arXivDaily arXiv每日学术速递 周一至周五更新
arXiv cs/0405030cs.AI
收藏

基于Web使用挖掘的商业智能

Business Intelligence from Web Usage Mining

Ajith Abraham

摘要:

电子商务的快速发展使企业界和客户都面临着新的形势。由于激烈的竞争,一方面和客户的选择,从几个替代品的商业社会已经意识到智能营销策略和关系管理的必要性。Web使用挖掘试图从用户与Web的交互中获得的辅助数据中发现有用的知识。Web使用挖掘对于有效的Web站点管理、自适应Web站点的创建、商业和支持服务、个性化、网络流量分析等都具有重要意义,本文介绍了Web使用挖掘的重要概念及其各种实际应用。我们进一步提出了一种新的方法“智能矿工”(i-Miner),以优化并发架构的模糊聚类算法(发现Web数据集群)和模糊推理系统来分析网站的访问者的趋势。本文提出了一种混合进化模糊聚类算法,以最优地分离相似的用户兴趣。聚类数据,然后使用一个Takagi-Sugeno模糊推理系统使用进化算法和神经网络学习的组合学习的趋势进行分析。所提出的方法相比,自组织映射(发现模式)和几个函数逼近技术,如神经网络,线性遗传编程和Takagi-Sugeno模糊推理系统(分析集群)。结果用图形表示,并详细讨论了实际意义。实证结果表明,提出的Web使用挖掘框架是有效的。

英文摘要:

The rapid e-commerce growth has made both business community and customers face a new situation. Due to intense competition on one hand and the customer's option to choose from several alternatives business community has realized the necessity of intelligent marketing strategies and relationship management. Web usage mining attempts to discover useful knowledge from the secondary data obtained from the interactions of the users with the Web. Web usage mining has become very critical for effective Web site management, creating adaptive Web sites, business and support services, personalization, network traffic flow analysis and so on. In this paper, we present the important concepts of Web usage mining and its various practical applications. We further present a novel approach 'intelligent-miner' (i-Miner) to optimize the concurrent architecture of a fuzzy clustering algorithm (to discover web data clusters) and a fuzzy inference system to analyze the Web site visitor trends. A hybrid evolutionary fuzzy clustering algorithm is proposed in this paper to optimally segregate similar user interests. The clustered data is then used to analyze the trends using a Takagi-Sugeno fuzzy inference system learned using a combination of evolutionary algorithm and neural network learning. Proposed approach is compared with self-organizing maps (to discover patterns) and several function approximation techniques like neural networks, linear genetic programming and Takagi-Sugeno fuzzy inference system (to analyze the clusters). The results are graphically illustrated and the practical significance is discussed in detail. Empirical results clearly show that the proposed Web usage-mining framework is efficient.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

↑