全面披露,更少信任?新闻写作中AI使用细节程度如何影响读者信任
Full Disclosure, Less Trust? How the Level of Detail about AI Use in News Writing Affects Readers' Trust
AI总结:
研究探讨新闻写作中AI使用细节披露程度对读者信任的影响,发现详细披露会降低信任,但促使更多读者核查信息源,揭示透明度与信任之间的权衡。
摘要:
随着人工智能在新闻生产中的整合日益增加,对AI使用透明度的需求已获得广泛关注。最近的研究表明,AI披露可能导致“透明度困境”,即披露会降低读者信任。然而,关于AI披露细节程度如何影响信任以及在新闻背景下如何促成这一困境仍知之甚少。在本项3×2×2混合因子研究中,我们调查了三种AI披露水平(无、一行、详细)在两种新闻类型(政治与生活方式)和两种AI参与程度(低、高)下对新闻读者信任的影响。我们使用新闻媒体信任问卷以及两个决策行为(信息源核查和订阅决定)来测量信任。问卷回答和订阅率显示,只有详细AI披露导致信任下降,而信息源核查行为在一行和详细披露中均增加,且对详细披露影响更显著。半结构化访谈的见解表明,信息源核查行为主要由对主题的兴趣驱动,其次是信任,而信任是影响订阅决定的主要因素。约三分之二的参与者表达了对详细披露的偏好,而大多数偏好一行披露的参与者则表明需要按需详细披露格式。我们的发现表明,并非所有AI披露都会导致透明度困境,而是反映了读者对更多透明度的渴望与对AI辅助新闻内容信任之间的权衡。
英文摘要:
As artificial intelligence (AI) is increasingly integrated into news production, calls for transparency about the use of AI have gained considerable traction. Recent studies suggest that AI disclosures can lead to a ``transparency dilemma'', where disclosure reduces readers' trust. However, little is known about how the \textit{level of detail} in AI disclosures influences trust and contributes to this dilemma within the news context. In this 3$\times$2$\times$2 mixed factorial study with 40 participants, we investigate how three levels of AI disclosures (none, one-line, detailed) across two types of news (politics and lifestyle) and two levels of AI involvement (low and high) affect news readers' trust. We measured trust using the News Media Trust questionnaire, along with two decision behaviors: source-checking and subscription decisions. Questionnaire responses and subscription rates showed a decline in trust only for detailed AI disclosures, whereas source-checking behavior increased for both one-line and detailed disclosures, with the effect being more pronounced for detailed disclosures. Insights from semi-structured interviews suggest that source-checking behavior was primarily driven by interest in the topic, followed by trust, whereas trust was the main factor influencing subscription decisions. Around two-thirds of participants expressed a preference for detailed disclosures, while most participants who preferred one-line indicated a need for detail-on-demand disclosure formats. Our findings show that not all AI disclosures lead to a transparency dilemma, but instead reflect a trade-off between readers' desire for more transparency and their trust in AI-assisted news content.
机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。