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arXiv math/0310316math.OC
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随机商誉问题

The stochastic goodwill problem

Carlo Marinelli

摘要:

考虑了不确定性条件下最优广告投放的随机控制问题。特别是,我们确定的最优策略的问题,最大限度地提高商誉的效用在发射时间和最小化负效用的广告成本流,直到发射时间的经典Nerlove-Arrow动力学的随机扰动的一些类。我们还考虑了一些一般化的问题,如有限的预算和自由裁量权发射。

英文摘要:

Stochastic control problems related to optimal advertising under uncertainty are considered. In particular, we determine the optimal strategies for the problem of maximizing the utility of goodwill at launch time and minimizing the disutility of a stream of advertising costs that extends until the launch time for some classes of stochastic perturbations of the classical Nerlove-Arrow dynamics. We also consider some generalizations such as problems with constrained budget and with discretionary launching.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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