is based on computing an optimal dual soluti…
We address the question of whether price of stability results (existence of equilibria with low social cost) are robust to incomplete information. We show that this is the case in potential games, if the underlying algorithmic social cost minimization problem admits a constant factor approximation algorithm via strict cost-sharing schemes. Roughly, if the existence of an $α$-approximate equilibrium in the complete information setting was proven via the potential method, then there also exists a $α\cdot β$-approximate Bayes-Nash equilibrium in the incomplete information setting, where $β$ is th…
We study a pricing game in multi-hop relay networks where nodes price their services and route their traffic selfishly and strategically. In this game, each node (1) announces pricing functions which specify the payments it demands from its respective customers depending on the amount of traffic they route to it and (2) allocates the total traffic it receives to its service providers. The profit of a node is the difference between the revenue earned from servicing others and the cost of using others' services. We show that the socially optimal routing of such a game can always be induced by an…
The problem of arriving at a principled method of pricing goods and services was very satisfactorily solved for conventional goods; however, this solution is not applicable to digital goods. This paper studies pricing of a special class of digital goods, which we call {\em semantically substitutable digital goods}. After taking into consideration idiosyncrasies of goods in this class, we define a market model for it, together with a notion of equilibrium. We prove existence of equilibrium prices for our market model using Kakutani's fixed point theorem. The far reaching significance of a compe…
We consider a model where agents differ in their `types' which determines their voluntary contribution towards a public good. We analyze what the equilibrium composition of groups are under centralized and centralized choice. We show that there exists a top-down sorting equilibrium i.e. an equilibrium where there exists a set of prices which leads to groups that can be ordered by level of types, with the first k types in the group with the highest price and so on. This exists both under decentralized and centralized choosing. We also analyze the model with endogenous group size and examine und…
We consider the problem of posting prices for unit-demand buyers if all $n$ buyers have identically distributed valuations drawn from a distribution with monotone hazard rate. We show that even with multiple items asymptotically optimal welfare can be guaranteed. Our main results apply to the case that either a buyer's value for different items are independent or that they are perfectly correlated. We give mechanisms using dynamic prices that obtain a $1 - Θ\left( \frac{1}{\log n}\right)$-fraction of the optimal social welfare in expectation. Furthermore, we devise mechanisms that only use sta…
We study the optimal pricing strategies of a monopolist selling a divisible good (service) to consumers that are embedded in a social network. A key feature of our model is that consumers experience a (positive) local network effect. In particular, each consumer's usage level depends directly on the usage of her neighbors in the social network structure. Thus, the monopolist's optimal pricing strategy may involve offering discounts to certain agents, who have a central position in the underlying network. First, we consider a setting where the monopolist can offer individualized prices and deri…
In this paper, we investigate stable matching in structured networks. Consider case of matching in social networks where candidates are not fully connected. A candidate on one side of the market gets acquaintance with which one on the heterogeneous side depends on the structured network. We explore four well-used structures of networks and define the social circle by the distance between each candidate. When matching within social circle, we have equilibrium distinguishes from each other since each social network's topology differs. Equilibrium changes with the change on topology of each netwo…
A combinatorial market consists of a set of indivisible items and a set of agents, where each agent has a valuation function that specifies for each subset of items its value for the given agent. From an optimization point of view, the goal is usually to determine a pair of pricing and allocation of the items that provides an efficient distribution of the resources, i.e., maximizes the social welfare, or is as profitable as possible for the seller, i.e., maximizes the revenue. To overcome the weaknesses of mechanisms operating with static prices, a recent line of research has concentrated on d…
Large-scale online recommendation systems must facilitate the allocation of a limited number of items among competing users while learning their preferences from user feedback. As a principled way of incorporating market constraints and user incentives in the design, we consider our objectives to be two-fold: maximal social welfare with minimal instability. To maximize social welfare, our proposed framework enhances the quality of recommendations by exploring allocations that optimistically maximize the rewards. To minimize instability, a measure of users' incentives to deviate from recommende…
Traditionally, Internet Access Providers (APs) only charge end-users for Internet access services; however, to recoup infrastructure costs and increase revenues, some APs have recently adopted two-sided pricing schemes under which both end-users and content providers are charged. Meanwhile, with the rapid growth of traffic, network congestion could seriously degrade user experiences and influence providers' utility. To optimize profit and social welfare, APs and regulators need to design appropriate pricing strategies and regulatory policies that take the effects of network congestion into con…
Distributed Constraint Optimization via Online Learning and Iterative Pricing with Application to Large-Scale Satellite Scheduling
Carnegie Mellon University（卡内基梅隆大学）；Jet Propulsion Laboratory, California Institute of Technology（喷气推进实验室，加州理工学院）；Strategy Robot, Inc.（战略机器人公司）；Strategic Machine, Inc.（战略机器公司）；Optimized Markets, Inc.（优化市场公司）
We study online resource allocation in a cloud computing platform, through a posted pricing mechanism: The cloud provider publishes a unit price for each resource type, which may vary over time; upon arrival at the cloud system, a cloud user either takes the current prices, renting resources to execute its job, or refuses the prices without running its job there. We design pricing functions based on the current resource utilization ratios, in a wide array of demand-supply relationships and resource occupation durations, and prove worst-case competitive ratios of the pricing functions in terms …
We study the power and limits of optimal dynamic pricing in combinatorial markets; i.e., dynamic pricing that leads to optimal social welfare. Previous work by Cohen-Addad et al. [EC'16] demonstrated the existence of optimal dynamic prices for unit-demand buyers, and showed a market with coverage valuations that admits no such prices. However, finding the frontier of markets (i.e., valuation functions) that admit optimal dynamic prices remains an open problem. In this work we establish positive and negative results that narrow the existing gap. On the positive side, we provide tools for handli…
