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arXiv 0807.1458physics.soc-phcond-mat.stat-mechcs.CRphysics.bio-ph
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复杂社交网络中的谣言传播理论

Theory of Rumour Spreading in Complex Social Networks

Maziar Nekovee, Y. Moreno, G. Bianconi, M. Marsili

摘要:

我们介绍了一个一般的随机模型的谣言传播,并推导出平均场方程,描述了复杂的社交网络(特别是那些介导的互联网)的模型的动态。我们使用这些方程的解析解和数值解来研究这种网络的几种模型的阈值行为和动力学模型:随机图,不相关的无标度网络和无标度网络与独立度相关性。我们发现,在均匀网络和随机图的模型表现出一个临界阈值的谣言传播率低于该谣言不能在系统中传播。另一方面,在无标度网络的情况下,这个阈值在无限系统规模的极限下变得非常小。我们发现,在无标度网络中的谣言传播的初始速率比在随机图中高得多,并且当引入不确定度相关性时,在无标度网络上传播的速率进一步增加。然而,度相关性对最终听到谣言的节点比例的影响取决于网络拓扑结构和谣言传播率之间的相互作用。我们的研究结果表明,无标度的社交网络容易传播谣言,就像它们容易传播传染病一样。它们与互联网上的连锁电子邮件、病毒式广告和大规模信息传播算法的传播动态有关。

英文摘要:

We introduce a general stochastic model for the spread of rumours, and derive mean-field equations that describe the dynamics of the model on complex social networks (in particular those mediated by the Internet). We use analytical and numerical solutions of these equations to examine the threshold behavior and dynamics of the model on several models of such networks: random graphs, uncorrelated scale-free networks and scale-free networks with assortative degree correlations. We show that in both homogeneous networks and random graphs the model exhibits a critical threshold in the rumour spreading rate below which a rumour cannot propagate in the system. In the case of scale-free networks, on the other hand, this threshold becomes vanishingly small in the limit of infinite system size. We find that the initial rate at which a rumour spreads is much higher in scale-free networks than in random graphs, and that the rate at which the spreading proceeds on scale-free networks is further increased when assortative degree correlations are introduced. The impact of degree correlations on the final fraction of nodes that ever hears a rumour, however, depends on the interplay between network topology and the rumour spreading rate. Our results show that scale-free social networks are prone to the spreading of rumours, just as they are to the spreading of infections. They are relevant to the spreading dynamics of chain emails, viral advertising and large-scale information dissemination algorithms on the Internet.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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